Showcasing Impactful Campaigns We’ve Brought to Life

 ✨ Client: Madeline Miller 

Project: Audience Geography & Market Insights

🔍 Overview

This project focused on identifying the most responsive geographical regions for targeted book marketing campaigns. The objective was to uncover where readers were most active, optimize ad performance based on location data, and build a strategic framework for more precise and effective regional targeting.

⚠️ Challenge

The clients needed clarity on where their audiences were most engaged and how geographic trends could influence visibility and sales. Despite running multiple campaigns, their data was fragmented, making it difficult to determine which regions offered the highest engagement and return on investment.

💡 Solution

I conducted in-depth audience geography and market analysis, examining ad performance metrics, reader demographics, and location-based engagement patterns. Using Meta Ads insights alongside cross-referenced audience data, I identified high-performing regions with strong reader interest.

From these insights, I developed a refined targeting strategy, focusing ad delivery on high-value regions while reducing spend in low-performing areas to maximize efficiency and results.

🚀 Results

The analysis revealed previously untapped reader hotspots with strong engagement potential. By aligning campaign strategies with these findings:

• Ad engagement increased by 45%

• Overall reach improved significantly within targeted regions

• Campaign performance became more focused, efficient, and scalable

The clients gained a clear, data-driven roadmap for future campaigns, ensuring their marketing efforts consistently target the right audience in the right locations.

✨ Client: Lisa Taddeo

Project: Meta Ads Strategy & Campaign Optimization

🔍 Overview

This project focused on developing and optimizing high-performing Meta Ads campaigns to increase book visibility, attract new readers, and deepen engagement with an existing audience. The goal was to implement a data-driven strategy that maximized reach while maintaining cost efficiency and strong audience alignment.

⚠️ Challenge

The client aimed to boost visibility and attract high-quality readers through Meta Ads, but previous campaigns delivered inconsistent engagement and lacked precise audience targeting. The key challenge was to create a strategy that not only improved performance but also ensured the ads resonated with readers genuinely interested in the book’s genre and message.

💡 Solution

I conducted a detailed analysis of past campaign performance, audience behavior, and engagement trends. Based on these insights, I developed a tailored Meta Ads strategy featuring compelling creatives, optimized ad copy, and highly targeted audience segmentation.

A/B testing was implemented across visuals, headlines, and calls-to-action to identify top-performing variations. This iterative approach allowed for continuous refinement, ensuring each campaign delivered stronger and more measurable results over time.

🚀 Results

The optimized strategy delivered significant improvements within the first campaign cycle:

• 60% increase in ad engagement

• 35% improvement in click-through rates

• Reduced cost per engagement with more efficient ad spend

• Expanded reach among highly targeted, conversion-ready readers

The campaign established a scalable and sustainable advertising framework, providing consistent visibility, stronger audience connection, and long-term growth potential.

Client: Don Delilo

 Description:
This project focused on enhancing the client’s Amazon presence to maximize discoverability, sales, and audience reach. The goal was to optimize product listings, implement data-driven advertising strategies, and create a seamless shopping experience that reflected the author’s brand, ultimately increasing book visibility and revenue on the platform. 

 Challenge:
The client’s books were underperforming on Amazon due to inconsistent listing optimization and ineffective ad campaigns. Product titles, descriptions, keywords, and categories were not fully aligned with search trends, and ads were not targeted efficiently, limiting reach and conversions. The challenge was to improve discoverability while maintaining brand integrity and maximizing return on ad spend (ROAS). 

 Solution:
I conducted a comprehensive audit of existing Amazon listings, analyzing keywords, metadata, product content, and competitor performance. Based on this research, I implemented:

• Listing Optimization: Revamped titles, descriptions, bullet points, and backend keywords to improve search visibility and click-through rates.
  
  

• Visual Enhancements: Updated cover images, lifestyle visuals, and formatting to align with brand identity and entice potential readers.
  
  

• Amazon Ads Strategy: Developed targeted campaigns (Sponsored Products, Sponsored Brands, and Display Ads) using audience segmentation and A/B testing to maximize efficiency and conversions.
  
  

• Performance Monitoring: Continuously tracked metrics, adjusted bids, and optimized campaigns for improved ROAS and sales velocity.

Result:
The author’s Amazon listings became highly discoverable and visually engaging, leading to a significant increase in impressions and clicks. Sales increased by over 60%, while ad campaigns achieved higher ROAS and lower cost-per-click compared to previous efforts. The enhanced Amazon presence not only boosted immediate sales but also reinforced the author’s overall brand visibility and credibility among readers.