Privacy Policy MAVIK LAB LIMITED
Privacy Policy MAVIK LAB LIMITED
Effective date: April 03, 2026
This Privacy Policy describes how MAVIK LAB LIMITED ("Company", "we", "us", or "our") handles information when you download, access, or play the mobile games that we develop and publish (the "Games"). MAVIK LAB LIMITED is a company registered in England and Wales under company number 16079059, with its registered office at 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.
Our Games may be offered through the Amazon Appstore, Google Play, the Apple App Store, and other mobile distribution platforms, and may be available in the United States, the European Union/EEA, and additional countries where our Games are distributed.
If you install or use a Game, you confirm that you have read this Policy and understand our practices. If you do not agree with this Policy, please do not install or use the Games.
We try to limit collection to what is reasonably necessary to run, maintain, secure, and improve the Games. The information we process depends on how you use a Game and may include the following categories.
Support requests and contact details: When you contact us for help, you may share information such as your name, email address, and the details you include in your message. We use this to respond to you and resolve your request.
Player content and communications: If a Game offers chat, community features, reporting tools, or support ticketing, we process the content you submit (for example, feedback, messages, or reports) to operate the feature, moderate where necessary, and improve the player experience.
In‑app purchase records: Purchases are handled by the relevant app store or platform provider. We do not receive or store your full payment card details. We typically receive confirmation details (for example, a transaction identifier or receipt) so we can deliver purchased items and provide purchase-related support and fraud protection.
Device and application information: such as device type/model, operating system and version, language settings, app version, and device or platform identifiers (for example, a device ID, advertising ID, or Android ID).
Gameplay, feature usage, and diagnostics: information about how you interact with a Game (for example, session length, features used, levels completed, scores, and other gameplay events), plus technical data like crash reports and performance logs.
Network details: such as IP address and approximate location derived from it (for example, city or country), internet service provider, and connection type (Wi‑Fi or mobile). We use this mainly for analytics, security, and troubleshooting (for example, investigating outages or latency).
Advertising identifiers: if a Game includes third‑party advertising, we may use your device advertising identifier and share it with advertising partners for ad delivery, measurement, frequency capping, and fraud detection. An advertising identifier does not directly reveal your name, but it can be used to recognize a device over time.
In some cases, we receive information from third parties that helps us operate the Games and understand how players discover and use them. Examples include:
Attribution and measurement: We use AppsFlyer Ltd. to measure marketing performance. AppsFlyer may provide us with reports and event‑level attribution data about installs and in‑app activity (for example, campaign or source information).
Advertising performance reporting: If a Game contains third‑party ads, we may receive aggregated or de‑identified reporting about ad delivery and outcomes (for example, impressions, clicks, conversions, and fraud‑related signals).
Infrastructure and hosting: We use infrastructure and hosting providers, including AWS and Hetzner. In connection with operating, maintaining, and securing our services, we may receive operational logs, security alerts, or performance metrics produced by these providers, which can include technical identifiers such as IP address and timestamps. These providers process data for us under contractual data protection terms. AWS also states that customers control the content stored in AWS services and that AWS does not access or use customer content without agreement and does not use it for marketing or advertising.
We do not intentionally collect sensitive personal information such as government identification numbers, health data, biometric data, or full payment card details. Our focus is on technical, gameplay, and diagnostic information needed to deliver and improve the Games.
We process information for the purposes below:
To provide and operate the Games: to enable gameplay, maintain progress, authenticate a device or account where applicable, and support multiplayer or social features (if included in a Game).
To improve quality and player experience: to analyze gameplay and technical information in order to fix bugs and crashes, improve performance and compatibility, balance gameplay, and develop new content and features.
To support advertising in ad‑supported titles: to show ads (personalized or contextual/non‑personalized depending on your settings and location) and to measure ad performance.
To deliver purchases and protect the Game ecosystem: to deliver purchased content and to use identifiers and transaction signals to detect and prevent fraud, refund abuse, cheating, or other harmful behavior; and to enforce our Terms of Service and protect players.
To communicate with you: to send service messages such as support replies, security notices, and important updates. Where permitted and where you have consented, we may also send marketing communications; you can opt out at any time.
