Bellabeat Case Study

After finishing the Google Data Analytics Certificate, I completed the below case study. Using BigQuery SQL and Google Sheets, I analyzed multiple fitness device datasets from Kaggle to give the Bellabeat executive and marketing teams insight on how customers use fitness devices, and how these trends could be used in the next Bellabeat martketing campaign. I found that the majority of subjects in the dataset did not wear their device every day, nor did they take full advantage of all of the device's features.