The Men Personal Care Market size was valued at USD 50 Billion in 2022 and is projected to reach USD 80 Billion by 2030, growing at a CAGR of 6.1% from 2024 to 2030.
The men's personal care market has seen considerable growth as men are increasingly focusing on grooming and personal hygiene. The market can be categorized by application, which includes Hair Care, Shaving, Oral Care, Personal Cleanliness, Skin Care, and Others. Below is a detailed description of these segments:
The hair care segment is one of the largest and most established areas in the men's personal care market. This category includes products such as shampoos, conditioners, hair styling products, and hair colorants. As men become more conscious of their appearance, the demand for premium and specialized hair care products has grown. There is a notable shift towards natural and organic hair care products, driven by increasing awareness of chemical ingredients and their effects on scalp health. Furthermore, the rise of men's grooming salons and barbershops offering professional hair care services is contributing to the expansion of this segment. This subsegment is also influenced by trends such as dandruff control, hair thinning solutions, and anti-hair loss treatments, which are becoming increasingly popular. As a result, the hair care market for men is expected to maintain strong growth in the coming years, driven by product innovation and changing consumer preferences.
The shaving segment is a cornerstone of the men’s personal care industry, encompassing products like razors, shaving creams, gels, aftershaves, and electric shavers. The evolution of the shaving market has been characterized by advancements in razor technology, with brands focusing on creating products that offer a smoother, more comfortable shave. Men's grooming habits have shifted towards premium shaving tools, including multi-blade razors and electric shavers with advanced features like skin protection and moisture-infused blades. There is also a growing preference for shaving creams and gels that are free from harsh chemicals and provide a more natural feel. Moreover, subscription-based shaving kits and personalized grooming solutions are gaining popularity. With men's shaving routines becoming more sophisticated and the increasing availability of luxury shaving products, this market segment is expected to experience sustained growth.
The oral care segment within the men's personal care market is expanding as more men recognize the importance of maintaining good oral hygiene. This includes toothpaste, mouthwash, dental floss, and teeth whitening products. Men are increasingly seeking products that address specific oral health concerns such as bad breath, gum health, and teeth whitening. Additionally, the rise of electric toothbrushes and innovative mouthwash formulations, including those that target plaque and tartar buildup, is transforming the oral care landscape. The growing awareness of the connection between oral health and overall well-being has driven more men to invest in high-quality oral care products. As a result, oral care products tailored specifically for men are expected to continue gaining traction in the market, contributing to overall growth in the sector.
The personal cleanliness segment includes a variety of products aimed at hygiene maintenance, such as body wash, soap, deodorants, and antiperspirants. As men's grooming habits evolve, so does their interest in personal cleanliness products that cater to their specific needs. Many men are increasingly opting for deodorants and body washes that provide long-lasting freshness while being sensitive to skin types. The trend towards natural and organic ingredients is also prevalent in this segment, with many products featuring soothing components like aloe vera and chamomile. Moreover, there is a growing demand for multi-purpose products that serve both grooming and skincare needs. The personal cleanliness market continues to thrive, driven by innovations in formulation and packaging, as well as growing consumer interest in sustainable and eco-friendly products.
The skin care segment for men is one of the fastest-growing areas in the personal care market. Traditionally, skin care was largely perceived as a domain for women, but this perception is changing rapidly as more men adopt skincare routines. The skin care market for men includes a wide range of products such as cleansers, moisturizers, sunscreen, serums, and anti-aging creams. The rise of skincare products formulated specifically for men’s skin types, which tends to be thicker and oilier, has driven market growth. There is also an increasing trend towards anti-aging solutions, with products targeting wrinkles, fine lines, and skin elasticity. The demand for products that provide dual benefits, such as sun protection combined with moisturization, is also on the rise. As awareness about skincare and its importance grows, more men are investing in comprehensive skin care routines, further propelling the market forward.
The 'Others' category includes all additional personal care products for men that don’t neatly fit into the major categories listed above. This could include fragrances, hand care products, foot care, and products for body hair removal or grooming. Men's interest in fragrances has been a long-standing tradition, with colognes and deodorant sprays consistently seeing steady demand. Foot care products, such as exfoliating scrubs and soothing lotions, are gaining popularity as men increasingly care about the health of their feet, especially with the rise of athleisure and active lifestyles. Body hair grooming products, like trimmers and waxing kits, are also seeing significant growth, driven by trends in personal styling and body image. The diverse range of products in the "Others" segment offers a flexible market that is expected to grow as men’s grooming habits continue to evolve.
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By combining cutting-edge technology with conventional knowledge, the Men Personal Care market is well known for its creative approach. Major participants prioritize high production standards, frequently highlighting energy efficiency and sustainability. Through innovative research, strategic alliances, and ongoing product development, these businesses control both domestic and foreign markets. Prominent manufacturers ensure regulatory compliance while giving priority to changing trends and customer requests. Their competitive advantage is frequently preserved by significant R&D expenditures and a strong emphasis on selling high-end goods worldwide.
Johnson & Johnson
Procter and Gamble
Loreal
Estee Lauder
Unilever
Avon Products
Kao Corporation
Colgate-Palmolive
Beiersdorf Akteingesellschaft
Shiseido
Kiehl's
Clinique.
