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Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such as pervasive product marketing, powerful social norms, and behaviours driven by addiction or habit. In this Review we discuss the outcomes of mass media campaigns in the context of various health-risk behaviours (eg, use of tobacco, alcohol, and other drugs, heart disease risk factors, sex-related behaviours, road safety, cancer screening and prevention, child survival, and organ or blood donation). We conclude that mass media campaigns can produce positive changes or prevent negative changes in health-related behaviours across large populations. We assess what contributes to these outcomes, such as concurrent availability of required services and products, availability of community-based programmes, and policies that support behaviour change. Finally, we propose areas for improvement, such as investment in longer better-funded campaigns to achieve adequate population exposure to media messages.

Students in our Mass Media program have the opportunity to develop their skills within our Bachelor of Fine Arts program. The program is designed to provide graduates with the basic skills needed to work with media and training in how to deploy those assets via different channels including broadcasting (television and cable), social media, the Internet, and organizational networks.

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In addition to our campus media outlets, you can join the ASU Advertising Club and the Lambda Pi Eta national communication honor society. Both groups offer various opportunities for networking and professional development.

You can meet and network with local and national print and broadcast media professionals at our yearly Media and Broadcasting Seminar. We have hosted everyone from NFL broadcasters and Fox News anchors to freelance producers and iHeartRadio personalities.

Learn how to prepare and utilize multimedia content for various situations and purposes. Discuss and analyze how society interacts with mass media; study the form, history and issues related to mass media; learn how to write for and design newspapers, magazines, websites and broadcast media; discover how the Internet links radio, video and text; develop academic research and public speaking skills; and create effective, engaging multimedia presentations. While progressing through the program, you will work on small group projects, manage and resolve conflicts in groups and teams, and explain legal-ethical issues both of communication and of creating and distributing information through mass media.

This program is primarily designed for students seeking transfer to four-year institutions to study Mass Media, Journalism, Advertising, Public Relations and Communication. Additionally, the skills learned here could be used to gain entry-level positions as creators and distributors of mass media content in smaller media organizations.

The degree in mass media focuses on communicating through print and electronic media. Courses in the mass media program are taught on campus by highly-qualified faculty members. Students are educated in areas including, but not limited to, the media, public relations, internet communication, and the relationship between politics and the media. Students who complete the mass media program will be well-suited for a number of exciting careers. Career options may include print journalist, broadcast journalist, public relations manager, political media consultant, freelance writer, or many others.

The bachelor of arts degree in mass media requires a total of 120 hours. Courses in this program include the following: Principles of Public Relations Internet Communication Publicity, Media and Campaigns International Mass Media Reporting and Writing for the Mass Media Media Law and Ethics Basic Digital Photography

The mass media advisor will work with students to determine a minor appropriate for their career goals or develop a set of courses that will prepare students for graduate work or employment in journalism and online publications, broadcast/video production/ operations, public relations and marketing firms.

A Hofstra degree in Mass Media Studies teaches you about all aspects of the media industry. The Mass Media Studies program at the School of Communication breaks down the social, legal, political, historical, and economic factors that influence modern media. Herbert School Mass Media Studies students then apply this in-depth knowledge to a variety of career paths or advance study in fields such as law, management, politics, and education.

Your Mass Media Studies degree can prepare you to build a career as a lawyer working for a media company, a candidate running for political office, or a journalist covering daily news or specialized beats, to name just a few options.

Explore potential career paths with a degree in Mass Media Studies at Hofstra. Develop valuable workplace skills, and build a network of professional contacts through internships, study abroad opportunities, campus media outlets, and student organizations.

Students with degrees from the school pursue careers with advertising agencies, radio and television stations and networks; film and video production companies; cable and satellite operations; newspapers and magazines; other print and online media; and public relations firms. They also work as public information specialists for nonprofit agencies, private corporations and within the government. Many graduates seek advanced degrees in law, public administration, strategic communication and the humanities and social sciences.

Many students in the School of Journalism and Mass Media supplement their academic experience by working for the independent student media outlets on campus: The Argonaut newspaper, Blot magazine, and KUOI-FM. Students are also strongly encouraged to pursue internships at professional media organizations throughout the region.

The school was accredited in 2014 and reaccredited in 2023 by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), the agency responsible for the evaluation of professional journalism and mass communications programs in colleges and universities.

Mass Media programs at Amarillo College are focused on preparing students for viable careers in an evolving media field. To that end, students enrolled in a two-year mass media program are challenged to master basic media skills and to apply those skills within a converged media environment. Associate of Science (A.S.) degrees are designed to satisfy the first two years of a four-year program at a senior institution. Other degrees and certificates prepare students for entry-level positions in social media, online marketing, radio and television stations, newspapers and magazines, production houses and advertising agencies, and much more.

The mission of the Department of Mass Media Arts is to prepare students to become media experts in an academic-based training center through the use of cutting-edge research, new media technologies, 123 computer and digitized laboratories, ongoing on- air radio and television experiences, community organization projects, and the production of print and online publications and film projects.

The vision of the Department of Mass Media Arts is to be recognized as a major source of well- trained graduates capable of communicating and producing innovative mass media art forms and providing creative solutions in the areas of journalism, public relations, radio, television, social media, and film via new cutting-edge new media technologies and the latest software.

The Department of Mass Media Arts constantly reviews trends in media industries and recognizes that students need to be prepared to move forward in the 21st century in their understanding and use of media technology. To accomplish this goal, training laboratories are provided to enhance the students' abilities in their coursework and to assist in practical, hands-on, interactive experiences. Students are educated and trained to be proficient in research skills, critical thinking and analysis, the use of multimedia and new media technologies, as well as, become talented, creative media experts in their chosen fields of concentration. A Mass Media Arts major requires intensive written and verbal communication leadership skills throughout matriculation.

The Mass Media program offers students the opportunity to study the developing communication of the 21st century. This program is designed for students who are interested in studying the theory and practice of the media, especially radio, television, and the internet.

Mass communication is the process that begins when someone observes what is happening, analyzes and interprets that information and transmits it to an audience through a variety of media. The mass media industry may be roughly divided into six basic areas of endeavor; advertising, public relations, journalism, information, entertainment, and research.

Programs frequently use mass media as part of a package of interventions to influence the individual, family, peer group, and/or community simultaneously. Mass media should be linked with other SBC approaches, such as interpersonal communication or community group engagement, and/or investments in service delivery improvement for greater impact.

Mass media programming is one of several proven High Impact Practices in Family Planning (HIPs) identified by a technical advisory group of international experts. A proven practice has sufficient evidence to recommend widespread implementation as part of a comprehensive family planning strategy, provided that there is monitoring of coverage, quality, and cost as well as implementation research to strengthen impact.4 For more information about HIPs, see

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