Marvel counts among its characters such well-known superheroes as Spider-Man, Iron Man, Captain America, Thor, Doctor Strange, Hulk, Daredevil, Wolverine, Black Panther, and Captain Marvel, as well as popular superhero teams such as the Avengers, X-Men, Fantastic Four, and Guardians of the Galaxy. Its staple of well-known supervillains includes the likes of Doctor Doom, Magneto, Ultron, Thanos, Kang the Conqueror, Green Goblin, Red Skull, Galactus, Loki, and Kingpin. Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe, with most locations mirroring real-life places; many major characters are based in New York City, New York, United States.[4] Additionally, Marvel has published several licensed properties from other companies. This includes Star Wars comics twice from 1977 to 1986 and again since 2015.
Timely's first publication, Marvel Comics #1 (cover dated Oct. 1939), included the first appearance of Carl Burgos' android superhero the Human Torch, and the first appearances of Bill Everett's anti-hero Namor the Sub-Mariner,[8] among other features.[5] The issue was a great success; it and a second printing the following month sold a combined nearly 900,000 copies.[9] While its contents came from an outside packager, Funnies, Inc.,[5] Timely had its own staff in place by the following year. The company's first true editor, writer-artist Joe Simon, teamed with artist Jack Kirby to create one of the first patriotically themed superheroes,[10] Captain America, in Captain America Comics #1 (March 1941). It, too, proved a hit, with sales of nearly one million.[9] Goodman formed Timely Comics, Inc., beginning with comics cover-dated April 1941 or Spring 1941.[3][11]
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The post-war American comic market saw superheroes falling out of fashion.[18] Goodman's comic book line dropped them for the most part and expanded into a wider variety of genres than even Timely had published, featuring horror, Westerns, humor, talking animal, men's adventure-drama, giant monster, crime, and war comics, and later adding jungle books, romance titles, espionage, and even medieval adventure, Bible stories and sports.
Goodman began using the globe logo of the Atlas News Company, the newsstand-distribution company he owned,[19] on comics cover-dated November 1951 even though another company, Kable News, continued to distribute his comics through the August 1952 issues.[20] This globe branding united a line put out by the same publisher, staff and freelancers through 59 shell companies, from Animirth Comics to Zenith Publications.[21]
In 1961, writer-editor Stan Lee revolutionized superhero comics by introducing superheroes designed to appeal to older readers than the predominantly child audiences of the medium, thus ushering what Marvel later called the Marvel Age of Comics.[27] Modern Marvel's first superhero team, the titular stars of The Fantastic Four #1 (Nov. 1961),[28] broke convention with other comic book archetypes of the time by squabbling, holding grudges both deep and petty, and eschewing anonymity or secret identities in favor of celebrity status. Subsequently, Marvel comics developed a reputation for focusing on characterization and adult issues to a greater extent than most superhero comics before them, a quality which the new generation of older readers appreciated.[29] This applied to The Amazing Spider-Man title in particular, which turned out to be Marvel's most successful book. Its young hero suffered from self-doubt and mundane problems like any other teenager, something with which many readers could identify.[30]
Marvel even lampooned itself and other comics companies in a parody comic, Not Brand Echh (a play on Marvel's dubbing of other companies as "Brand Echh", la the then-common phrase "Brand X").[37]
Marvel was able to capitalize on its successful superhero comics of the previous decade by acquiring a new newsstand distributor and greatly expanding its comics line. Marvel pulled ahead of rival DC Comics in 1972, during a time when the price and format of the standard newsstand comic were in flux.[44] Goodman increased the price and size of Marvel's November 1971 cover-dated comics from 15 cents for 36 pages total to 25 cents for 52 pages. DC followed suit, but Marvel the following month dropped its comics to 20 cents for 36 pages, offering a lower-priced product with a higher distributor discount.[45]
Marvel earned a great deal of money with their 1980s children's comics imprint Star Comics[citation needed] and they earned a great deal more money and worldwide success during the comic book boom of the early 1990s, launching the successful 2099 line of comics set in the future (Spider-Man 2099, etc.) and the creatively daring though commercially unsuccessful Razorline imprint of superhero comics created by novelist and filmmaker Clive Barker.[56][57] In 1990, Marvel began selling Marvel Universe Cards with trading card maker SkyBox International. These were collectible trading cards that featured the characters and events of the Marvel Universe. The 1990s saw the rise of variant covers, cover enhancements, swimsuit issues, and company-wide crossovers that affected the overall continuity of the Marvel Universe.
