Keyword Research is useful in determining what people are searching for and how they're searching for it. Tools like Keyword Tool and Google Trends help us to discover new keywords and examine their popularity. And now we can integrate Chat GPT to help us analyze the data from these tools as well.
Google Trends Analyzer
I devised a spreadsheet called the "Google Trends Analyzer" that summarizes the data downloaded from a "Past 5 Years" Google Trends chart by month and year. Use this to see the seasonal popularity of keyword searches. For instance, some keywords may be more popular in September while others are popular in May.
If you're interested in this tool see the link below:
https://sites.google.com/view/markteach/keyword-research-tools/google-trends-analyzer