Work Experience

Independent Contractor

Remote | August 2024 - Present

Create and manage social media content across various platforms, including scheduling and analytics.
Write and execute email marketing campaigns using Mailchimp, Kit, and ActiveCampaign, including template design, copywriting, and automated journeys.
Support podcast and content-based projects by handling guest outreach, website content updates, and episode coordination.
Perform admin tasks such as maintaining spreadsheets (e.g., customer data, reports), preparing competitor analysis, and assisting with client communications.
Use project management tools like Trello, Asana, and Blue to organize workflows and meet deadlines.
Design graphics and edit videos for digital content using Canva and other creative tools.

Marketing Associate + Social Media Head

Dotty Solutions Inc. | May 2022 - December 2024

Managed social media pages, including content planning, writing, and coordinating with design and content teams.
Created image assets using Canva and other client tools.
Used content and project management tools (Monday.com, Later) for efficient workflow.
Assisted in data entry and website updates, including event and business listings and article uploads.
Conducted research on industry-related topics, images, audio, and contextual information for both internal and client projects.
Provided copywriting services, ensuring clear and engaging content aligned with brand and project goals.

Top Performing Organic Posts

Top 3 highest performing content on the official Dotty Solutions Inc. Facebook page.

Leadership Meme: "Four Sisters and a Wedding"

Performance Metrics:
- Organic Reach: 1,224,254
- Post Engagements: 341,549
Objective:
- Drive Traffic
- Entertain and Engage Audience
- Generate Interest in Job Opportunities at Dotty
Results and Impact:
- Successfully reached a vast audience with a pop culture-inspired meme related to leadership styles.
- Achieved a high level of engagement, indicating the content resonated well with the audience.
- Facilitated 2-3 message conversions, showcasing an effective strategy to communicate job opportunities at Dotty.

Barbie-Inspired Agency Life Post

Performance Metrics:
- Organic Reach: 77,543
- Post Engagements: 3,453
Objective:
- Entertainment
- Increase Engagement
- Leverage Barbie Trend for Brand Visibility
Results and Impact:
- Captured attention with a creative and trendy approach, leveraging the Barbie theme to describe agency life at Dotty.
- Achieved a substantial organic reach, indicating the post's relevance and appeal to the target audience.
- Enhanced engagement, fostering a more connected and involved online community for Dotty.

International Women's Day Post

Performance Metrics:
- Organic Reach: 56,001
- Post Engagements: 11,371
Objective:
- Educate the audience about the contributions of women in the tech industry.
- Celebrate International Women's Day and Women's Month by highlighting their inventions and achievements.
- Increase awareness about the importance of gender diversity and inclusion in technology.
Results and Impact:
- Significant organic reach of 56,001 demonstrates a widespread audience reached with the message.
- High post engagements of 11,371 indicate strong interest and interaction with the content.
- Increased visibility and recognition of the digital agency as a source of industry information.
- Positive sentiment and appreciation from the audience, as evidenced by sharing and engagement metrics.
- Strengthened brand reputation and credibility as a supporter of diversity and inclusion in technology.
- Potentially expanded reach to new audiences who resonate with the message of empowerment and recognition of women in tech.

Job Hiring Tile

Performance Metrics:
- Organic Reach: 24,495
- Post Engagements: 3,386
Objective:
- Attract Potential Candidates
- Generate Interest and Inquiries
Results and Impact:
- Effectively communicated job opportunities at Dotty through a visually appealing hiring tile.
- Generated organic reach and engagement, indicating interest and visibility among the target audience.
- Facilitated 3,386 engagements, demonstrating an active response from individuals interested in potential employment opportunities at Dotty.

Sample Graphics for Social Media

Listing Creation using client CRM and Other Marketing Support

Responsible for adding and managing content on client websites using their site management system. Tasks include updating text, images, and other relevant information such as location and contact details.

Provided additional marketing support, including:

Posting and scheduling content on social media platforms using Meta and Later.com.
Setting up and managing campaigns through Monday.com.
Building and publishing articles on the website.

Sample works for former client, Vizzy Podcasting, using Canva.

Content includes industry-related topics, podcast show features, and memes.

Digital Content Creator + Affiliate Marketer

Mathi's Space - Passion Project | June 2022 - June 2023

Created and managed an Instagram account focused on work-from-home setups, mechanical keyboards, lifestyle, and online shopping hauls/unboxings.
Planned and produced original reel and photo content using mobile photography and videography.
Edited photos and videos using mobile editing software and Adobe Lightroom.
Wrote engaging captions and optimized hashtags to drive traffic and engagement.
Researched and leveraged trending audio for short-form content on Instagram and TikTok.
Acted as an affiliate marketer by promoting products through engaging content and trackable links.

Top Performing Reels

Top 3 high performing reels pinned by @hellomathispace on Instagram. Organic reel insights from number of plays and reactions on Facebook + Instagram.

Social Media Marketing Intern

Convex Conveyors | November 2021 - January 2022

Produced compelling social media marketing materials for social platforms.
Conducted in-depth research on industry-related topics to inform and enhance content creation.

Promotional material for Convex Conveyors about the benefits of a conveyor system.

Promotional material for Convex Conveyors regarding how to maximize the efficiency of conveyor systems.

Marketing Intern

Alveo Land Corporation | August 2021 - October 2021

Oversaw social media for 8 real estate properties.
Created digital content for enhanced online presence.
Organized marketing resources efficiently.
Conducted market research for strategic insights.
Authored articles for Alveo Land website.

Sample Work

Key Takeaways

Key Takeaways from a special internal training session about growth strategies using Google; assigned by the marketing team.

The design was accomplished using Canva Premium.

Portico - Life in Design (Interior).mp4

Facebook Organic Content

Digital content for Alveo's official Facebook page about Portico, one of the company's real-estate developments in Pasig, Philippines.

Virtual Showroom Video.mp4

Facebook Content & Video Article

Digital content showcasing the Alveo Virtual Showroom. This is a complementary material for an unpublished article about the aforementioned topic.

Market Research & Presentation Deck

Presentation Deck on YouTube Marketing to assist the company with their endeavors on managing videos and playlists, monitoring channel statistics, and acquiring video viewers.

This is a sample showing 4 out of 26 slides.

Sample Article for the official ALVEO website (COMMTALK)

A written article about Alveo's virtual showroom located in BGC, Taguig. Photos were manually collected through screen capture from a video provided by the manager. The task was to write a concise and digestible reading material for website visitors.

Internship Program

Alveo Land Corporation

Completed a total of 247.5 hours of Internship with Alveo Land Corporation as a requirement for the PRACTCM course at De La Salle - College of Saint Benilde Antipolo.