Marketing Report Template Free Download

Paid advertising is one of the most important types of marketing used to increase traffic and conversions for brands. The examples of PPC channels include such platforms as Google Ads, Facebook Ads, and many others. Most likely, PPC experts operate multiple channels. So, it makes sense to have a report template that will accumulate performance data from all of these.

To start using the template, you need to complete a few simple steps that are described in the enclosed instructions. The process takes around two minutes. After that, the Google Ads report will automatically refresh according to the selected schedule.

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Want to keep a close eye on the performance of your LinkedIn Ads campaigns? Then try this LinkedIn Ads marketing report template by Coupler.io. It allows you to track your progress with a set of key metrics, look at campaign performance from a funnel perspective, and understand which campaigns generate the most leads.

This dashboard template allows you to track page rankings, click-through rate, the dynamics of impressions and clicks, and obtain many other valuable insights. The report gets data from the Google Seach Console with the help of the built-in Coupler.io connector.

Working with Mailchimp, ElasticEmail, or Moosend? Then you need an email marketing reporting template to ensure that your campaigns have a good open rate and that the number of subscribers is constantly increasing.

In this email marketing template, you can track Revenue, Impressions, Clicks, Conversions, Open rate, and number of Subscribers. You can use the template if you create a free account. However, you will have to manually add your data.

In this digital marketing reporting template, you can include data from Google Analytics, and tools for SEO, email, performance, and social media marketing. It contains metrics such as Bounce rate, Click through rate, and Goal competitions for your marketing analytics. Also, it includes an overview of your email campaigns, social media performance, and a PPC overview.

If you want to ensure your content is engaging for potential customers, you can use this content marketing reporting template from Rock Content. With this template, you can track various metrics, including Visitors, Leads, MQLs, SQLs, and Subscribers. Also, you can see which pieces of content are top performing.

With this template, you can see how many people are visiting your website, the channels and mediums they are coming in from, and how much time they spend on your website. Also, you can track metrics like New Sessions, Goal Completions, and Demographics of your ecommerce from Google Analytics.

Did you know that, on average, people spend two and a half hours on social media channels? With this social media marketing report template, you can find out how much time people are spending on your social channels and if your content is engaging enough.

A weekly report means that you get an overview of key metrics per week. A weekly marketing report can be for social media, SEO performance, ad campaign, etc. So, there is a weekly report on Search Ads 360 performance

The report template is highly interactive since it allows you to filter data by many parameters. You can also easily connect it to your Search Ads 360 account using the native Looker Studio connector.

One of the most important tasks for any marketer is to generate leads so that the sales team can close deals. To ensure you are on track with your leads, you need a detailed Hubspot lead generation reporting template like this one.

In our list, we introduced different examples of marketing templates. Some of them are built in Looker Studio, others are in Google Sheets, and so on. Therefore, the setup flows for each type will also be different.

Marketing reporting refers to the process of gathering, organizing, and interpreting marketing data and metrics with the purpose of enhancing the performance of your campaigns and strategies. Such reports are usually created by marketing agencies or the marketing team of a company.

Depending on the type of report you are preparing (email marketing report, digital marketing report, yearly report, etc.), your final analysis will include different information and metrics. For instance, on a content marketing report, you will include details about bounce rate and organic traffic from Google Search Console, while on a PPC report, you will focus on cost per click and cost per acquisition.

Creating marketing reports is an important part of marketing efforts that will help you have a complete overview and increase the performance of your campaigns. There are various things that you need to consider before creating a marketing report, including what tools and templates to use.

Also, when creating marketing reports, we recommend using an automation tool that will export your data on a schedule to ensure that the information and metrics are up to date. Automating your reporting will help you work with fresh and correct data while allowing you to focus on what matters instead of manually adding information from various platforms.

Lastly, using reporting templates makes it simpler for you to create assets that are easy to understand and share with stakeholders. Templates come with key metrics you need to keep track of, as well as good design and data visualization elements like graphs and pie charts.

In this case, though, the facts and data are most often related to the marketing efforts a company is undertaking. They differ from, say, financial reports, which will typically focus on metrics like sales, expenditures and revenue.

While both types should, of course, have both data and text, the difference is that in data-driven marketing reports, the numbers are the star. Conversely, with text-driven marketing reports, the purpose is analysis or recommendations.

Search engine optimization is one of the services most commonly offered by marketing agencies, teams and departments, so being able to chart things like organic traffic and engagement with charts like those in this report is crucial.

In addition to keeping tabs on how successful your company is in marketing itself on a weekly or monthly basis, the concept of marketing itself can be the subject of a marketing report, such as in this example, which shares a series of marketing statistics.

Marketing analytics reports can be in-depth, as the previous example, or they can be short and sweet, sharing a few key metrics but focusing largely on taking the reader through the information with well-placed analysis.

Marketing agency reports can also help your company establish its thought leadership in your space. Take a page from this template and forecast trends in your field or make a policy recommendation by creating a whitepaper.

The easiest way would be to choose the type of marketing reports you want to create, pick a template of that type and edit using the existing content! If you want to make your marketing report reflect your brand, you can add your brand colors and logos using Autobrand:

And even if they understood it intellectually, visualizing data can make information more memorable, and in the context of a fast-paced marketing department, making information sticky is critical.

Related: 20 Professional Report Cover Page Examples & Templates [100% Customizable]

A veteran of newsrooms and agencies, Jennifer Gaskin is a writer, editor and designer who is the only living person not to have strong feelings on the Oxford comma. She's an award-winning practitioner of journalism and information design who spent the better part of a decade as the creative director of a digital marketing shop. As a writer, Jennifer contributes to a variety of publications while working with clients as well as taking on her own projects.

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A good client report communicates data in an easy-to-read and easy-to-understand format. A great report takes it one step further and tells the story of that data over a particular time period in relation to a goal. Did we achieve the goal, or are we on track to achieve the goal? Why or why not?

Clients don't really care about metrics that much; the majority of them don't understand them or cling to the ones that don't influence their marketing objectives. Even if you deal with a great marketing manager, they need to get approval for the budget from someone who doesn't know the difference between bounce and exit rate.

How does a great marketing report differ from a good one? The most important element of a good report is approachability. It needs to reflect both the interest and knowledge level of your partners in a way that presents the information they want to see and not so much that it is overwhelming.

Choosing the right marketing KPIs that you want to follow in each type of marketing report can be a bit overwhelming, which is why a selection of monthly marketing report templates is a great place to start.

This template is going to include bits and pieces of marketing data from across your web analytics, SEO, social media, PPC, email, content marketing, and anything else you find crucial to have here.

Bring all the datasets from across Google Ads, Facebook Ads, DoubleClick Campaign Manager, Brightcove, and your other display advertising tools together into one campaign performance report so that you can optimize your strategy as a whole, instead of only seeing it on one platform at a time.

The advertising campaign marketing report template is another one that is best organized by platform so that you can compare marketing campaigns and pinpoint where your highest ROI is, and where might need some improvement. 2351a5e196