Embedded Files
Terms & Conditions
1. TERMS AND CONDITIONS
1.1 New Blood, New Era Short Film Contest (“the Contest”) is organized by Mass Communication Week 2021 (“the Organizer”).
1.2 The registration of contest starts from 8 August 2021 to 29 August 2021.
1.3 The closing date for submission of entry is 10 October 2021 (Malaysian Time 23:59).
1.4 The theme of the Contest is Time / Distance / Direction. Participants are required to choose either ONE.
1.5 Each entry is required to include Emotional Appeal (Personal Appeal, Social Appeal, Fear Appeal, Humor Appeal). Participants are required to choose either ONE. For more details, please refer to Short Film Guidelines at https://bit.ly/3lykUYA.
1.6 While shooting or filming, the participants MUST follow Standard Operating Procedures (SOP) set by the government during this Covid-19 pandemic.
1.7 The Organizer may at its sole and absolute discretion extend the contest period at any time without any prior notice to any party whatsoever. Unless otherwise varied to the contrary by the Organizer, any participation in the Contest during the extended period (if any) shall be governed by the Terms and Conditions set out herein which shall remain in full force and effect at all times.
1.8 The organizer has the right to change the final competition regulations and has the right to eliminate contestants who violate the regulations. The decision of the organizer is final, and any inquiries will not be accepted.
1.9 For further enquiries, please call or message the Public Relations Officer, Wen Yi at 012-4998532/ Shivaani at 018-2945266 or email to intiiu.mcw.pro@gmail.com.
2. ELIGIBILITY
2.1 The contest is restricted to Current College / University STUDENTS only.
2.2 Participants can be individual OR form a group of TWO to SIX. *Participants refer to short film production crew (eg. host, editor, etc). Guests/ Outsiders of short films are not considered.
2.3 Each individual/ group is limited to submitting ONE entry ONLY.
2.4 If a participant violates any of the rules of the competition, he or she will be automatically disqualified.
3. SUBMISSION REQUIREMENT
3.1 Each entry MUST be submitted in mp4 format and length 2 to 7 minutes duration.
3.2 Entries are required to follow one of THEME and EMOTIONAL APPEAL.
3.3 Eligible Participants MUST provide their Full Name, valid Contact Number, active Email address and Video Synopsis (Incomplete entries will not be considered).
3.4 Each entry must be submitted through the link provided by the organizer later.
3.5 The dialogue may be in any language spoken in Malaysia. However, non-English submissions MUST be accompanied by English subtitles.
3.6 The clothing of the talents in the video must be modest and appropriate.
3.7 The presentation method of the video must be landscape (16:9).
3.8 Entries will be judged equally based on (A) Content; (B) Technical; (C) Overall Quality; and (D) Like & Share. Judges’ decisions are final, conclusive and binding. No further appeal, enquiry and/or correspondence will be entertained.
3.9 For judging criteria outline, the participants may visit https://bit.ly/3lykUYA.
3.10 All entries must be the Eligible Participants’ original works and no part or component thereof is copied from any other work or material.
3.11 It is forbidden to contain inappropriate content such as religion, violence, pornography, discrimination, etc., otherwise the qualification will be cancelled.
3.12 By submitting a video entry to the Contest, Eligible Participants confirm that they are the legal and/or beneficial owner or otherwise have the intellectual property rights to submit such materials; and therefore warrant that they have obtained rights in incorporating copyrighted materials i.e. music, soundtrack, audio, graphics, images and video clips in their video entry. Each entry and any part thereof shall not at any time infringe or violate any laws or the rights of third parties.
3.13 By submitting the entries, the producers and owners of the entries are to grant the Organizer exclusive rights of the copyright to use the entries or material submitted for library, promotional, or commercial use globally.
3.14 All costs and expenses in connection with the production of the entry and the participation of this contest shall be fully borne by the Eligible Participants.
3.15 All works must be submitted BEFORE the deadline of the competition. All works submitted after the deadline will not be entertained
4. PRIZES
1ST PRIZE (RM80/Per Group + E-certificate/Per Person)
2ND PRIZE (RM40/Per Group + E-certificate/Per Person)
3RD PRIZE (RM20/Per Group + E-certificate/Per Person)
MOST LIKE AWARD (RM10/Per Group + E-certificate/Per Person)
5. ANNOUNCEMENT OF WINNERS
5.1 The winners of the contest will be announced during Mass Comm Week Event Live
(Time: 23rd October 2021 @ 8:00 PM
Location: Facebook Page (Mass Communication Week 2021)
Link: https://www.facebook.com/IntiMCW)
5.2 The organizer will notify all selected contestants via email and/or phone.
Guideline & Judging Criteria
1. SHORT FILM CONTEST GUIDELINE
Participants are REQUIRED to choose a THEME and a type of EMOTIONAL APPEAL.
