Itasha (itabasu) Project Proposal

Project introduction

Target audience

Propose

Project details

The Map of No.307 in Taipei*

The Map of No.35 in Taichung*

Project team member

Project introduction

From 19th July to 19th August (plus or minus two days), We’ll use the itabasu (advertising on bus body) to celebrate Natsuiro Matsuri’s (a.k.a our beloved GOD! ) birthday on 22nd July.

Target audience

No matter if you are a loyal Matsurisu(Matsuri’s fans or audiences) or a fan of other Vtubers, as long as you want to contribute to this project, we welcome you all.

Propose

This project is a perfect chance to celebrate Matsuri's birthday together with all of Matsurisu(まつりす), and at the same time, to have a promotional effect.
It is not only about gathering the thoughts and feelings of all of us, but also about conveying these thoughts and feelings to her.

Project details

Goals

We hope to at least achieve one itabasu fundraising campaign.

Route & Explain

According to the results of the survey we’ve done before, the area of ad. that most people chose was Taipei, Taiwan, followed by Taichung, Taiwan. We will follow the survey results, prioritizing bus No.307 in Taipei. If the fundraising achieves a specific amount, we will add bus No.35 in Taichung. If the amount doesn't archive, we will have only one bus, and the remaining funds will become Youtube SuperChats donated to Masturi. The SC will also become our birthday present for her.

Fundraising methods

PayPal (available worldwide)

Account: https://paypal.me/share15425

After completing the donation, please help us fill out this Google form

Location survey

(Pie chart for the location survey, the biggest part is Taipei, followed by Taichung,

Kaohsiung.)

Implementation

Based on market research, selecting the bus region and route. The plan is to start running for one month sometime in July 2023(her birthday month). Currently, the plan is from July 19th to August 19th, 2023 (plus or minus two days).
Right now, one bus is planned, but if the fundraising amount accumulates to exceed expectations, a second bus may be added, and so on.
On November 18th,2022, a public vote was held for all fans to participate. The vote ended on December 18th, with a total of 91 participants. It was confirmed that the artist " 好恵エネコ (Twitter@YoshieEneko)" would assist in drawing the ad. design.
Fundraising began on April 2nd (It has already started). We expect to close it on 16th June.
The scheduled start date for the bus is July 21st, 2023, but there may still be changes in the specific schedule. Please pay attention to the announcement for further information. (note: right now, it is April 1st, 2023 ~ June 16th, 2023)

Execution Team

Illustrators: 魔女洛歌-KrRukaさん, 好恵エネコさん

Advertising Agency: FISHING SONG DEVELOP CO., LTD.

Organizer: 祭典王國(Matsuri’s Mandarin fan group Discord server)

Funding Allocation

Fundraising Goals

First Stage Fundraising Goal: $25,950（NT$）

- Contents: Bus Advertisement (No.307 in Taipei), Illustrator Fee, Fan Page Icon Fee, and Miscellaneous

Second Stage Fundraising Goal: $42,750（NT$）

- Contents: First Stage Results + Bus Advertisement( No.35 in Taichung )

Third Stage Fundraising Goal: $59,550（NT$）

- Contents: First Stage Results + Second Stage Results + Bus Advertisement (No.301 in Kaohsiung)

Note: If the total fundraising amount exceeds Third Stage Goal or between different stages (for example, exceeding the First Stage but not reaching the Second Stage), the remaining funds will be donated to Matsuri through the Youtube Superchat as an expression of our support.)