Personal website created for a client to help market her services in the beauty industry and as a Social Media Influencer/ UGC Creator.

This is the marketing plan I created and presented for Meta. It includes an overview explaining what Meta is. I calculated Meta CLV (Customer Lifetime Value) & compared their CLV against competitors. This presentation contains their Consumer Trends during the pandemic, Market Segmentation, Ideal Persona Profile, an extensive “Almost Lost” RFM Analysis, different pricing strategies, how Meta can redefine their marketing, & strategic investments Meta could make for long-term success.

Featured below is a presentation effectively communicating the strategy behind my site design to the SEO, and CRO of NÖZ for Global Tech. I Built out the Shopify NÖZ site’s pages and navigation. Implemented the brand visual identity and voice on the homepage. Devised a keyword strategy and implemented corresponding metatags on the homepage. Optimized the homepage and product page for conversions with reviews and badges. Mapped out A/B tests to optimize conversion rate. Implemented a site promotion and announced it on the homepage. Designed emails to bring customers back to the site to convert.