What Is Pay Per Click Advertising & How Does It Work?

Pay Per Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked by a user. It operates on platforms like search engines and social media. Advertisers bid for specific keywords relevant to their target audience. When users search those keywords, ads appear at the top of results or within social feeds. Advertisers are charged only when ads are clicked, driving traffic to their site. PPC offers instant visibility, targeted reach, and measurable results. It's cost-effective as you pay only for actual clicks. Effective campaign management ensures maximum ROI and successful conversions.