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As Publicity Officer for Headliners, I managed our social media and event marketing, and analyzed our performance to increase attendance at our events throughout the school year.
During my time in this position I managed our Instagram account. Below you will see highlights of my work for the 2024 - 2025 school year.
*The University of Texas at Austin defunded Campus Events and Entertainment and dissolved the Headliners committee in August 2025. This page represents the work I completed for Headliners since the Instagram account has been deactivated.*
When starting Headliners I had two main goals:
#1: Rebrand Headliners to reflect our mission, values, aesthetic and overall personality as an organization.
#2: Highlight the people of our organization to showcase the community we built.
Branding.mov#1 Branding
I rebranded Headliners through creating new graphics in Canva that had consistent colors, icons and font.
In the post in this video made I introduced our organization to new students. Throughout the year I kept this consistent with additional posts announcing the speakers we had at meetings.
Community.mov#2 Community
I showcased the Headliners community through these initiatives:
Officer Introductions
Member of the Month
Socials (Friendsgiving)
Bonus Posts (ACL Favs, Spotify Wrapped, Fall Recap)
Putting the faces of our organization brought our Instagram to life.
Event Promotion
When promoting an event I followed these steps:
Ideation:
Research aesthetics and history of event theme. Create extensive mood board.
Create detailed mock-up of event poster and sticker (featuring HEX code, font, icons etc.)
Collaborate with Event Coordinators and University Unions Advertising team to create final version of event promo to make sure material fits within budget and aligns with vision.
Promotion:
Two weeks out from event: announcement post
One and a half weeks to one week out from event: post two - three reels advertising the event.
Event Day:
Pre-Event: share reminders on stories
During event:
Post live event updates on stories
Capture video and photo content
Post Event:
Post event recap within a week of event
Events I managed promotion for:
Silent Disco (September 2024)
Record Exchange (September 2024)
Emo Night (October 2025)
Cozy Concert (November 2024)
Teenage Dreams (January 2025)
Hooked On Love (February 2025)
Battle of the Bands (March 2025)
Forty Acres Fest (March 2025)
FortyAcresFest.movForty Acres Fest
UT Austin's Largest student-ran festival featuring student bands, carnival games and headliner: A$AP Ferg.
To the left, you will see the event promotion from announcement to post-event coverage.
BattleoftheBands.movBattle of the Bands
Headliner's hosted a Battle of the Bands each year and the winner opened up for Forty Acres Fest's headliner!
To the left, you will see the full event campaign.
HookedOnLove.movHooked On Love
Headliners collaborated with UT's student-run record label, UTalent Records, to host a valentines show.
For this post I made sure to model it similar to a festival announcement post.
HookEmReel.movHooked On Love: Highlight
When promoting Hooked On Love, I organized a reel with UT's mascot, Hook Em.
The reel became our post with our highest engagement: 28k views and 1.4k likes.
TeenageDreams.movTeenage Dreams
Headliner's twist on a 2010's pop dance night.
I am most proud of the visuals for this campaign. I research 2010s teen magazines to play on that era's aesthetics to echo that nostalgic feeling.
I even exercised my video skills in an effort to bring more life to our Instagram.
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