United States Health and Wellness Food and Drinks Market was valued at USD 400 Billion in 2022 and is projected to reach USD 620 Billion by 2030, growing at a CAGR of 6.8% from 2024 to 2030.
The US health and wellness food and drinks market is experiencing remarkable growth, driven by an increasing consumer demand for healthier, more sustainable options. As of recent years, more Americans are prioritizing their well-being, seeking products that are not only nutritious but also aligned with their personal values of sustainability and ethical sourcing. The market has seen a surge in demand for organic, plant-based, gluten-free, and low-calorie foods and beverages, with consumers becoming more conscious of what they put into their bodies.
With statistics showing that nearly 60% of the American population is looking for healthier alternatives, brands are adapting rapidly. Health-focused snacks, protein-enriched drinks, superfoods, and functional beverages are all booming in popularity. Many companies are now catering to dietary preferences such as keto, vegan, and paleo, ensuring that a wide range of consumer needs are met. These products are often fortified with vitamins, minerals, and other functional ingredients to promote overall health, immunity, and energy.
Consumers’ preference for natural ingredients is also reshaping the food and drink industry. Products free from artificial additives and preservatives are being embraced, as shoppers aim for more wholesome, clean-label options. The impact of the COVID-19 pandemic has also played a significant role, with many consumers seeking immunity-boosting products and immune-supporting drinks such as kombucha and herbal teas.
In this evolving market, innovation is key. Companies are experimenting with new ingredients like adaptogens, functional mushrooms, and collagen to create products that deliver additional health benefits. For instance, energy drinks with added vitamins, probiotics, and natural sweeteners are becoming increasingly popular. As the demand for health and wellness-focused foods and beverages grows, so does the competition. It’s crucial for brands to remain flexible and forward-thinking to meet the ever-changing consumer expectations.
The shift toward healthier food and drink choices is not just a trend, but a reflection of a broader lifestyle change. The American market is steadily transforming, and it’s clear that the health and wellness food sector is here to stay. With the US market’s growth continuing to gain momentum, the demand for innovative, health-conscious options is expected to increase. Now is the time for brands to invest in this market to cater to the growing desire for healthier, more sustainable products.
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By-health
H&H Group
Xiwang Food
Nestle
BRAND'S
Amway
Kinohimitsu
USANA
Enervite
Centrum
Mega Lifesciences
BLACKMORES
Herbalife
Atomy
GNC Live Well
Elken
Nutrilite
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Health and Wellness Food and Drinks Market
Probiotics and Prebiotics
Fortified Foods (vitamins, minerals)
Omega-3 Enhanced Foods
High-Protein Foods
Algal-Based Products
Organic Dairy Products
Organic Fruits and Vegetables
Organic Packaged Snacks
Organic Beverages (juices, teas)
Organic Grains and Cereals
Meat Substitutes (tofu, tempeh)
Dairy Alternatives (almond milk, oat milk)
Plant-Based Snacks (vegan protein bars)
Plant-Based Frozen Meals
Vegetable-Based Supplements
Herbal Teas and Infusions
Functional Waters (alkaline, vitamin-infused)
Probiotic Drinks (kefir, kombucha)
Cold-Pressed Juices
Energy and Sports Drinks with Natural Ingredients
Protein Powders (whey, soy, pea)
Vitamins and Minerals Supplements
Amino Acids and BCAAs
Herbal and Plant Extracts
Omega Fatty Acids and Fish Oils
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Health and Wellness Food and Drinks Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Health and Wellness Food and Drinks Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Health and Wellness Food and Drinks Market, By Type
6. US Health and Wellness Food and Drinks Market, By Application
7. US Health and Wellness Food and Drinks Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Health and Wellness Food and Drinks Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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