The recent surveys of email marketing in the past has showed that $1 spent on email marketing can give you $38 in revenue on average. Email marketing allows you to keep in connect with your prospects for a much longer period of time as compared to other digital marketing channels. You build a sense of trust with your customers with regular interactions through emails. Email marketing is considered as the most effective method of digital marketing when compared to other digital marketing channels like social media, affiliate marketing and SEO.
Email marketing strategy has evolved over the time. Email automation is a new term in email marketing platforms where emails are sent to your subscribers automatically in a sequence in response to the triggered action by your subscriber. The most amazing thing about email automation is that you just need to set up the system once and after that you see the crazy ROI coming through your email campaigns.
Email automation saves your time, money and efforts that can be utilized for some better task. At marketing guide, we will try to provide you honest opinions and reviews of email automation softwares, products which will help you in deciding the right email marketing platform for your business.