To provide customer support: to answer questions, help restore access where possible, and resolve billing or technical issues.
To meet legal requirements: to comply with applicable laws and respond to lawful requests from public authorities.
Where required by applicable law, we rely on appropriate legal bases for processing, including: (i) performance of a contract with you (our Terms of Service), (ii) your consent (for example, where consent is required for personalized ads or optional features), and (iii) our legitimate interests (such as maintaining and improving the Games, ensuring security, and measuring marketing performance), except where those interests are overridden by your rights and interests.
We use third‑party services to help us run the Games, perform analytics and measurement, and (where applicable) serve advertising. Some of these partners may collect information automatically from your device as described above and may process it under their own privacy policies. We encourage you to review their privacy notices.
We use the AppsFlyer SDK to measure advertising campaign effectiveness and to understand how users find and interact with our Games.
AppsFlyer may process information such as: advertising identifiers (including platform advertising IDs where available), device and app information (device type, operating system, app version), IP address in limited contexts (for attribution and fraud prevention), and in‑app events related to installs and interactions.
AppsFlyer acts as our processor/service provider for attribution, analytics, measurement, and fraud‑prevention purposes and processes data according to our instructions. AppsFlyer does not sell personal data.
We use the Pavetra LTD SDK to collect telemetry, analytics, and crash reports so we can monitor stability, diagnose errors, and improve gameplay and performance.
Pavetra LTD (501,5 Andrea Kalvou Str, Limassol, CY) may process technical and diagnostic information (for example, crash logs, stack traces, and error reports), device information (device model, OS, app version), and in‑app event data relating to gameplay and app usage.
Pavetra LTD processes this information only to provide analytics/telemetry/crash reporting services and acts as a processor in accordance with our instructions.
We do not share information that directly identifies you by name or email with advertising partners. Advertising partners typically receive device identifiers and contextual information needed to deliver ads and measure results.
If you tap on an advertisement or link within a Game, you may be directed to a third‑party website or app. Any information you provide to that third party is governed by their privacy policy, not this Policy.
To reduce or limit interest‑based advertising, you can use the privacy controls provided by your device operating system. Depending on your platform:
iOS/iPadOS: open Settings > Privacy > Advertising and enable "Limit Ad Tracking" (or the equivalent setting available on your iOS version).
Android: open Settings > Google > Ads and enable "Opt out of Ads Personalization" (or the equivalent setting on your Android version).
These settings signal participating ad networks not to use your device advertising identifier for personalized advertising. You may still see ads, but they may be contextual rather than tailored.
You can also email us at mainmg.games@gmail.com for help with advertising choices or to exercise the rights described below. Where required by law or by our policy, we may disable personalized ads for your device, provide non‑personalized ads, or offer an alternative (for example, an ad‑free experience where applicable).
We provide Games globally. This means personal data may be transferred to, stored in, or accessed from jurisdictions outside your country. Depending on a specific Game and our operational needs, data may be processed using our infrastructure providers (including AWS and Hetzner) in Germany and the United States.
If you are located in the EEA or the UK, transfers to countries that do not provide an "adequate" level of protection are safeguarded using appropriate mechanisms, which may include:
Standard Contractual Clauses (SCCs) approved by the European Commission;
Recognized privacy frameworks such as the EU‑U.S. Data Privacy Framework where applicable; and
Additional technical and organizational measures (for example, encryption in transit, access controls, and data minimization).
To request more information about the safeguards we use for cross‑border transfers, please contact us at mainmg.games@gmail.com.
Depending on your location, you may have rights over your personal data. The sections below summarize common rights in certain jurisdictions.
If you are in the EU/EEA, the UK, or another jurisdiction with similar laws, you may have the right to:
Access your personal data and receive information about how we process it;
Correct inaccurate or incomplete data;
Request deletion (erasure) of your personal data, subject to legal exceptions;
Restrict our processing in certain circumstances;
Object to processing based on legitimate interests, including profiling, and object to direct marketing;
Request data portability where technically feasible; and
Withdraw consent at any time where we rely on consent (this will not affect processing that occurred before withdrawal).
