Most entrepreneurs believe that building successful companies always requires a lot of time, trial & error, and hustle. Marvin Steinberg’s story, which was recently featured in the Financial Times and Yahoo, is a shining example of why this isn’t always the case.
After suffering a serious knee injury that abruptly ended his promising sports career, Marvin Steinberg made a name for himself for creating a process that revolutionized the entire German energy industry.
He was the first to fully leverage the true potential of online marketing in a predominantly offline industry, well-known for using outdated strategies at the time.
Noticing this unique opportunity, Marvin Steinberg successfully combined his deep marketing knowledge with his innate desire to constantly innovate to build a revenue-generating engine that was able to produce significant extra profits in record time.
The key to this engine was his own “affiliate army,” numbering thousands of salespeople, busy knocking on doors, cold calling, cold emailing, and hustling – all under Mr. Marvin Steinberg’s guidance.
Marvin Steinberg shares his thoughts about security token offerings which arose in the aftermath of ICOs.
Industry are evolving all the time, but blockchain evolves quicker than any industry. Ideas and approaches that were cutting edge a year or two ago are now seen as outdated and in need of change. The Initial Coin Offering is a good example.
Not long ago it was seen as the perfect way for new businesses and startups to raise funds. Now, it’s regarded as too risky, too vulnerable to legal issues and scams. But what is replacing it?
The answer to that question and many others in the blockchain space could lie with STOs, according to CPI Tech founder, Marvin Steinberg.
Life Before CPI Tech
CPI Tech was founded by Marvin Steinberg, a former ping-pong athlete who had a promising career ahead of him when he picked up an injury and was forced to retire. He transitioned to a career in the energy sector, where he excelled using unique marketing approaches.
Quickly after founding SWDirekt, Marvin realized that he needed to expand and began to develop a great sales formation, recruiting affiliates and sales people in Germany and experiencing rapid growth. After achieving enormous success and building an energy distribution company, Steinberg eventually sold his firm and moved to a new industry: blockchain.
At an early age, Marvin Steinberg, a successful Ping Pong Athlete got a serious injury that ended his promising sports career. But it wasn’t the end of success for this man, as Marvin made a name for himself as a successful entrepreneur who revolutionized the entire energy industry in Germany.
As a young entrepreneur, Marvin Steinberg was the first to start using online marketing strategies in a predominantly offline industry. He is the one who discovered that, by using PPC advertising, affiliate marketing, and SEO, German energy firms would be able to boost company revenues. It was totally game-changing as when Marvin joined the energy sector, promotional strategies were largely outdated.
The key to Marvin Steinberg’s success was that he built an “affiliate army” numbering thousands of salespeople, who pushed for knocking on doors, cold calling, cold emailing, and hustling. Steinberg’s salesforce becomes an effective team that generating over 5000 new contracts every single month, and millions of dollars of extra profit.
A few years later, Mr. Steinberg started his own distribution company, the “db swpro,” and also became a part of the energy supplier “db swdirekt.” The companies quickly grew and generated steady profit, and involved over 25,000 people at peak.
At a young age, Marvin Steinberg’s whole system became self-sustaining, and he sold the company to an American multinational, making a highly successful exit.
he blockchain ecosystem has grown significantly in recent years. Consequently, the need for funding has also increased as more and more startups are joining the blockchain ecosystem.
Marvin Steinberg, a successful German businessman with several multi-million dollar companies to his name, explains that the whole cryptocurrency market began has grown rapidly. Marvin describes that an incredible amount of funding has flown in the space, and in late 2017 the Crypto industry was seeing around 50 projects claiming need for funds, per month. In January 2018, Filecoin held an ICO that raised over $250 million, the highest ever at the time.
“These are astonishing figures,” claims Mr. Steinberg.
However, he continues that, unfortunately, the lack of regulations around iCOs came with many risks. By February 2018 around 46% of ICOs held in 2017 had failed. ICOs quickly became a great mechanism for scams and many well-known businesses like Snapchat, Linkedln and others have prohibited ICOs from marketing via their platforms. ICOs subsequently turned to odd promotional channels like cryptocurrency airdrop lists and crypto bounty lists.