Lancome
Loccitane
Sephora
Clarins
SK-II
Lush
Laneige
Biotherm
Aesop
Layrite
North America (United States, Canada, and Mexico, etc.)
Asia-Pacific (China, India, Japan, South Korea, and Australia, etc.)
Europe (Germany, United Kingdom, France, Italy, and Spain, etc.)
Latin America (Brazil, Argentina, and Colombia, etc.)
Middle East & Africa (Saudi Arabia, UAE, South Africa, and Egypt, etc.)
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Key trends shaping the men's personal care market include a growing demand for premium and specialized products, especially those with natural and organic ingredients. As men become more educated about personal care and its long-term benefits, they are willing to invest in high-quality products. There is also an increasing focus on personalization, with brands offering customized grooming products based on individual preferences and needs. The rise of e-commerce has significantly contributed to the growth of the men’s personal care market, enabling consumers to access a wide range of products from both established and new brands. Moreover, men's skincare routines are becoming more sophisticated, with a greater emphasis on anti-aging, hydration, and overall skin health. Lastly, sustainability has become a significant trend, with more men’s grooming brands prioritizing eco-friendly packaging, cruelty-free formulations, and sustainable ingredient sourcing.
The men’s personal care market presents several opportunities for growth and innovation. Brands can tap into the increasing demand for natural and organic products, especially as men become more conscious of the ingredients in their grooming products. The rise of e-commerce presents an opportunity to reach a global audience, especially through subscription models that offer convenience and personalization. Additionally, the market for specialized grooming products for different skin and hair types is growing, offering brands a chance to innovate with tailored formulations. The expanding interest in wellness and self-care provides an opportunity for men’s grooming brands to align with broader health and wellness trends. Finally, creating products with multiple benefits, such as anti-aging skincare that also offers UV protection, can help cater to the increasingly busy lifestyles of modern men.
What is driving the growth of the men's personal care market?
The growing awareness of grooming and self-care among men, along with innovations in products and increasing demand for premium brands, is driving market growth.
What are the most popular men's grooming products?
Popular products include shaving razors, hair care items like shampoos and conditioners, skin care products like moisturizers, and deodorants.
Are men using skincare products more now than before?
Yes, men’s interest in skincare has significantly increased, with more men adopting routines focused on hydration, anti-aging, and overall skin health.
What are some key trends in the men’s grooming market?
Key trends include a shift towards natural ingredients, increasing focus on sustainability, and the rise of personalized grooming products.
Is there a growing demand for men's anti-aging products?
Yes, many men are incorporating anti-aging products into their skincare routines to maintain youthful skin and prevent signs of aging.
What role does e-commerce play in the men’s grooming industry?
E-commerce has become a major driver for the men’s grooming market, allowing consumers to easily access a wide variety of products from various brands.
Are subscription grooming kits popular for men?
Yes, subscription-based grooming kits that offer convenience and personalized options are growing in popularity among male consumers.
What impact has COVID-19 had on the men's personal care market?
The pandemic has increased demand for personal hygiene products and spurred greater interest in self-care routines among men.
What is the demand for men’s grooming products in emerging markets?
Emerging markets are seeing rapid growth in demand for men’s personal care products, driven by increased disposable income and a rising interest in grooming.
Are organic and natural grooming products popular among men?
Yes, men are increasingly opting for natural and organic grooming products due to growing awareness of the harmful effects of synthetic chemicals.
What type of men’s grooming products are popular in salons?
Salons typically offer premium hair care treatments, including specialized shampoos, conditioners, and professional shaving services.
How has social media affected the men’s grooming industry?
Social media has played a key role in shaping men’s grooming trends by promoting self-care routines and encouraging brand awareness.
Do men’s grooming brands cater to different skin types?
Yes, many men’s grooming brands offer products tailored for specific skin types, such as oily, dry, or sensitive skin.
Are electric razors more popular than traditional razors?
Yes, electric razors are growing in popularity due to their convenience and ability to provide a smooth, irritation-free shave.
What is the role of fragrance in men’s grooming products?
Fragrances are an essential part of men’s grooming products, with many men opting for colognes and deodorants that offer long-lasting scents.
What is the best-selling segment in men’s personal care products?
Shaving and hair care products are traditionally the best-selling segments, though skin care and personal cleanliness products are growing rapidly.
Are men’s grooming products more expensive than women’s?
Men’s grooming products can sometimes be more expensive due to the use of specialized formulations and premium branding.
Do men prefer multi-purpose grooming products?
Yes, men often prefer multi-purpose products that serve multiple functions, such as body wash that also acts as shampoo or deodorant with skincare benefits.
What is the future of the men’s grooming market?
The future looks bright, with continued growth driven by trends in personalization, natural ingredients, and increased consumer awareness of grooming.
Are shaving subscriptions a growing trend?
Yes, shaving subscription services are becoming increasingly popular, offering convenience, customization, and affordability.
How are companies addressing the sustainability concerns in men’s grooming?
Many companies are adopting eco-friendly packaging, cruelty-free formulations, and sourcing sustainable ingredients to appeal to eco-conscious consumers.