Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market

Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market 2023- Recent Study Including Growth Factors, Applications, Regional Analysis, Key Players and Forecast till 2028

This strategic assessment report, from Markntel Advisors, on Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market provides a detailed analysis of market size, regional and country-level market size, segmentation market growth, and more market dynamics. The report chapters analyze the industry in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the key participants and investors in identifying the low-hanging fruits available and formulating the growth strategies to expedite their growth process.

The report structure has been kept to offer maximum business value and is easy to read and understand. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players and those willing to enter the industry. The researchers at Markntel Advisors have comprised the report with significant market elements, including challenges, drivers, opportunities, restraints, demand growth & falls, leading geographies, key players and their profiling, and market trends. The report covers the market spread across: -

-The UAE

-Saudi Arabia

-Oman

-Qatar

-Egypt

-Morocco

-Others

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The Aim of the Report

The study’s main goal is to help stockholders and readers understand the market overview, segmentation, potential, major trends, and difficulties. The process of creating the report involves intensive research and analysis. As a result, readers will benefit from detailed insight into the market.

Market Dynamics

The report is compiled systematically and methodically, with each section neatly covering its essence and influence in the market. Likewise, the report provides a credible selection of market dynamics consisting of the following major pillars of the industry’s study.

Growth Opportunity: Growing Infrastructure & Smart City Construction Provides the Availability for More Ad Locations

Virtually every area of urban life has undergone significant alteration due to the continual investment & technological advancement to construct smart buildings & tourist attraction sites in the MENA region. The construction of these premises offers an opportunity for the expansion of the installation of the DOOH at various locations such as hotels, airports, resorts, religious places, etc. This has led to increased interaction, consumption, connection, and target customers for the brand owners, as these sites are visited by many local citizens & tourists in the country, such as the UAE, Saudi Arabia, Israel, South Africa, and others.

Moreover, the majority of innovations have been made possible by integrating different technologies, artificial intelligence, and analytics. Some OOH companies have already begun to use real-time data on visitors & citizens who visit smart city infrastructure, indicating the growing adoption of DOOH in the Middle East & Africa.

Key Trend in the Market- Inclusion of Storytelling Approach in the DOOH Advertising

As the advertisement industry expands across the Middle East and North Africa region via online platforms, email services, newspapers, television, and other outlets, the general public has become less aware of it. Storytelling has been a new way of advertisement adopted by DOOH companies in the region, which only reveals the brand narrative & engages the customers with more creative & out-of-the-box ideas. The primary objective of the storytelling approach is to tell a story that includes an impactful message for the viewers. The purpose of storytelling marketing is to communicate a message through narrative. Storytelling marketing aims to make the viewer feel something.

Consequently, the message will inspire the person to act, such as buying your product, by causing them to feel something. Thus, the company’s implementation of the storytelling technique in the Middle East & African regional countries has offered a subtle approach to grab the audience's attention & engaging them on a much deeper level, hence creating brand trust & loyalty.

Significant Market Advancement

Along with the competitor’s analysis, the report also provides significant market developments, including joint initiatives, R&D, new product launches, new major product modifications, joint ventures, and connections between key market participants. The study includes the major companies; -

-JCDECAUX SA

-ELAN Media

-HyperMedia FZ LLC

-Emirates Neon Group

-Hills Advertising L.L.C.

-Elevision

-Dooha Media

-Viola Communications

-Daktronics Inc.

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Segmentation-Wise, Scope of The Market

By dividing and bifurcating the industry based on varying segments, the reports help breaks down the market into sections to help shareholders point out their focus of attention and figure out the most profitable quarter.

The Middle East & Africa Digital Out-of-Home Advertising (DOOH) market is diversely fragmented and spread across various bifurcations. The report aims to categorize and systematically present the data in an organized, easy-to-interpret format by dividing the bifurcations into segments. Each segment is then further presented with historical data, market growth, expansion, technological advancement, and other factors affecting it. The prediction of its future growth depends on current trends and further development. The industry segmentations bifurcate across the following segments:

Market Divided into, By Type

-Billboards/LED Screens

-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)

-Transit

Market Divided into, By End User

-Retail

-Real Estate

-Financial Services

-Government

-Automotive

-Others (Education, Healthcare, etc.)

Market Divided into, By Location

-Bus Stations

-Malls & Facades

-Airports

-Taxi

-Movable Trucks

-Fuel Stations

-Trains/Metro

-Super Markets/Hyper Markets

-Departmental/Convenience Stores

-Highways & Bridges

-Roadside Lamp Posts

-Roadside Mupis

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