Course Details

COURSE CONTENTS

• Digital Marketing in the disruptive era

• Digital Marketing - Background, Concepts and Channels

• Use of Google Analytics and Google tag manager

• Forms of Digital Marketing-Web marketing, Sponsored marketing, Affiliate marketing, App marketing, Performance marketing, Ecommerce marketing

• Search Engine Optimisation

• Content creation, Content Curation and Video Hosting

• Attribution Modelling

• Customer Relationship Management using Digital Marketing

• Measuring effectiveness of Digital Marketing

• Assessing the cross-impacts of offline and online marketing and aligning the offline and online marketing

• Case studies

PEDAGOGY

The methods consist of lecture sessions, hands-on-exercises, discussion on cases and live problems.

Academicians with proven knowledge, Industrial experience, and demonstrable and related areas will deliver lectures and analyse case studies.

TARGET PARTICIPANTS

The following members can participate in the program:

• Mid-level Managers working in any domain of business

• MSME and start-up entrepreneurs

• Aspiring Digital Marketers

• Faculty of B-schools

• Students

APPLICATION AND FEE

The Interested participants are requested to apply to one of the coordinators by filling in the Registration Form provided with the brochure. The total number of seats is restricted to 50. The participants will be selected on "first-cum-first-served" basis out of the eligible candidates.

The fee for the five-day programme is as follows:

• For industry participants – INR 10,000 + 18% GST = INR 11,800

• For faculty – INR 7,500 + 18% GST = INR 8,850

• For students – INR 5,000 + 18% GST = INR 5,900

The course fee includes course materials only.

The course fee can be paid in the following ways:

• Candidates should apply online : https://erp.iitkgp.ac.in/CEP/courses.htm

• Please find the course in the page and apply. Candidates should pay their course fees online through online payment gateway.

• For difficulty in paying online fees, please contact the Dr. Saini Das whose contact details are given on home page.

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