A Guide to 301 & 302 Redirects

Codes 301 and 302 redirect from one URL to another. Website visitors do not care which redirect is used. This distinction is important for search engines.

301 Permanently moved - permanently redirected. This redirect tells the search engine that the page has moved to a new address and that the original page can be excluded from indexing.

302 Temporarily Transferred - Temporary transfer. This tells the search engine that the page has been temporarily moved and will be available again at the old address after some time. Search engines will re-index after a certain period of time.

The choice of type of fun depends on the task. If you need to save page addresses and post information about them in the future, we recommend that you use a 302 redirect.

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What are 301 and 302 redirects?

Redirects are a way to redirect users and search engines to different URLs. A 301 redirect indicates that a certain website page has been permanently moved to a new address and its URL should be considered invalid.

It's important to note that in this case about 90-99% of the referral weight goes to the new URL.

Therefore, 301 redirects (permanently moved) are the best method to keep all websites ranked in search engines when you transfer them to a new domain or change the content management system. The redirection can be done in different ways depending on the software used.

Main reason to add 301 redirect

Code 301 is an efficient and easy to implement version of web page redirection.

This is an easy way to save reviews to specific pages of the site. Why you should choose this type of forwarding:

Save content "cumulative user warning"

transferring the reference weight to a new page

Direct traffic from other addresses to desired addresses

with rebranding and domain changes to avoid losing customers

mobile side

Paste (with and without www, http and https)

Delete duplicate pages.

The fun can be described as a kind of magic wand. If an entire site or an individual page is moved, all the results of the work done will remain: domain name authority and search rankings. The main thing is to use redirects as intended.

301 redirects vs. canonical tags

It's important to remember that the rel="canonical" tag and the 301 redirect appear to perform the same function, but there are important differences between the two:

A 301 redirect takes the visitor to another page, which is not the case when using the rel="canonical" tag.

A 301 redirect indicates to search engines that the old page is out of date and should be replaced by a new one in their index, while the rel="canonical" flag indicates that both pages will exist but only one will be considered the parent page of the page. intended for indexing.