Masataka HOSHINO
Research Fellow
Graduate School of Economics
University of Tokyo
7-3-1 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan
*Japanese version here(日本語)
Research Fellow
Graduate School of Economics
University of Tokyo
7-3-1 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan
*Japanese version here(日本語)
hoshino-masataka351[at]g.ecc.u-tokyo.ac.jp ←Please replace [at] with@
Marketing Science, Quantitative Marketing
・Consumer Decision-making
・Consumer Search
・Pricing
・Promotions
・Hoshino, M. and Abe, M. (2026), “Investigating the mechanism of countercyclical pricing,” (Japanese) Operations Research, 71(3), 158-167.
・Hoshino, M. (2026), “Regional market segmentation and sales-trend analysis,” (Japanese) Operations Research, 71(2), 85-94.
・Hoshino, M. (2023), “Asymmetric Switching: Investigating Mechanism of Consumers’ Reaction to Sales Promotion,” (Japanese) Marketing Science, 31(1), 39-57.
1.Hoshino, M. and Ishihara, M., ”Consumer variety-seeking in product choices: A structural modeling approach.”
2.Hoshino, M. and Ishihara, M., ”What drives consumer variety-seeking? Empirical research on multi-product categories.”
3.Hoshino, M., “Investigating consumer response to promotion with multichannel behavioral data.”
4.Hoshino, M., “Long-term effects of advertising on consumers’ choices made for other people: The case of choosing consumer packaged goods.”