Marvin Steinberg explains that the current regulations are tough on ICOs and most startups looking to hold one usually have to ban certain countries from participating, especially the US. In fact, Marvin asserts that respectable companies with real products ought to look for alternatives, particularly STOs.
A few years ago, Marvin Steinberg was a young ping-pong player with a bright athletic future ahead of him. An injury shattered that dream, forcing him to give up the sport and focus on a different kind of career.
Marvin Steinberg has taken an interest the energy niche, where he excelled and founded 2 successful businesses.
First as a one-man team, and then as an enterprise which he built from the ground up using unprecedented marketing techniques (at the time) like SEO, affiliate marketing, and PPC.
At the same time, Steinberg also developed a robust foundation of salesmen for his energy contracts and distribution.
Although he’d achieved rapid growth, Steinberg wasn’t finished. After selling his energy distribution company for 7 digits, he focused his energies on his new passion.
This time the industry was blockchain and cryptocurrency, a space ripe for innovation and in a period of rapid transformation.
Marvin Steinberg founded CPI Tech, a blockchain development and advisory firm specializing in STOs.
e companies with real products ought to look for alternatives, particularly STOs.
Marvin Steinberg is the founder of CPITech. CPITech is helping clients to raise funds at lower costs than IPO using Securitized Tokens and they are helping companies to grow traffic and grow the profits of companies.
They automate marketing and promotion.
Marvin Steinberg became known by revolutionizing the entire German energy industry. He created an affiliate sales network with thousands of sellers which sold 5000 energy contracts per month. This business was sold to a multi-national
Marvin then started CPITech and one of its projects is to tokenize part of Times Square in New York for $700 million.
Nextbigfuture interviewed Marvin Steinberg
Describe the story of your transition after selling the energy company.
After selling my energy distribution company “db swpro” to an American multinational and making a successful exit in 2016, I noticed that there’s an unstoppable trend emerging in the cryptocurrency and blockchain markets that will revolutionize the economy as we know it.
However, at the time, this innovative industry was still relatively new and it was the perfect opportunity to jump in before others and strive towards becoming the #1 expert in the crypto field so that when the industry did mature, my company, CPI Technologies would be ready to take on the biggest and most complex projects internationally.
So I teamed up with Maximilian Schmidt, who I knew was one of the leading experts in technical crypto solutions, made him the CEO, and used my experience building successful companies to grow CPI Technologies to become the global leader in STO solutions within just a few years.
Marvin Steinberg is the founder of CPITech. CPITech is helping clients to raise funds at lower costs than IPO using Securitized Tokens and they are helping companies to grow traffic and grow the profits of companies.
They automate marketing and promotion.
Marvin Steinberg became known by revolutionizing the entire German energy industry. He created an affiliate sales network with thousands of sellers which sold 5000 energy contracts per month. This business was sold to a multi-national
Marvin then started CPITech and one of its projects is to tokenize part of Times Square in New York for $700 million.
Nextbigfuture interviewed Marvin Steinberg
Describe the story of your transition after selling the energy company.
After selling my energy distribution company “db swpro” to an American multinational and making a successful exit in 2016, I noticed that there’s an unstoppable trend emerging in the cryptocurrency and blockchain markets that will revolutionize the economy as we know it.
However, at the time, this innovative industry was still relatively new and it was the perfect opportunity to jump in before others and strive towards becoming the #1 expert in the crypto field so that when the industry did mature, my company, CPI Technologies would be ready to take on the biggest and most complex projects internationally.
So I teamed up with Maximilian Schmidt, who I knew was one of the leading experts in technical crypto solutions, made him the CEO, and used my experience building successful companies to grow CPI Technologies to become the global leader in STO solutions within just a few years.
