Types of Online Marketing

How do online marketing types differ?

Marketers and business owners must understand the many types of marketing available. The effectiveness of each type of marketing depends on specific knowledge and understanding. This article provides an overview of the different types of online marketing that you should be aware of.

1. Search Engine Optimization

SEO, the abbreviation for search engine optimization, involves two types of SEO. In the first place, there's on-page SEO, where you optimize each of your web-spaces, social media profiles, blogs, and so forth with the appropriate headings, navigation, and keywords. In comparison, off-page SEO focuses on the same factors, but away from pages you control. It is important to increase your website's exposure by doing things like guest blogging, forum commenting, and other things to obtain authoritative links.

2. Pay-Per-Click Marketing

For this purpose, we're including it here, even though it's an advertising concept. PPC is an advertising model that requires you to pay for each click that a prospective customer makes on your advertisement. Leads are brought to your sales or landing pages via the ad.

3. Email Marketing

Among all types of online marketing, email marketing is one of the most lucrative, and it is commonly performed using email marketing software such as those offered by AWeber.com and MailChimp.com. When it comes to email marketing, the software helps you comply with the law.

4. Social Media Marketing

Basically anything that promotes your product funnel through social media connections, likes, and members is social media marketing. Engaging with your audience is the key to social media marketing success.

5. Community and Relationship-Building Marketing

The internet now enables you to create whole communities of people online where you can build relationships with them and get closer. The importance of relationships in online marketing cannot be overstated.

6. Location Marketing

Using the right search terms and relevant content, you can market in a number of locations today, without even booking a flight. Online and offline, you can target your marketing to a specific location if your audience is centered there.

7. Affiliate Marketing

Using a fan-base to market for you is a great way to get a lot of exposure. You promote a product or service through affiliate marketing, and for each sale completed, they earn a percentage.

8. Content Marketing

Videos, blogs, white papers, articles, eBooks, eCourse, and email courses are considered forms of content marketing. In its broadest sense, content marketing encompasses everything that includes content.