Cleaning, analyzing, and testing an e-commerce business end to end; in Python and SQL.
Exploratory data analysis of the relationship between traffic congestion and GDP per capita across Latin American cities.
Exploratory data analysis project focused on cleaning telecommunications data, analyzing customer usage behavior, and creating customer segments to support business decision-making.
Exploratory data analysis project focused on identifying relationships between customer behavior, advertising spend, purchase activity, and annual revenue in a retail business context.
A/B testing project using Python to compare landing page conversion rates, spending behavior, and traffic source performance through statistical hypothesis testing.