Course Details

The programme B.A. in Multimedia & Mass Communication trains young learners to acquire competency and skills for the media industry and be adequately motivated to contribute to the development of society.

1. This program will equip the learners with fundamental knowledge of Advertising and Journalism in Mass Media.

2. The specialization major prepares students for a wide variety of careers in business and industry, advertising, journalism, theatre, public relations, photography, filmmaking and advanced study in these areas.

3. Learners can excel in their choice of specialization and excel in writing a variety of mass media products, including advertising copy, news report, editorials, letters to editor, press release storyboard writing and scripting for ads etc.

4. Students will be able to create, and design emerging media products, including blogs, digital audio, digital video, social media, digital photography, websites and multimedia.