STANDARD
Format / Getting Your Press Release Published / How to write a press release
There is a fairly standard format for creating press releases. It will help your credibility and chances of being published if you present your material this way. Each press release should include the following:
FOR IMMEDIATE RELEASE:
These words should appear at the top left of the page, in upper case.
If you don't want the story to be made public yet, write "HOLD FOR RELEASE UNTIL ...." instead.
Headline
Just like a headline in an newspaper. Make sure this describes the content of the story.
City, State/Country - Month Day, Year
These details precede the story and orient the reader.
Body
This is where the actual story goes. There should be more than one paragraph, each paragraph no more than a few sentences. If there is more than one page, write "-more-" at the bottom of the page.
Company/organization info
Include any background information about the company or organization featuring in this press release.
Contact Information
Include contact person, company name, phone/fax, email, physical/postal address.
ENDS or ###
This indicates the end of the press release.
(xxx words)
If you like you could include the total number of words contained in the press release.
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