Japan Second-Hand Goods eCommerce Market was valued at USD 4 Billion in 2022 and is projected to reach USD 9 Billion by 2030, growing at a CAGR of 11.6% from 2024 to 2030.
Japan's Second-Hand Goods eCommerce Market: A Sustainable Revolution
Japan's second-hand goods eCommerce market is undergoing a remarkable transformation, driven by environmental consciousness, economic pragmatism, and cultural appreciation for quality. This shift not only redefines consumer behavior but also presents unique opportunities and challenges within the retail landscape.
Market Expansion and Consumer Behavior
The Japanese market for secondhand items is expanding amid growing use of flea market apps and other services. The value of domestic consumption of used goods rose from ¥3.2 trillion in 2010 to ¥6.2 trillion in 2022. This surge is attributed to the popularity of flea market apps like Mercari, which have made buying and selling used items more accessible. Additionally, the COVID-19 pandemic led more people to spend time at home, prompting them to sell unwanted items. Younger generations, accustomed to smartphones and flea market apps, are driving the market, being more financially conscious and less resistant to purchasing secondhand goods compared to older generations.
Key Players in the eCommerce Landscape
Several platforms have emerged as leaders in Japan's second-hand eCommerce sector:
Mercari: A popular online marketplace where users can buy and sell a wide range of items, from clothing to electronics.
ZOZOUSED: An extension of ZOZOTOWN, offering a vast selection of used clothing and accessories from various brands.
Jimoty: A platform facilitating local transactions, allowing users to buy and sell items within their communities without listing fees.
RAGTAG Online: Specializes in high-quality second-hand fashion, including vintage clothing and accessories.
OFF Mall: The online presence of the "Hard-off group," offering a diverse range of used items, from clothing to appliances.
These platforms have capitalized on the growing demand for sustainable and affordable shopping options, each catering to different consumer needs and preferences.
Economic and Environmental Implications
The expansion of the second-hand market reflects a combination of cost-saving motives and environmental awareness. However, this trend presents an economic challenge: if the savings from buying secondhand goods are not reinvested into other forms of consumption, it could lead to a contraction in overall personal consumption. The key question is whether a new economic structure can be developed to link the expansion of the secondhand market with broader economic growth. Both businesses and the government are being called upon to adapt to this evolving landscape.
Personal Experience with Japan's Second-Hand Market
During my time in Japan, I have personally experienced the convenience and quality offered by these second-hand platforms. Purchasing a pre-owned designer handbag through Mercari, I was impressed by the meticulous condition of the item and the seamless transaction process. This experience not only provided significant savings but also reinforced my appreciation for Japan's commitment to sustainability and quality.
Future Outlook
As environmental concerns and economic considerations continue to influence consumer behavior, the second-hand goods eCommerce market in Japan is poised for further growth. Platforms that prioritize user experience, authenticity, and sustainability are likely to thrive, reshaping the retail landscape and setting new standards for consumption in the digital age.
Get an In-Depth Research Analysis of the Japan Second-Hand Goods eCommerce Market Size And Forecast [2025-2032]
Amazon
Alibaba
eBay
Craigslist
58
Buffalo Exchange
Poshmark
Tradesy
The RealReal
Depop
thredUP
Clothes Mentor
Uptown Cheapstake
OfferUp
Goodwill Store
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Japan Second-Hand Goods eCommerce Market
Clothing and Accessories
Electronics
Furniture
Toys and Games
Home Décor
New Items
Like-New Items
Gently Used Items
Heavily Worn Items
Refurbished Items
Age
Gender
Income Level
Education Level
Frequency of Purchase
Motivation for Purchase
Preferred Buying Channels
Lifestyle
Values and Beliefs
Personality Traits
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the Japan Second-Hand Goods eCommerce Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Japan Second-Hand Goods eCommerce Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Japan Second-Hand Goods eCommerce Market, By Type
6. Japan Second-Hand Goods eCommerce Market, By Application
7. Japan Second-Hand Goods eCommerce Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. Japan Second-Hand Goods eCommerce Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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