Us Outdoor Advertising Production Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Outdoor Advertising Production Market was valued at USD 35.50 Billion in 2022 and is projected to reach USD 54.20 Billion by 2030, growing at a CAGR of 5.5% from 2024 to 2030.
The U.S. outdoor advertising production market is experiencing significant growth, driven by technological advancements and evolving consumer behaviors. In 2024, the market was valued at approximately $38.32 billion and is projected to expand at a compound annual growth rate (CAGR) of 8.1% from 2025 to 2030. This surge is largely attributed to the rising demand for innovative and visually engaging brand promotions in high-traffic locations.
One notable trend is the increasing adoption of digital out-of-home (DOOH) advertising. Traditional static billboards are being replaced or complemented by dynamic digital displays capable of real-time content updates. This shift enhances audience engagement and allows for more targeted advertising strategies. For instance, in early 2025, T-Mobile US announced plans to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million. This move aims to strengthen T-Mobile's advertising business by expanding into the DOOH market, which is projected to account for 42% of total out-of-home (OOH) revenue in 2025.
Despite the positive outlook, the industry faces challenges. The COVID-19 pandemic led to a sharp decline in consumer spending, directly impacting revenue streams for sectors like retail and entertainment. Consequently, companies in these industries reduced their advertising budgets, affecting the outdoor advertising market. However, as the economy recovers, there's an anticipated resurgence in advertising expenditures.
From personal experience, I've observed the transformative impact of digital billboards in urban areas. Their ability to display timely and relevant content not only captures attention but also enhances the overall consumer experience. This evolution in outdoor advertising reflects a broader trend towards digital integration and real-time audience engagement.
In summary, the U.S. outdoor advertising production market is poised for growth, fueled by digital innovation and strategic acquisitions. As businesses adapt to changing consumer behaviors and technological advancements, outdoor advertising remains a vital component of comprehensive marketing strategies.
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Clear Channel Outdoor
Intersection Media Holdings
Lamar Advertising
Outfront Media
JCDecaux
Ströer
Val Morgan
Focus Media
Phoenix Metropolis Media Technology
Hainan Whitehorse Media Advertising
Hua Yu Media
Bailing Times Media Group
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Outdoor Advertising Production Market
Billboards
Transit Advertising
Street Furniture
Digital Screens
Posters
Retail
Real Estate
Automotive
Food and Beverage
Entertainment
Telecommunications
Age
Gender
Income Level
Lifestyle Preferences
Purchase Behavior
Static Advertising
Digital Advertising
Augmented Reality (AR) Advertising
3D Billboards
Mobile Advertising
Short-Term Campaigns
Medium-Term Campaigns
Long-Term Campaigns
Event-Based Advertising
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Outdoor Advertising Production Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Outdoor Advertising Production Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Outdoor Advertising Production Market, By Type
6. Global Outdoor Advertising Production Market, By Application
7. Global Outdoor Advertising Production Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Outdoor Advertising Production Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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