In the realm of traditional Indian snacks, Masala Chivda holds a special place. Its flavorful, crunchy, and spicy profile has been savored across generations. At Eat Anytime, we’ve reimagined this much-loved snack by giving it a modern health-conscious makeover while preserving the authentic taste you know and love. Our Masala Chivda offers the perfect combination of crunch, spice, and nourishment, making it the ultimate choice for mindful snacking.
Masala Chivda, also known as spiced flattened rice mix, is a savory snack crafted using roasted poha (flattened rice), crispy lentils, nuts, spices, and aromatic herbs. Traditionally prepared at home during festive seasons like Diwali, it has now evolved into an everyday snack option—especially when made with health in mind.
Eat Anytime’s Masala Chivda is a roasted, non-fried, preservative-free version of this iconic snack. Light on the stomach yet rich in taste, our mix is ideal for tea-time munching, office breaks, school tiffins, or even post-dinner cravings.
Premium Ingredients in Eat Anytime Masala Chivda
We carefully select and roast each ingredient to retain nutrients while enhancing taste. Here’s what goes into our flavorful blend:
Flattened Rice (Poha): Light, crispy base, roasted to golden perfection
Roasted Peanuts: Adds crunch and protein
Chana Dal (Split Bengal Gram): High in fiber and adds texture
Curry Leaves: Adds an aromatic herbal punch
Mustard Seeds & Hing (Asafoetida): For authentic Indian tempering
Dry Red Chilies & Green Chilies: To bring a warm, spicy kick
Turmeric & Salt: Natural preservatives and flavor enhancers
Sunflower Oil (Minimal): Used only for roasting, not frying
Every bite of our Masala Chivda delivers a burst of flavor and nutrition, with none of the greasiness found in traditional namkeens.
Nutritional Benefits of Masala Chivda
Our Masala Chivda isn’t just a snack—it’s functional fuel for your body. Here’s what makes it stand out:
Nutrient
Per 30g Serving
Calories
120-130 kcal
Protein
4g
Carbohydrates
14g
Dietary Fiber
3g
Total Fat
5g
Saturated Fat
<0.5g
Trans Fat
0g
Cholesterol
0mg
Packed with complex carbohydrates, plant-based protein, and dietary fiber, this snack keeps you full and energized, all while supporting digestion and heart health.
Why Choose Eat Anytime Masala Chivda?
1. Non-Fried & Roasted Goodness
Unlike most masala chivda options in the market that are deep-fried in unhealthy oils, ours is dry-roasted using minimal cold-pressed oil. This not only reduces calorie intake but also preserves the authentic taste.
2. 100% Natural & Clean Label
Our recipe is free from preservatives, artificial flavors, and additives. What you see is what you get:
Gluten-Free
Vegan-Friendly
No MSG
No Palm Oil
3. Balanced Flavor & Spice
Eat Anytime’s Masala Chivda achieves a perfect balance between spice, salt, and crunch, making it universally loved across age groups. There’s no overwhelming heat—just a satisfying kick of Indian spices.
4. Easy to Digest & Light
Thanks to its low-oil preparation and natural ingredients, this snack is light on the stomach and ideal for daily snacking without guilt.
5. Hygienically Packed & Travel-Friendly
We understand your on-the-go needs. That’s why we pack our Chivda in resealable, moisture-lock pouches that are:
Our Masala Chivda is a versatile snack that suits every moment:
Tea-time companion for your morning or evening chai
Lunchbox filler that kids and adults both enjoy
Movie-night munch without the extra calories
Office desk drawer essential to beat afternoon cravings
Fasting-friendly (when eaten plain, without onion or garlic)
Whether you’re traveling, relaxing at home, or hustling through your day, this snack fits seamlessly into your routine.
Customer Experiences Speak for Themselves
“Tastes like home-made chivda without all the oil and heaviness. I’m hooked!” – Vandana P., Chennai
“A healthy namkeen that actually tastes good—perfect for my weight loss journey.” – Ankit R., Ahmedabad
“Great flavor, perfect crunch, and no bloating after. I always keep a pack in my office bag.” – Rina S., Mumbai
We take pride in being a brand that customers trust for health, quality, and authenticity.
Creative Ways to Enjoy Masala Chivda
You can enjoy our Masala Chivda in various ways:
With chopped onions, tomatoes, and coriander for a quick bhel
Topped on curd/yogurt to make a spicy chivda raita
Mixed with murmura or sev for added texture
Paired with jaggery chunks for a sweet and salty twist
The possibilities are endless when you start with a snack this good.
Where to Buy Eat Anytime Masala Chivda
Our Masala Chivda is available across multiple platforms:
100g pouch – single-serve snacking
250g family pack – perfect for sharing
Assorted snack boxes – great for gifting or sampling our full range
We offer fast delivery and secure packaging so your snack always arrives fresh and ready to eat.
How Eat Anytime Masala Chivda Stands Out
Unlike mass-produced snacks that use:
Refined oils
Artificial preservatives
Fried ingredients
Our Masala Chivda is:
We combine the nostalgia of homemade snacks with the nutrition of modern wellness foods.
Frequently Asked Questions (FAQs)
Q: Is Masala Chivda suitable for children?
A: Yes. Our Chivda is mildly spiced and made from natural ingredients, making it suitable for all age groups.
Q: Does it contain gluten?
A: No. It is completely gluten-free, ideal for those with gluten sensitivity or celiac disease.
Q: What is the shelf life?
A: Eat Anytime Masala Chivda has a shelf life of 6 months if stored in a cool, dry place.
Q: Can it be consumed during fasting?
A: Yes, when consumed plain, it is vrat-friendly and ideal during religious fasts.
Q: Is it available in combo packs?
A: Yes, we offer combo deals with other snacks like Chivda Kurmura, Makhana, and Trail Mixes.
Upgrade your snack shelf with Eat Anytime Masala Chivda—a perfect blend of tradition, taste, and health in every crunchy bite.