Each entry MUST be submitted in mp4 format and length 2 to 7 minutes duration.
1.1 THEME: TIME/ DISTANCE/ DIRECTION
Time, Distance and Direction have various signified meanings and mental concepts. They meant differently to different people. For example, Direction is not only limited to East, South, West and North, it can be defined as life direction and future.
Thus, try to think out of the box towards those themes and choose one of them to be your main theme for the video!
1.2 EMOTIONAL APPEAL: PERSONAL APPEAL, SOCIAL APPEAL, FEAR APPEAL, HUMOR APPEAL
An emotional appeal is used to sway the emotions of the audience. In an emotional appeal, persuasive language is used to develop the foundation of an appeal to emotion-based arguments. It is usually based on imagery rather than information and attempts to evoke strong emotional feelings (fear, anger, passion, etc) rather than by a rational appeal. Strong imagery, impactful text, and powerful music can all be used to appeal to the audience's emotions.
In fact, emotional appeal plays an important role in the advertising field. It is an advertising strategy to create a positive brand image such as love, humour, pride or joy to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. Emotional appeal always applied in corporate advertising and marketing. The most common corporate advertisement that we can see in Malaysia is Petronas. It involves social appeal to make the audience feel as a part of the family especially in conjunction with the festival such as Hari Raya Aidilfitri, Chinese New Year and Deepavali.
Back to the short film competition, although it is not an advertisement based video, it is still a great chance to practice including emotional appeal in a story video to attain the audience’s attention and engage their emotion. There are several emotional appeal as follow:
1.2.1 Personal Appeal
Personal Appeal refers to the wide range of emotions that can be used to persuade the target audience of an ad or video. For instance, a non-profit organization which would like to seek donations or funds utilises the Personal Appeal to elicit feelings of sadness and empathy, urging people to feel awful for those who are suffering and want to help. Other than sadness, pity, empathy or though, visuals or images that make people feel good and happy, jealous, worried, or any other range could be useful to evoke the audience's emotions. Just use appropriate images and text that speak directly to a targeted emotion.
This type of appeal also can be specific to human relations. It can appeal to a specific group of people. To quote an example, if the video appeals to new mothers, it is a great way to portray a young mom cuddling her newborn child, putting the infant to sleep, being exhausted, feeling emotional, and running out of money. Creating a video that people can relate to right away can be really effective.
1.2.2 Social Appeal
Everyone wants to feel included or part of something. Most people desire to be socially active—to make friends, to be a part of a group, and to feel included. For instance, Coca-Cola is well-known for its commercials showing people coming together for family dinners, major sports events or celebrations. The Social Appeal works most effectively by showing a person or group of people that belong to a desirable social group and then use visuals and language that encourage target audiences to want to either be a part of that group (if they’re not already) or enhance their experience with that group.
1.2.3 Fear Appeal
This type of appeal incite fear in the audience. This kind of video could draw on personal fears or a sense of loss. For example, fear of losing something awesome may motivate people to take action such as to save the forests. Besides, by displaying the effect of smoking could incite fear towards the public to quit smoking.
1.2.4 Humour Appeal
Humor can add a sense of comfort to an otherwise dull and predictable advertisement. The right kind of humour will attract the audience's attention and lead to organic interaction. However, humor is risky. The joke must be ensured not to come across as offensive and the audiences are able to connect to what is trying to promote or convey from the video.
1.3 TEASER/ TRAILER
Promotion of your short film is important to attract more audience to your film! Mass Comm Week 2021 provides you a great platform to post your teaser or trailer on Facebook and Instagram page.
Facebook page link: https://www.facebook.com/IntiMCW/
Instagram page link: https://instagram.com/intiiu_mcw/
1.3.1 Criteria that need your attention:
Teasers or trailers consist of a series of selected shots from the film being advertised.
Since the purpose of the trailer is to attract audiences to the film, these snippets are usually drawn from the most exciting, funny, or otherwise memorable parts of the film but in a condensed manner that avoids spoilers.
Trailer video length not more than 1 minute.
Prepare a caption.
Send your trailer video with caption to the link provided by organizer latest by 3 October 2021 (Malaysian Time 23:59).
Your teaser or trailer will be posted on our social media page on between 4 October 2021 to 7 October 2021.
2. JUDGING CRITERIA
For pdf version,please visit: Guideline & Judging Criteria Short Film Contest (Modified: 7th August 2021)
Google Sites
Report abuse