I am an Assistant Professor at the Rotterdam School of Management in the Technology and Operations Management (TOM) department. I am also a member of the SSH-Breed sector plan.

I study how technologies impact markets. My recent research examines AI-mediated decisions on digital platforms—personalization and targeting, pricing and monetization (ads vs. subscriptions), and governance—using causal inference, large-scale field experiments, and theoretical models, advancing questions in marketing and digital strategy. I study how these levers affect conversion, retention, customer value, and welfare.

You can find my research here and my CV here.