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The use of CGI:
The use of CGI:
Audrey Hepburn was as a film and fashion icon and was famous during Hollywood's Golden Age. She was ranked by the American Film Institute as the third-greatest female screen legend and encapsulates the ‘Golden Age’ of Hollywood.
“Audrey represents heritage, classiness and elegance. So from a strategic and creative point of view, it made sense for Galaxy to communicate its “silk, not cotton” branding through these qualities. What was less clear, however, was just how we were meant to recreate an iconic and globally recognised face when the original footage exists at a resolution incompatible with today’s high standards.” The Guardian 08/10/14 How we resurrected Audrey Hepburn for the Galaxy chocolate ad
Intertextuality:
Intertextuality:
Media Representations: Stereotypes vs Reality?
Media Representations: Stereotypes vs Reality?
Media Representations: What factors will affect audience interpretation?
Media Representations: What factors will affect audience interpretation?
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