My professional life has been varied and interesting. Each career change has built upon the last and resulted in my robust skill set and professionalism.
Some of those career turns include five years as an organic landscaper and journalism, including working as a reporter for Colombia Reports in Medellin, Colombia and a master's degree in Journalism from NYU's Studio 20 program.
At NYU I was introduced to the social media and technical side of journalism when I spent a year with Fast Company, running their social media pages, writing articles and email newsletters and building an online community for women in mobile. After graduating, I became the Head of Community and Marketing for PowerToFly, a startup that connects women around to their dream remote jobs.
Following PowerToFly, I spent nearly 3 years volunteering in refugee camps in Calais and Paris, while working as a freelance digital marketing and social media strategy consultant for both businesses and charities. After which I continued to provide digital support including online marketing, brand development, newsletter development, social media and SEO strategy, and community management services for businesses & charities while pursuing a career in law in the United Kingdom.
Now, after moving to beautiful Cornwall in preparation for the birth of my first child, I am ready to support you with all of your online and marketing needs.
Since 2014 I have used my background in community management, journalism and marketing to raise funds and support for projects like the food charity Refugee Community Kitchen, where I:
Raised hundreds of thousands of pounds over five years, primarily from individual donors via crowdfunding campaigns, which I promoted using strategic social media content, press relations and email newsletters.
Found and applied for grants and other large donations.
Managed and grew the charity's online presence, including a Facebook group with over 15K members, Instagram, a Facebook Page and a Twitter account.
Created and strategically shared 4-7 pieces of content a week on each social platform.
Built and managed the charity's website, which involves regular updates and basic coding.
Worked with team to prepare and serve thousands of hot, nourishing meals to people in need.
I sit on the Board and continue to drive this transformative charity forward to impact more lives.
Caws Teifi Cheese & Dà Mhìle Distillery: Doubled online sales & increased social media followers by 70% in the first 6 months. Managed websites, SEO & content strategy. Developed high quality content, as seen below, ran promotions and sales campaigns. Designed and managed email newsletters.
Solidarithé: Co-founded, fundraised, built an engaged audience as well as distributing tea, legal & practical information.
Downeast Hammocks (no longer active): Developed marketing & social media strategy.
Veduna Farm: Developed marketing & social media strategy.
Calais Kitchens: Built website (no longer active). Grew its social media followers drastically & used social media to fundraise at least £20k per week.
Weightless Mind Coaching: Designed & built website (no longer active), optimized social media presence.
Roomi App: Increased audience engagement through content strategy & production.
Advanced Chiropractic: Developed a social media strategy, improved SEO and boosted their online presence.