UbunTunes - Music Streaming Service Branding

UbunTunes

UbunTunes is a music streaming app with a focus on community and inclusivity, embodying the philosophy of Ubuntu, which emphasizes interconnectedness and togetherness. The name combines "Ubuntu," meaning "humanity towards others," with "Tunes," a reference to music, forming "UbunTunes" to symbolize the shared love of music and bringing people together.

This Project achieved the distinction of being a Finalist in the Pendorings ST5 Student Design - Identity Programmes Category for 2023.

The playful and dynamic stick figure dancers featured in the UbunTunes brand symbolize the brand's dedication to music and unity. They are created using the Ubuntu typeface, with the "U" as a primary body element, allowing for versatile movement and dance configurations. These figures, serving as the brand's main imagery, epitomize UbunTunes' values of inclusivity, diversity, and a mutual passion for music.