You may also lodge a complaint with your local data protection authority. We encourage you to contact us first so we can try to address your request or concern.
To exercise these rights, contact us using the details in the Contact section. We may need to verify your identity (for example, by confirming information we already have) before completing your request. We respond within a reasonable timeframe and in line with applicable law (often within 30 days).
If you are a California resident, the CCPA as amended by the CPRA may provide you with the following rights (subject to conditions and exceptions):
Right to know: request disclosure of the categories and specific pieces of personal information collected about you in the past 12 months, the sources, the purposes, and the categories of third parties with whom we share it.
Right to delete: request deletion of personal information we collected from you, subject to exceptions (for example, completing a transaction, security, or legal compliance).
Right to opt out of sale/sharing: opt out of certain disclosures of identifiers and usage data for cross‑context behavioral advertising that may be considered a "sale" or "sharing" under California law.
Right to correct: request correction of inaccurate personal information we maintain about you.
Right to non‑discrimination: exercise your rights without unlawful discrimination (for example, we will not deny you service because you exercised a privacy right).
Shine the Light: request certain information about disclosures of personal information to third parties for their direct marketing purposes. We do not share personal information for third parties’ direct marketing unless you have explicitly consented.
We do not sell personal information for money. However, some advertising-related disclosures may be considered a “sale” or “sharing” under California law.
To opt out, you can (a) use any in‑game privacy controls or a “Do Not Sell or Share My Personal Information” option if available, (b) limit ad tracking in your device settings, and/or (c) contact us at mainmg.games@gmail.com.
Submitting requests: please email us and include "California Privacy Rights Request" in the subject line or in the body of your message. We will take steps to verify your identity or authority (including for authorized agents) and will respond within the timeframes required by law (generally 45 days, with a possible extension where permitted).
Our Games are not intended for children. We do not knowingly collect personal data from children under 13 (or under 16 in the EEA where a higher age of consent applies). By using the Games, you represent that you are old enough to consent to data processing in your jurisdiction.
If we become aware that we collected personal data from a child without appropriate consent, we will delete it. If you believe a child provided us personal data, please contact us so we can investigate and remove it.
Some Games may be rated for a general audience. We encourage parents and guardians to supervise children’s gameplay. We do not use children’s data to profile or target them with advertising. For Games directed to children or mixed audiences, we comply with applicable laws such as COPPA and obtain verifiable parental consent where required.
We use administrative, technical, and physical measures intended to protect information against unauthorized access, loss, misuse, or alteration. These measures may include encryption in transit, firewalls, secure server infrastructure, and access controls.
No method of transmission or storage is completely secure. Please help protect your account and device. If we learn of a data breach affecting your personal data, we will notify users and authorities as required by law.
We keep personal data only for as long as necessary for the purposes described in this Policy, unless a longer period is required or permitted by law. For example:
While you actively use a Game, we retain information associated with your account or device to provide the service (such as progress and settings).
Aggregated or anonymized information that cannot reasonably identify you may be kept longer for analytics and product improvement.
If you request deletion, we delete information as required and feasible, but we may keep certain records as needed for legal obligations or legitimate business purposes (for example, proof of purchase).
Backups may persist for a limited time as part of routine disaster recovery, but we use measures intended to prevent deleted data from being restored for active use.
When information is no longer needed, we securely delete it or de‑identify it so it is no longer associated with you.
If you have questions about this Policy or want to exercise your privacy rights, contact us. We typically respond within 30 days.
Email: mainmg.games@gmail.com (you can use a subject line such as "Privacy Inquiry").
App store contact: you can also use the developer contact mechanism on the store listing (for example, "Contact Developer"). Messages sent via the store may be forwarded to our support email.
When you write to us, please include the Game name and any relevant identifiers (if available) so we can locate your request and respond accurately.
We may revise this Policy from time to time to reflect changes in our practices, technology, or legal requirements. If updates are significant, we may provide notice within the Game and/or update the effective date above. Continuing to use the Games after an update means you accept the revised Policy to the extent permitted by law.
If you do not agree with an updated Policy, you should stop using the Games and you may request deletion of your personal data as described above.
By playing our Games, you acknowledge that you have read and understood this Privacy Policy.