Promotion Company

Are you struggling to increase your brand visibility and maximise sales opportunities? Creating an unforgettable impact in today’s noisy advertising landscape can be tough. Interestingly, 88% of people remember the advertiser on a promotional product, highlighting the significant influence it carries.

Our comprehensive guide is here to take you through how hiring a promotion company can solve this issue by providing professional marketing strategies and seamless execution techniques for your campaigns.

Intrigued? You won't want to miss what comes next!

Key Takeaways

• Promotion companies in South Africa, such as JR Promotions, Isilumko Activate, Unlimited Promotions, and Tradeway Promotions, offer professional marketing strategies and seamless execution techniques for brand visibility and sales opportunities.

• Starting a promotions company requires planning and steps like creating marketing techniques, networking skills improvement, and specializing in certain areas.

• Services offered by promotion companies include brand activation, in - store activations, production & media launches, expos & exhibitions, nightlife brand ambassadors, and experiential brand ambassadors.

• Hiring a promotional company provides benefits like increased brand visibility, maximized sales opportunities, professional staff with expertise in executing campaigns seamlessly.

Top Promotional Companies in South Africa

JR Promotions, Isilumko Activate, Unlimited Promotions, and Tradeway Promotions are some of the top promotional companies in South Africa.

https://m.youtube.com/watch?v=168iSqnwWfk

JR Promotions

JR Promotions is a top-rated firm in South Africa. Jenna Brown set it up in 2006. They are good at helping brands look better and sell more. They put on special events in stores. They also use Brand Ambassadors to make people more aware of the brands they help.

These Ambassadors tell everyone about these brands, making sure the message gets out there! JR Promotions makes use of direct marketing strategies that hit their target right on the mark!

Isilumko Activate

Isilumko Activate is a big name in South Africa. This agency won many awards for its work. They are very good at brand activation, training, and booking all over the country. Isilumko Activate belongs to the top group of promotional companies in South Africa.

The Isilumko Learn group has this company under its wing. They offer skills development services. The boss of Isilumko Activate is Bianca Brink. She leads with skill and wisdom to keep the company winning awards.

Unlimited Promotions

Unlimited Promotions is a big name in South Africa. Their home base is Cape Town. They help brands reach people through their well-trained brand ambassadors. These experts give top-level feedback and have good promotion skills.

Plus, they share reports after the campaign and report on return on investment (ROI). This makes them one of the top 10 promotional companies in our country!

Tradeway Promotions

Tradeway Promotions is a big name in South Africa. Since 2005, they have been a top Below-the-Line agency. The company provides all kinds of services. They think of cool ideas and put them into action.

They cover most big cities in South Africa. More than 6,000 brand ambassadors work with Tradeway on their campaigns. This company also helps the young people get part-time jobs with their marketing tasks.

How to Start a Promotions Company

Starting a promotions company needs good planning. Here are some important steps to follow:

1. First, make a plan for your company.

2. Impress people and firms with good work.

3. Learn how to create marketing techniques for promo campaigns.

4. Understand the need for strategic marketing.

5. Improve your networking skills.

6. Get knowledge of the industry.

7. Pick an area to specialize in like organizing events or distributing fliers.

8. Choose the services you will offer - like ad materials or event planning.

9. Use free and low - cost ways to promote your business both online and offline.

https://www.youtube.com/watch?v=eFyCdsCwliw

Services Offered by Promotional Companies

Promotional companies offer a range of services including brand activation, in-store activations, production and media launches, expos and exhibitions, nightlife brand ambassadors, and experiential brand ambassadors.

https://www.youtube.com/watch?v=Xc0rcae7Q3o

Brand activation

Brand activation is a key service offered by promo firms. It's a type of marketing event that makes the target audience know more about a brand and helps to form lasting ties. The aim is not just to show off products but also to build true bonds with customers.

Word-of-mouth marketing, moment marketing, and demand generation tactics are all used in this process. This method assists brands in creating strong links with their target audience for the long haul.

In-store activations

In-store activations play a big part in boosting sales. They make shopping fun and unforgettable. Promotional companies use this tool to draw people closer to brands. They set up special displays and vibrant shelves.

These grab the attention of shoppers right away. The goal is to link cool images with the products on sale. This creates a deep bond between the customer and the brand. It also helps build brand loyalty over time by offering unique experiences that people can relate to personally.

Production & media launches

Promotional companies offer services related to production and media launches. They help businesses market and promote their products or services through various channels such as advertising agencies, branding services, marketing campaigns, public relations, event planning, social media marketing, and more.

