Joe runs the only bar in town. As any good monopolist would, he priced beer so that marginal revenue equals marginal cost. But his sister suggested an even better strategy, and his profit doubled. Watch the video to discover the secret to increased profit!
After you finish watching, step into Joe's shoes and choose your own pricing strategy.
When businesses adjust prices, they expect consumer demand to respond—but by how much? That’s the key question behind elasticity. Understanding how sensitive consumers are to price changes helps businesses determine whether lowering prices will boost revenue or simply cut into profits.
This video explores price elasticity of demand, the concept that measures how much quantity demanded changes when price changes. Through real-world examples—like Black Friday discounts and minivan sales—we’ll see why the effect of a price cut isn’t always straightforward.