Marvel in the early to mid-1990s expanded their entries in other media, including Saturday-morning cartoons and various comics collaborations to explore new genres. In 1992, they released the X-Men: The Animated Series which was aired on Fox Kids, they later released Spider-Man: The Animated Series on the network as well. In 1993, Marvel teamed up with Thomas Nelson to create Christian media genre comics, including a Christian superhero named The Illuminator, they made adaptions of Christian novels too, including In His Steps, The Screwtape Letters, and The Pilgrim's Progress.[70][71] In 1996, Marvel had some of its titles participate in "Heroes Reborn", a crossover that allowed Marvel to relaunch some of its flagship characters such as the Avengers and the Fantastic Four, and outsource them to the studios of two of the former Marvel artists turned Image Comics founders, Jim Lee and Rob Liefeld. The relaunched titles, which saw the characters transported to a parallel universe with a history distinct from the mainstream Marvel Universe, were a solid success amidst a generally struggling industry.[72]
In 1997, Toy Biz bought Marvel Entertainment Group to end the bankruptcy, forming a new corporation, Marvel Enterprises.[55] With his business partner Avi Arad, publisher Bill Jemas, and editor-in-chief Bob Harras, Toy Biz co-owner Isaac Perlmutter helped stabilize the comics line.[73]
With the new millennium, Marvel Comics emerged from bankruptcy and again began diversifying its offerings. In 2001, Marvel withdrew from the Comics Code Authority and established its own Marvel Rating System for comics. The first title from this era to not have the code was X-Force #119 (October 2001). Marvel also created new imprints, such as MAX (an explicit-content line) and Marvel Adventures (developed for child audiences). The company also created an alternate universe imprint, Ultimate Marvel, that allowed the company to reboot its major titles by revising and updating its characters to introduce to a new generation.[citation needed]
Marvel discontinued its Marvel Adventures imprint in March 2012,[91] and replaced them with a line of two titles connected to the Marvel Universe TV block.[92] Also in March, Marvel announced its Marvel ReEvolution initiative that included Infinite Comics,[93] a line of digital comics, Marvel AR, a software application that provides an augmented reality experience to readers and Marvel NOW!, a relaunch of most of the company's major titles with different creative teams.[94][95] Marvel NOW! also saw the debut of new flagship titles including Uncanny Avengers and All-New X-Men.[96]
In April 2013, Marvel and other Disney conglomerate components began announcing joint projects. With ABC, a Once Upon a Time graphic novel was announced for publication in September.[97] With Disney, Marvel announced in October 2013 that in January 2014 it would release its first title under their joint "Disney Kingdoms" imprint "Seekers of the Weird", a five-issue miniseries.[98] On January 3, 2014, fellow Disney subsidiary Lucasfilm announced that as of 2015, Star Wars comics would once again be published by Marvel.[99]
On March 25, 2021, Marvel Comics announced that they planned to shift their direct market distribution for monthly comics and graphic novels from Diamond Comic Distributors to Penguin Random House. The change was scheduled to start on October 1, 2021, in a multi-year partnership. The arrangement would still allow stores the option to order comics from Diamond, but Diamond would be acting as a wholesaler rather than distributor.[1]
Political discussion outside of the context of comics and films is not allowed. Bringing politics into apolitical threads is not allowed. Trigger words such as SJW, "force diversity," snowflake, libtard, and the like will result in an immediate ban. This does not include discussion of real world implications or inspirations of characters and events within Marvel Properties. If you cannot talk about Marvel politics civilly, you will be banned.
Marvel Comics began life as "Timely Publications" in 1939, with comic books featuring Captain America, Namor the Sub-Mariner and an early version of Human Torch. Legendary comics writer Stan Lee was hired as an office assistant in 1939. Within two years, the 19-year-old Lee was promoted to editor of the Marvel Comics line, a post that he would keep until 1972.
Marvel Comic Books & Graphic NovelsExpand your collection and knowledge of Marvel Comics at Barnes & Noble. From an extensive collection of Marvel comic books and graphic novels to collectibles and toys, Barnes & Noble has a wide selection of items to browse and shop. Whether you're a fan of X-Men, Spider-Man, the Avengers, or another superhero, we've got a variety of items for every fan. There are over 25,000 Marvel comics so you'll never run out of something to read! Shop for your favorite Marvel Comic collectibles and graphic novels conveniently at Barnes & Noble.
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