https://u.today/why-stos-are-the-future-explained-by-german-business-tycoon-marvin-steinberg
https://u.today/why-stos-are-the-future-explained-by-german-business-tycoon-marvin-steinberg
https://cryptovest.com/features/sto-expert-marvin-steinberg-says-icos-are-dead-long-live-the-sto/
https://www.nextbigfuture.com/2019/10/marvin-steinberg-ceo-of-cpitech-uses-securitized-tokens-
https://www.nextbigfuture.com/2019/10/marvin-steinberg-ceo-of-cpitech-uses-securitized-tokens-to-raise-funds-and-grow-companies.html to-raise-funds-and-grow-companies.html
https://www.crunchbase.com/organization/marvin-steinberg
https://www.facebook.com/pg/steinberg.marvin/posts/
https://twitter.com/marvinsteinberg?lang=en
https://icobench.com/u/marvin-steinberg
https://cryptovest.com/features/sto-expert-marvin-steinberg-says-icos-are-dead-long-live-the-sto/
https://bitcoinist.com/stos-will-trump-ipos-claims-german-business-visionary-marvin-steinberg/
https://finance.yahoo.com/news/ambitious-entrepreneur-marvin-steinberg-revolutionized-140500965.html
Marvin Steinberg is a renowned German serial entrepreneur who, after dominating the German energy startup sector, has made an entry into blockchain technology, with a goal at mainstreaming STO. Today, Marvin Steinberg will be sharing his thoughts on blockchain technology, startups, and security tokens, and offering advice to entrepreneurs interested in venturing into security tokens and STOs.
The success story of Marvin Steinberg gives us a true definition of “resilience” and the “die-hard” attitude of an ardent entrepreneur. Once primed to be a Ping Pong champion, Marvin suffered a knee injury that pushed an abrupt stop to his sports career. Unwilling to let fate limit his rise, Marvin ventured into the German energy sector and pulled the industry into the modern age of digital sales. He eventually built his own energy startup db swpro, which was sold to an American energy conglomerate in a multi-million-dollar deal.
Now, Marvin Steingberg has his eyes on the beginning of a new journey involving the pioneering footsteps of security tokens and STOs. Marvin Steinberg is the founder of CPI Technologies.
CPI Technologies is a trend-setter that blends rock-solid software solutions with data-driven marketing to create highly profitable financial products, crypto exchanges, and security token (STOs) offerings. The company is on the verge of launching a $700M STO, comprised of asset-backed tokens that will give investors across the world exposure to some of the most prime real estate at Times Square.
Mr. Steinberg, the energy sector has a very high entry barrier. How did you manage to break in such a competitive sector with just a startup?
Innovation drives opportunity. My startup entered the energy sector with a key differentiation: while every other German energy company ignored the rising tide of the internet and kept their customer engagement largely offline, I led market penetration and customer support through online services, making my company’s supply more accessible. Now, the larger energy companies have finally adopt the web, but there was plenty of time for smaller ventures to break in to this otherwise highly competitive sector by simply offering their energy distribution services through online channels.
Mr. Steinberg, how could it be that other entrepreneurs did not seize the grasp to offer energy distribution through online channels?
Others certainly tried to enter the market too. Most sectors are large enough to easily support many enterprises, let alone several startups. Even at a startup level, though, it is important to maintain reasonable and useful differentiation from the competition. The key to my marketing engine was my own “affiliate army,” numbering thousands of people. While traditional businesses relied on field salesforce going door to door, I noticed the web was making way for a new field needing a new form of salesforces. I created a digital affiliate army, enabling users to benefit from sourcing online conversion.
I knew as a startup, my own capacity for sales would be limited if all of them were sourced directly from my own efforts. Thus, I let anyone be a part of the sales growth. Of course, before I came along, there were affiliate opportunities, but I was the first to combine affiliate opportunities with online conversions, at least in the German energy sector. This created enormous leverage for me and my team.
The key is to constantly look for an edge, no matter how small it may seem, it could be the factor tipping you ahead of the competition.
It is not shocking that this highly efficient sales force quickly broke every sales record, producing more than 5,000 new contracts per month and millions of dollars of extra revenue compared to the traditional sales tactics that were prominent in the German energy sector.
read more: https://hackernoon.com/interview-with-marvin-steinberg-a-german-serial-entrepreneur-mcq14rh
find more information about Marvin Steinberg visit at-
https://twitter.com/marvinsteinberg
https://u.today/why-stos-are-the-future-explained-by-german-business-tycoon-marvin-steinberg
https://cryptovest.com/features/sto-expert-marvin-steinberg-says-icos-are-dead-long-live-the-sto/