These companies specialize in creating creative content for product launch strategies and conducting market research to understand customer engagement. With their expertise in production and media launches, promotional companies ensure seamless execution of marketing campaigns to increase brand visibility and reach new audiences effectively.

Expos & exhibitions

Expos and exhibitions are important marketing events where businesses have the opportunity to showcase their products and services. These events, which can take place in convention centers or other dedicated venues, serve as platforms for businesses to promote their brand and connect with potential customers.

Participating in expos and exhibitions allows businesses to reach a wide audience of industry professionals and consumers who are specifically interested in the products or services being showcased.

It also provides networking opportunities, allowing businesses to expand their contacts and potentially form new partnerships. In addition, these events offer a chance for businesses to launch new products or services, generating buzz and excitement among attendees.

Nightlife brand ambassadors

Nightlife brand ambassadors are an essential component of promotional companies. They have the unique ability to authentically represent a brand and seamlessly blend into the nightlife scene.

Their main responsibility is promoting an organization's products or services and representing the brand positively in various settings. These ambassadors play a crucial role in enhancing brand awareness, improving sales, and increasing recognition for promotional companies.

They create social media posts and marketing materials to help advertise the products and services they represent, bringing a human dimension to the company and allowing consumers to see the human side behind the products or services.

Experiential brand ambassadors

Experiential brand ambassadors play a key role in promoting companies and creating positive publicity for organizations. They are responsible for creating social media posts and marketing materials to showcase the brands they represent.

These brand ambassadors actively promote the company through their personal social media accounts, reaching a wider audience and generating buzz around the brand. In addition to their promotional responsibilities, experiential brand ambassadors may also take on roles as event planners or brand managers, ensuring that the company's marketing campaigns are executed seamlessly.

It is worth noting that salaries for brand ambassador positions can vary depending on the specific role and company.

Benefits of Hiring a Promotional Company

Hiring a promotional company offers increased brand visibility, maximized sales opportunities, professional and experienced staff, seamless execution of marketing campaigns, and national coverage.

Increased brand visibility

Increased brand visibility is essential for promoting a company and its products. When a brand is more visible, it becomes easier for customers to recognize and remember it. This can lead to improved brand recognition and an enhanced brand image.

By increasing brand visibility, companies can reach a wider audience and attract more potential customers. With greater brand awareness, businesses have a better chance of standing out from competitors and maximizing their sales opportunities.

Moreover, increased brand visibility can help convert qualified leads into long-term loyal customers who are more likely to recommend the brand to others.

Maximizing sales opportunities

Promotional companies play a crucial role in maximizing sales opportunities for businesses. By implementing effective marketing promotions and sales campaigns, they can help boost sales and increase customer retention.

Through brand activation, in-store activations, and other strategies, promotional companies can create buzz around a product or service, attracting new customers and encouraging repeat purchases from existing ones.

They also work closely with retailers and wholesalers to implement intermediary partnerships and provide incentives that drive sales growth. With their professional staff and seamless execution of marketing campaigns, promotional companies ensure that businesses have the best chance of increasing market share and achieving their sales goals.

Professional and experienced staff

Promotional companies are known for their professional and experienced staff. These experts have the knowledge and skills to effectively execute marketing campaigns. They understand how to increase brand visibility and maximize sales opportunities.

With their expertise, they ensure seamless execution of campaigns, providing a high level of service to clients. Additionally, these staff members offer national coverage, allowing businesses to reach broader audiences.

By hiring a promotional company with professional and experienced staff, companies can benefit from their expertise and achieve successful marketing outcomes without the need for extensive onboarding or additional in-house hires.

Seamless execution of marketing campaigns

Promotional companies play a crucial role in ensuring the seamless execution of marketing campaigns. They have the expertise and resources to plan, coordinate, and manage all aspects of a campaign effectively.

From market research and strategy development to advertising and brand activation, promotional companies handle it all. With their professional and experienced staff, they ensure that every element of the campaign is carefully executed, maximizing its impact on brand visibility and sales opportunities.

Moreover, these companies offer national coverage, allowing businesses to reach their target audience across different regions. By hiring a promotional company, businesses can focus on other important aspects while leaving the execution of their marketing campaigns in capable hands.

National coverage

Hiring a promotional company is an effective way for businesses to achieve national coverage. These companies provide opportunities for businesses to associate themselves with events or activities that have a wide reach, allowing them to gain exposure on a national level.

