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The meat snacks market in North America is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.
The meat snacks market is experiencing a significant shift, driven by increasing consumer awareness regarding health and environmental concerns. While traditional meat snacks have predominantly featured beef and pork, a notable surge in the popularity of chicken-based alternatives is underway.
Concerns about the high saturated fat content in beef, pork, and lamb, and their link to elevated blood cholesterol levels and associated health risks like heart disease, obesity, and hypertension, are pushing consumers towards leaner protein sources. Chicken, with its lower fat content, is emerging as a preferred choice for individuals seeking to meet their protein needs while managing their calorie intake.
Furthermore, environmental consciousness is playing a crucial role in this transition. The significant carbon footprint associated with beef, lamb, and pork production is prompting environmentally aware consumers to opt for chicken, which generates approximately 90% less carbon emissions. This growing preference for sustainable options has created substantial demand for chicken-based snacks.
Capitalizing on this burgeoning demand, meat snack producers are actively innovating and launching new chicken-based products to attract a wider consumer base. For example, Brave Good Kind, a US brand, introduced tender chicken bars in Original, Teriyaki, and Hot Honey flavors in May 2021. The use of antibiotic-free chicken has further enhanced their appeal among health-conscious individuals. Similarly, Foster Farms launched a range of high-protein chicken snacks in five diverse flavors in October 2020. The positive reception of these flavorful chicken snacks is significantly contributing to the overall growth of the North America Meat Snacks Market.
North America stands out as a key region for the North America Meat Snacks Market. The increasing appetite for healthy, protein-rich foods, coupled with a large population leading busy lifestyles and seeking convenient ready-to-eat options, makes the region an attractive market for producers. The rising preference for leaner meats like poultry, driven by evolving dietary patterns, is a significant factor boosting the demand for chicken-based meat snacks in North America. Additionally, the US's position as a major poultry exporter further supports this trend. Factors such as the growing demand for high-protein snacks, increasing expenditure on healthy and nutritious food, and rapid urbanization are collectively driving the North America Meat Snacks Market.
Major players like Tyson Foods, Inc., Bridgford Foods Corporation, and General Mills Inc. are actively present in the region. These key players are consistently focusing on introducing low-fat, high-protein meat snack products to cater to health-conscious consumers. For instance, Werner Gourmet Meat Snacks launched a zero-sugar jerky made from grass-fed beef in September 2019, offering options in original, salt & pepper, and unsweetened teriyaki flavors, each containing zero sugar, zero carbs, and 18 grams of protein per serving. The continuous introduction of innovative and nutrition-focused products by major players is expected to further fuel the demand for meat snacks among North American consumers, thereby driving market growth.
North America Meat Snacks Market Segments Covered
North America Meat Snacks Market By Type
Jerky
Meat Sticks
Sausages
North America Meat Snacks Market By Source
Beef
Chicken
Pork
North America Meat Snacks Market By Category
Plain
Flavored
North America Meat Snacks Market By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Retail
North America Meat Snacks Market Regions and Countries Covered
North America
US
Canada
Mexico
North America Meat Snacks Market leaders and key company profiles
Bridgford Foods Corporation
Conagra Brands, Inc.
Country Archer Provisions
General Mills Inc.
Hormel Foods Corporation
Link Snacks Inc.
Organic Valley
Premium Brands
Tyson Foods Inc.
Werner Gourmet Meat Snacks
North America Meat Snacks Market Strategic Insights
Strategic insights for the North America Meat Snacks provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the North America Meat Snacks Market.
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Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
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