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In this article, I will try and help you, as business owners and entrepreneurs, figure out what kind of company you should hire when you hire a digital marketing agency. The most common question we get is why do I need to hire a digital marketing company?
Is it going to make a difference in my business? So I'm going to go through the five core factors today that you need to consider as an entrepreneur. Why you should bring people on. The five biggest benefits our clients tell us, looking back, why they hired us, are these five reasons.
Free your time to do something else you are good at doing. A digital marketing firm is the best investment you can make for your business, especially as an entrepreneur, because every day you are making decisions on how to run it. You are responsible for the management of the business. You make decisions about your product or service. It drains your mental capacity, your energy, and your focus to make all of these different decisions every day. So a digital marketing agency that you are able to partner with will be able to take care of all of that for you, both in terms of digital marketing, planning and creative work.
Do it very well, drive your results, drive you more revenue, so you can focus on all the other areas that you do. You need to grow your business. You know, as an entrepreneur, I understand all the key decisions that you have to make every day. It takes up energy, they take up time, they take up resources. So when you're able to get a digital strategic partner to be able to have the right to grow your business alongside you and making sure that there's an alum. Then that's one of the biggest benefits of why you should be on a digital marketing firm.
Another major reason for me to join a digital marketing company is to reduce your costs overall. You're spending money on marketing right now. You spend money on sales, you spend money on marketing, and all of these things are essential to your business, but when it comes to strategy development, design, marketing, to all these areas, you're spending money on the wrong things.
When you partner with the right digital strategic firms, you're able to save yourself thousands. We've seen a typical example. We save about R400,000 on average for clients that work with us on R400,000 to you, it might be a lot of money. It might not be a lot of money, but at the same time, R400,000 that you save can be reallocated in different areas of your business. So that's the second main reason why.
It's important to partner with the right digital strategic marketing firm, because you want to be able to save overall costs in your business. You want to know the right areas to be spending money that actually delivers growth in your business.
The third core reasons is that one of the most common that I hear from clients is that we are their digital strategic partner and also a critical thinking. Because we're so ahead, whenever they have ideas for sales, marketing, operations, or regrowth of their businesses, we're the first to hear about it. Our experience in a variety of industries and companies allows these companies to bounce ideas off of us when they decide to work with us. They want to tell us this is our strategy and our growth plan for the next quarter.
What do you think about strategy number one, number two, and number three? Do you think that the right amount of budget that we put into? Do you think that this is the right amount of team members to assign it to this specific strategy? Do you think that this is the right goal or milestone that we should be aiming for in this specific? We want to make sure when they're bouncing things off of us, and we're related to marketing related to strategy or growth of their business, we're able to let them know if they're in alignment with the revenue goals. What's the right proven, right. To be able to grow their business, if nothing else.
One of the other big drivers for this is the questions that we ask them. You know, we are able to show them what they don't know, what they don't know. So the questions that they ask themselves two critical questions are things that they don't even know how to ask themselves. So we're almost a critical thinking partner to the companies that we work with.
It's really one of the things that they get the most insights from. Are you able to be asked certain questions? We've developed a 100 point, question criteria that we ask companies that really give us a deep dive in depth into the processes of the business, into the marketing, into the strategy that allows complete oversight of the growth of the business. So that's really one of the biggest benefits of having digital marketing firms.
The fourth main reason why you should bring on digital marketing firms is, if they're focused on revenue, and they're focused on results, you want to be able to have the rifle. That's going to drive you more revenue and be able to actually deliver results. I personally, as well as a CEO, make the decision to bring on designers, bring on not internal team members, but we outsource a lot of the stuff that we do in terms of creative, in terms of certain things that are outside of our scope of a core competency, things like YouTube videos, things.
Design creative things like SEO, all these other things that we don't do. In-house we find other firms outside as well, and I've been burned. Essentially. We burn out at least like calculated this year. Hundreds of thousands of dollars that we spent into marketing in one quarter. Failed to deliver the revenue and the results. Hence, when you're considering a farm, you should make sure both their revenue level and their results level speak for themselves. You won't get the results or satisfy the expectations you have in mind if you work with firms that don't deliver.
The fifth biggest benefit that you have with partnering with a firm and the right firm is basically that you're able to have a long-term strategic growth roadmap to show you how you get from A to Z. At the same time, you're also able to innovate, live and have your business stay competitive in the digital age right out. A lot of businesses are still focusing on traditional ways of marketing and advertising. But digital is a new way that you reach your consumers and your target audience. And so making sure that the right firm is there, they have experience if they have experience and they should in multiple different industries and multiple different audiences. It allows you to tap into their experience and then you tap into the failures, the mistakes that they've made, all the lessons that they've learned.
In helping you develop that whole strategic roadmap to get you from where you are today, to where you want to be. So that's one of the biggest benefits as well, to have that roadmap, that they can set that strategy for you, your digital strategy to grow your business. And if nothing else, at the same time, it's to help you innovate your business and stay competitive, or I leased out for us to position your competitor.
In your specific industry, because right now your competitors are also tapping the digital. So when all of these businesses in your space are using digital marketing, how do you stay committed? And how do you get ahead of them and really be the leader in your space, through the positioning that you're in.
Those are the top five reasons why you should consider bringing on a digital marketing partner, the right one and your business. Now those are the top five reasons why you should be looking for a digital marketing agency or firm that you want to partner with to really drive more revenue growth in your business.
If you're looking to take your business to the next level and you want to be able to find the right partner and you're in that consideration, contact us to discuss your business. Click here!. We will put together a very compelling digital strategic roadmap for your business.