Behind every great artist is someone who believed in their vision before the world ever noticed. For Matthew Delmore, that belief runs deep.

Long before he became a respected marketing executive and the Chief Marketing Officer at Buttafly, Matthew Delmore was behind the scenes—supporting rising talent, building platforms for creative expression, and helping up-and-coming artists transform potential into presence. From working with names affiliated with Roc Nation to consulting for artists tied to Republic Records, his impact has extended far beyond business. It’s personal.

From Strategy to Support: A Quiet Force in Artist Development

Delmore’s unique path—from professional athlete to brand builder to creative mentor—gives him a rare ability to see both the art and the opportunity. Over the years, he’s been quietly instrumental in helping emerging artists shape their image, structure their rollouts, and find the right creative direction to break through in a saturated market.

“I’m not trying to be the star. I just want to help stars shine brighter,” Matthew Delmore says.

His approach is equal parts street-level understanding and strategic finesse. He’s helped independent artists land key brand deals, secure press coverage, and fine-tune their digital presence to attract the right labels, managers, and partners—while staying true to who they are.

Investing in Culture, Not Just Content

Delmore’s involvement goes deeper than marketing. He understands that artists don’t just create—they represent culture, identity, and the dreams of their communities. That’s why he’s committed to creating real pipelines for creative success in underserved areas, helping talented voices gain the structure and support they need to build lasting careers.

He’s partnered with local nonprofits, indie collectives, and creative studios to provide resources like branding workshops, EPK development, and launch strategy sessions. And it’s not about giving handouts—it’s about building systems artists can own.

A Vision Rooted in Empowerment

What makes Matthew Delmore mission powerful is that it’s not performative—it’s proven. His ability to move between corporate boardrooms and recording studios with authenticity and trust has earned him respect across both worlds. As someone who’s worked with elite brands and top-tier talent, he knows what it takes to break through—and he’s willing to share the blueprint.

In today’s music landscape, where algorithms and virality often overshadow artistry, Delmore remains focused on nurturing the soul of the work—helping artists not only get seen, but stay seen, sustainably and on their own terms.

Looking Ahead

As he continues to lead growth at Buttafly and other ventures, Matthew Delmore is expanding his efforts to formalize a creative mentorship and support ecosystem, with a focus on BIPOC artists, women in music, and first-generation creatives. Whether it’s a promising lyricist with a SoundCloud following or a visual artist looking to expand their platform, Delmore wants to be a catalyst—not just for exposure, but for ownership.

For Matthew Delmore, it’s simple: real talent deserves a real shot. And he’s here to make sure they get it.