By utilizing marketing strategies, such as event sponsorships and integrated marketing campaigns, promotional companies help businesses increase their brand visibility and awareness across the country.

They also employ public relations tactics to promote businesses through earned media coverage, further contributing to their national presence. With professional expertise and nationwide connections, these companies can ensure that a business's message reaches a larger audience and has a greater impact in terms of brand awareness at a national level.

Conclusion

In conclusion, a promotion company can play a crucial role in boosting brand visibility and maximizing sales opportunities. With their professional staff and expertise, they ensure seamless execution of marketing campaigns.

Hiring a promotional company offers national coverage and helps businesses effectively promote their brands. So, if you want to take your marketing efforts to the next level, consider partnering with a trusted promotion company today.

FAQs

1. What is a promotion company?

A promotion company is a business that helps promote products, services, or events through various marketing strategies and advertising campaigns.

2. How can a promotion company help my business?

A promotion company can help your business by creating effective marketing campaigns, reaching your target audience, increasing brand awareness, and driving more traffic or sales to your products or services.

3. How much does it cost to hire a promotion company?

The cost of hiring a promotion company varies depending on the scope of work required for your specific project or campaign. It's best to discuss pricing options with different companies to find one that fits your budget.

4. What services do promotion companies offer?

Promotion companies offer various services including market research, advertising strategy development, social media management, content creation, event planning and execution, public relations, and more.

5. Do I need to hire a promotion company if I already have an in-house marketing team?

It depends on the needs and goals of your business. Hiring a promotion company can provide fresh perspectives and expertise in specific areas of marketing that may be lacking within an in-house team.

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Images Prompts (MidJourney):

Promotion Company

/imagine prompt: A bustling city street filled with vibrant billboards and neon lights, showcasing a promotional event for a new movie. The street is crowded with people, some eagerly taking pictures, while others are engrossed in the movie trailers playing on large screens. The atmosphere is energetic and anticipatory, with the sounds of chatter and laughter filling the air. Cityscape Photography, taken with a wide-angle lens (24mm), capturing the dynamic movement and vibrant colors of the scene, --q 1 --ar 16:9 --v 5.2

/imagine prompt: A sleek and modern office space adorned with eye-catching promotional materials. The walls are covered with posters and banners featuring bold typography and captivating visuals. The environment exudes professionalism and creativity, with employees engaged in brainstorming sessions and discussions. The mood is focused and driven, with an undercurrent of excitement for the upcoming promotion. Photography, using a macro lens (100mm), to capture the intricate details of the promotional materials, --q 1 --ar 16:9 --v 5.2

/imagine prompt: A vibrant music festival scene, filled with enthusiastic attendees. The stage is adorned with large screens displaying the logo of a promotion company, as well as colorful lighting effects. The environment is lively and energetic, with people dancing and enjoying the music. The atmosphere is electric, with the sounds of cheering and music reverberating throughout the venue. Concert Photography, using a telephoto lens (200mm), to capture the energy and excitement of the crowd, --q 1 --ar 16:9 --v 5.2

Top Promotional Companies in South Africa

/imagine prompt: A dynamic promotional poster featuring the top promotional companies in South Africa. The poster showcases a vibrant cityscape as the background, with towering skyscrapers and bustling streets. In the foreground, a group of people representing different promotional companies stand confidently, wearing professional attire and holding promotional materials. The scene exudes energy and excitement, with colorful lights illuminating the city at night. The style for this image is cityscape photography, captured with a wide-angle lens (e.g. Canon EF 16-35mm) to capture the grandeur of the cityscape. --q 1 --ar 16:9 --v 5.2

/imagine prompt: A sleek magazine advertisement displaying the top promotional companies in South Africa. The ad features a close-up shot of a professional model holding a product, with the promotional companies' logos displayed prominently in the background. The model's confident expression and the product's high-quality design convey trust and reliability. The environment is a modern studio with professional lighting, creating a polished and sophisticated atmosphere. The style for this image is portrait photography, shot with a medium telephoto lens (e.g. Nikon AF-S 85mm f/1.8) to capture the model's details and create a shallow depth of field. --q 1 --ar 16:9 --v 5.2

