Job Description / Responsibility
· Marketing Strategy & Execution
· Develop and implement marketing strategies to enhance brand awareness and generate qualified leads.
· Coordinate with education providers and strategic partners to plan and execute joint promotional campaigns.
· Organize webinars, information sessions, and community outreach events to boost engagement and visibility.
· Digital Campaign Management
· Plan, launch, and manage digital campaigns across social media, SEO, email marketing, and Google Ads.
· Monitor, analyze, and report campaign performance to ensure ROI and continuous improvement.
· Maintain and optimize Facebook Ads, Google Ads, and YouTube Ads campaigns.
· Content Creation & Branding
· Manage and grow the company’s presence across Facebook, Instagram, LinkedIn, TikTok, and other platforms.
· Create engaging content including social media ads, post captions, blogs, website copy, and newsletters.
· Design professional graphics (banners, posters, brochures, presentations, social media posts) aligned with brand guidelines.
· Produce and edit short professional videos for Reels, YouTube Shorts, and motion ads.
· SEO & Web Traffic Development
· Develop and implement SEO strategies to increase organic traffic and search engine ranking.
· Monitor website analytics and optimize content for higher visibility and conversions.
· Reporting & Optimization
· Prepare detailed marketing performance reports with actionable insights.
· Continuously test and refine digital strategies to align with industry trends and company objectives.