My Hema Circle

connecting blood donors with transfusion-dependent thalassemia patients 

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MY ROLE

Product Developer

•        Learn no code programming specifically, Bubble.io

Development and Strategy

•        Create business plan, business canvas model, pitch deck, and go-to-market strategy

•        Perform research on scientific papers to support communication materials used for advocacy campaign

•        Perform analysis of existing national health policies of different countries dealing with thalassemia as a health burden

Branding and Social Media Presence

•        Create logo (press and brand kit)

•        Create social media accounts

Advocacy Campaigner

•        Developed a campaign strategy to facilitate brand awareness, develop partnerships and raise funds

•        Reached out to different Thalassemia stakeholders such as patients, caregivers, health workers, patient advocacy groups and also to potential funders and grantmakers through emails, websites, and social media channels such as LinkedIn, Facebook, Twitter and Notion blog

•        Keeps track of contacts using CRM

THE OUTCOME

•        A working MVP

•        a LinkedIn page with 51 followers as of Dec 1, 2023