Top technologies of digital mobile advertising to expect in 2020

All about digital OOH advertising

The OOH form of advertising is one of the oldest forms of advertising, which is today revolutionized with technology. One can also find a change in the consumer purchasing patterns and an organized manufacturing & retail sector due to the influence of digital transformation. OOH, advertising is also affected the same as other industries from the wave of digital transformation. The three main advantages of the digital transformation are:

• The bright colours for mobile billboards Las Vegas are easily noticed among colossal traffic.

• OOH, advertising with digital technology is a convenient option when compared to other forms of technology.

• DOOH or digital outdoor of home advertising is mobile and can travel to remote locations of a country

Companies can set a period for an ad and can change it with time. The change in advertisements on the billboards also offers the right ad for the targeted audience. With the help of data collected from the audience, brands can also expect customizable posters to increase the ROI.

Brands must rely on storytelling

Most of the brands promoting their products from DOOH use a new account to start and conclude it with their product. For example, let us take an advertisement for a product which can provide relief from smoking addiction. The pharmaceutical brand starts with a man smoking at a public place where the person next to him starts coughing, proving the hazards of passive smoking. The brand then provides a product as once the audiences are engaged with the advertisement.

The impact of smart technologies on digital billboard advertising

The traditional advertisements can only be stuck on side-walls or at the sidelines of highways. On the other hand, digital billboard advertising is the new chant making it completely viable for advertisements in airports, shopping malls, trains and all other different means of public transport. With so many options in hand, a business organization can make a lot of presence in consumers with an innovative advertisement approach.

One can surely witness a wide range of effects of technologies like augment and virtual reality. Apart from promoting the brand’s product and advertisement, the digital billboards would also fetch the data like face-recognition with the help of sensors. The brand would strictly maintain the collected data as of privacy concerns of the consumers. Such technologies could also predict weather and can show advertisements with some suggestions about the best product to the consumer.

The intervention of mobile technology

Apart from OOH and DOOH, the companies must also influence a wide range of social media platforms for promoting their brand. Most of the people love to spend time on smartphones and social media, which have to emerge out to be one of the most significant marketing platforms to date. The smartphones applications conduct a survey and collect data from the user and provide them with personalizing advertisements which consumers would cherish to entertain.

Read More : How Much Does Billboard Advertising Cost