JR Promotions

/imagine prompt: A dynamic and energetic promotional event for JR Promotions, showcasing one of the top promotional companies in South Africa. The scene is filled with vibrant colors, confetti, and spotlights, capturing the excitement and buzz of the event. The promotion company's logo is prominently displayed on a large stage, surrounded by enthusiastic crowds and performers. The environment is a bustling outdoor venue with food stalls, interactive booths, and lively music. The atmosphere is electric, with people dancing, cheering, and enjoying the immersive experience. The style is event photography, captured with a high-quality DSLR camera equipped with a wide-angle lens to capture the entire scene, --q 1 --ar 16:9 --v 5.2

/imagine prompt: A sleek and sophisticated promotional campaign for JR Promotions, featuring one of the top promotional companies in South Africa. The image showcases a modern and minimalist setting, with clean lines, minimalist decor, and high-end branding. The promotion company's logo is elegantly displayed on a large LED screen, surrounded by sleek furniture and sophisticated lighting. The environment exudes professionalism and innovation, with professionals engaging in networking and discussions. The atmosphere is focused and business-oriented, with a sense of ambition and success. The style is corporate photography, captured with a professional full-frame camera and a prime lens to achieve sharpness and clarity, --q 1 --ar 16:9 --v 5.2

Isilumko Activate

/imagine prompt: Isilumko Activate logo displayed boldly on a billboard in the heart of Johannesburg, surrounded by vibrant city lights and bustling streets, capturing the energy and excitement of urban life, Nighttime Cityscape Photography, shot with a wide-angle lens to capture the sprawling cityscape, --q 1 --ar 16:9 --v 5.2

/imagine prompt: Isilumko Activate's promotional team engaging with a diverse group of people at a lively event in Cape Town, with Table Mountain in the background, showcasing the company's dedication to connecting with the local community, Candid Portrait Photography, captured with a telephoto lens to focus on the genuine interactions and emotions of the participants, --q 1 --ar 16:9 --v 5.2

Unlimited Promotions

/imagine prompt: A dynamic promotional event showcasing the top promotional companies in South Africa, with a bustling crowd of people interacting with various promotional displays and activities, vibrant colors, energetic atmosphere, capturing the excitement and engagement of the attendees, Photography, documentary style, shot with a wide-angle lens to capture the expansive scene and the diverse range of promotional materials, --q 1 --ar 16:9 --v 5.2

/imagine prompt: An elegant promotional campaign for the top promotional companies in South Africa, featuring a sleek and modern exhibition space adorned with eye-catching branding and promotional materials, minimalistic design with clean lines and sophisticated color palette, creating a sense of professionalism and exclusivity, Photography, architectural style, shot with a tilt-shift lens to accentuate the clean lines and depth of the space, --q 1 --ar 16:9 --v 5.2

Tradeway Promotions

/imagine prompt: A dynamic and energetic scene showcasing Tradeway Promotions, one of the top promotional companies in South Africa. The image features a bustling event filled with people, vibrant and colorful promotional booths, and engaging activities. The environment is a lively outdoor venue with a clear blue sky, palm trees, and a festive atmosphere. The mood is upbeat, with a sense of excitement and anticipation. The image style is Landscape Photography, captured with a wide-angle lens (e.g. 24mm) to capture the expansive event space and the energetic crowd. --q 1 --ar 16:9 --v 5.2

/imagine prompt: A close-up shot highlighting the professionalism and attention to detail of Tradeway Promotions, one of the top promotional companies in South Africa. The image focuses on a well-designed promotional booth with sleek branding, engaging displays, and interactive technology. The environment is a modern convention center with clean lines and a sophisticated ambiance. The mood is professional and polished, with a sense of innovation and creativity. The image style is Architectural Photography, captured with a tilt-shift lens to emphasize the booth's intricate details and unique design. --q 1 --ar 16:9 --v 5.2

How to Start a Promotions Company

/imagine prompt: A dynamic and energetic promotional event for a music festival, with a crowded outdoor concert venue, colorful lights illuminating the stage, enthusiastic fans dancing and cheering, capturing the vibrant atmosphere and excitement, Concert Photography, shot with a wide-angle lens (24mm), f/2.8 aperture, --q 1 --ar 16:9 --v 5.2

/imagine prompt: A sleek and professional promotional photo shoot for a luxury brand, featuring a sophisticated model wearing elegant attire, posed against a minimalist backdrop, showcasing the brand's high-end products, creating an air of exclusivity and refinement, Fashion Photography, shot with a medium telephoto lens (85mm), f/1.8 aperture, --q 1 --ar 16:9 --v 5.2

