“Insanity is doing the same thing over and over and expecting different results.”
Albert Einstien

It was a big deal winning a NADA 20 Group Best Idea within a group. I had a great partner Chris the GM of Team Ford, Pitch the idea and WIN, a Victory Royale. Ideas like this, Car Show, and Community outreach is what I do to separate you from the Curated Corporate Content Crap most of you are producing/re-posting via your franchise and big agencies. How are you going to win if you are all doing the same thing?

This is the basis of any great marketing and lead generation machine. I will always present this in any meeting and or presentation. As YOU need to understand, you need SEO, UX, CRO, PPC, Content and more but it needs to be UNIQUE to your organization.

No one wants to see REGURGITATED Curated Corporate Content Crap.

If you are doing the same thing as your Competitor, who is doing the same thing as advised by the big box marketing agency, which is doing the same thing as a competing marketing agency, how do you expect to surpass them?

It is like everyone is using the same recipe in a Restaurant. You are all pretty much the same, with no major innovation, same as the last 10 years.

Meanwhile, Nobu enters the market with a Peruvian and Japanese Fusion EXPERIENCE. Wine a Michelin Star. Promote your ADVANTAGES!

Smart People have the capacity to change their mind if they have more information, environment change, legal change, or simply hears a BETTER IDEA.

Elon Musk shows that even he will listen to anyone with a better idea, even a YouTuber. Just in conversation, he realized that the person was right and literally change the SPACE X program. Then you ask why he is taking over the world because he is able to humble himself and change, not married to an idea or process. He is married to SUCCESS.

Jeff Bezos also does this. https://techcrunch.com/2012/10/19/jeff-bezos-the-smart-people-change-their-minds/

I represented Team Chevrolet at the NADA GM Event in 2022. My takeaway from interacting and seeing so many Dealers, Owners, and General Managers was that out of approximately 3,300 Chevrolet Dealers in the USA. Only a fraction of that is maximizing the service General Motors offers its dealers. The people in GM are a wealth of Knowledge and have a vested interest in making your franchise sell more vehicles. I have never had a bad experience with a GM Team Member.

I had the honor to represent Team Ford Lincoln at the 2022 Lincoln Event. My biggest takeaway was that Tesla had taken over 25% of the Medium Luxury SUV Market. Ford and Lincoln are aggressively pursuing Electric Vehicles. Lincoln is creating a stand-alone location to create a Luxury EXPERIENCE. When I heard this, I was excited. Picture - Kumar Galhotra, President Ford Blue.