For this Italian business project, I implemented a comprehensive SEO strategy aimed at delivering tangible growth and improved online visibility.
Key Actions:
On-Page SEO Optimization: Enhanced 40 pages by refining meta tags, headers, and content for better search rankings.
Keyword Research: Strategically selected over 50 high-impact keywords to target the ideal audience.
Website Speed Optimization: Boosted site performance by optimizing images and compressing files, resulting in faster load times.
Google Search Console Fixes: Resolved critical crawl errors, indexing issues, and mobile usability problems to ensure flawless functionality.
High-Quality Backlink Building: Acquired 100 authoritative backlinks, significantly increasing the site's Domain Rating (DR) and Domain Authority (DA).
Google My Business (GMB) Optimization: Enhanced the GMB profile to boost local visibility and attract more nearby customers.
Results Achieved:
Clicks: Increased from 307 to 619 (+101%).
Click-Through Rate (CTR): Improved from 1.3% to 2.4% (+84%).
Average Position: Moved up from 23.8 to 20.8 in search rankings.
This end-to-end SEO campaign effectively elevated the business’s organic visibility and strengthened its local presence, delivering measurable improvements across all metrics.
Industry
Auto Parts Supplying/Manufacturing