With more than 3 billion users, Facebook is one of the most popular social media platforms in the world. People all over the world spend a lot of time there, whether a few hours at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.Â
And when it comes to advertising, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, etc. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it's right there for the taking if you know where to find it and how to use it. That's where Mazharul Islam comes into play.