I am a PhD Candidate in Empirical Quantitative Marketing in the marketing group at the Rotterdam School of Management, Erasmus University.
In my research projects, I investigate how online (brand) communities can succeed under the influence of changing technology and external events.
I also study the effect of exposure to fake news on the consumption of informative and accurate content.
In order to address these issues, I integrate methods and tools from causal inference, machine learning, social network analysis, and experimental economics.
I will join the marketing group at the NUS Business School in July 2022 as an Assistant Professor of Marketing.