Projects

ADA Competitor Analysis Dashboard: 

The ADA Competitor Analysis Dashboard, developed using Power BI, offers a comprehensive window into the content strategies of your competitors on Facebook. This user-friendly interface allows you to delve into competitor content, including images, URLs, and videos, providing invaluable insights into their posting frequency and engagement levels. With intuitive visualizations and customizable filters, the dashboard enables quick identification of trends and patterns, facilitating informed decision-making for your marketing strategies. Designed for marketing professionals and businesses seeking a competitive edge, the ADA Competitor Analysis Dashboard serves as a powerful tool to refine content approaches and stay ahead in the ever-evolving digital landscape

ADA  AUTOMATED MEDIA DASHBOARD - ROBI : 

This dashboard primarily serves the media team by providing them with objective insights. This information might show the media team which campaigns are doing well or poorly. If the campaign is not doing well, adjustments can be made to get it functioning smoothly. This dashboard provide real time data. Data is collected from platform .The data we obtain from platforms is not structured. Therefore, we must create the data structure and process it. We must enter the data into our database(Mysql) after processing it. so that dashboard data is updated. This dashboard was created primarily using Power BI. This dashboard includes an executive summary where the media team may know about each campaign's costs and gain some key metrics insight. and determine which objects are the most expensive.This dashboard also includes a section for platform-specific KPIs where the team can learn which campaigns are succeeding. which don't function well. They are able to alter the campaign as necessary. Another section of the dashboard is Platform (Facebook, Google) objective analysis, where users can gain insight granularly by adgroup / adset, age, and objective.