Services Offered by Promotional Companies

/imagine prompt: A professional promotional event showcasing the services offered by a promotional company. The scene is set in a modern, sleek conference room with floor-to-ceiling windows, offering a panoramic view of a bustling city skyline. The room is filled with people dressed in business attire, engaged in conversations and networking. The promotional company's logo is prominently displayed on a large LED screen, while sleek, interactive displays showcase their various services. The atmosphere is energetic and vibrant, with a sense of anticipation and excitement in the air. Landscape Photography, captured with a wide-angle lens (24mm), --q 1 --ar 16:9 --v 5.2

/imagine prompt: A promotional event held in an open-air venue to highlight the range of services offered by a promotional company. The setting is a lush, green park with vibrant flowers and tall, swaying trees. The event features various interactive booths, each showcasing a different service offered by the company. Attendees are seen enthusiastically participating in activities, trying out products, and engaging with the company representatives. The atmosphere is lively and joyful, with the sounds of laughter and music filling the air. Nature Photography, captured with a telephoto lens (200mm), --q 1 --ar 16:9 --v 5.2

Brand activation

/imagine prompt: A dynamic and vibrant brand activation event showcasing the various services offered by promotional companies associated with the topic of "Promotion Company". The scene is set in a spacious convention center, filled with colorful booths and displays. The atmosphere is buzzing with excitement as attendees interact with engaging promotional activities such as interactive games, product demonstrations, and personalized giveaways. The environment is adorned with eye-catching banners and signage representing different promotional companies. The mood is upbeat and energetic, with a sense of camaraderie and collaboration among the participants. The style for this image is landscape photography, capturing the entire event from a high vantage point. Using a wide-angle lens (e.g. 24mm) and shooting at a low angle, the image will capture the grandeur of the event and the multitude of activities taking place. --q 1 --ar 16:9 --v 5.2

/imagine prompt: An immersive and experiential brand activation related to the services offered by promotional companies associated with the topic of "Promotion Company". The scene is set in a trendy and modern pop-up space, decorated with sleek and minimalist designs. The environment exudes sophistication and innovation, with interactive installations and cutting-edge technology on display. The atmosphere is curated to create a sense of exclusivity and luxury, with soft lighting and ambient music playing in the background. The mood is refined and refined, with attendees engaging in intimate conversations and enjoying personalized experiences. The style for this image is portrait photography, focusing on a group of elegantly dressed individuals interacting with the brand activation. Using a medium telephoto lens (e.g. 85mm), the image will capture the details and expressions of the attendees, highlighting the high-end nature of the event. --q 1 --ar 16:9 --v 5.2

In-store activations

/imagine prompt: A vibrant in-store activation showcasing the various services offered by a promotional company associated with the topic of technology. The scene features a modern and sleek store setting with bright lights and interactive displays. In the foreground, a friendly and knowledgeable staff member is assisting a customer with a virtual reality headset, demonstrating the immersive experience provided by the company. Surrounding them, there are different stations highlighting the promotional company's expertise in event planning, social media marketing, and branding. The atmosphere is energetic and dynamic, with customers engaged and excited about the services offered. The style for this image is landscape photography, captured with a wide-angle lens to capture the entire store and its bustling activity. --q 1 --ar 16:9 --v 5.2

/imagine prompt: An enticing in-store activation dedicated to showcasing the services offered by a promotional company associated with the topic of fashion. The scene takes place in a high-end boutique, with elegant decor and stylish clothing displays. In the center, a professional model is posing in a fashionable outfit, showcasing the company's expertise in talent management and influencer collaborations. Surrounding the model, there are interactive screens displaying the company's portfolio of successful campaigns and collaborations. The environment is filled with a sense of sophistication and glamour, reflecting the promotional company's ability to elevate brands in the fashion industry. The style for this image is portrait photography, captured with a medium telephoto lens to emphasize the model's beauty and the intricate details of the clothing. --q 1 --ar 9:16 --v 5.2

Production & media launches

/imagine prompt: A dynamic and engaging image showcasing the various services offered by promotional companies associated with the topic of production and media launches. The image features a group of professionals in a modern office setting, brainstorming ideas and collaborating on projects. The environment is filled with state-of-the-art technology and vibrant colors, reflecting the innovative nature of the services provided. The atmosphere is buzzing with creativity and energy, as the team works together to bring clients' visions to life. The style of the image is portrait photography, capturing the expressions and interactions of the team members. Shot with a wide-angle lens, the image provides a comprehensive view of the office space and the people in it, highlighting their expertise and dedication. --q 1 --ar 16:9 --v 5.2

/imagine prompt: A captivating and professional image showcasing the wide range of services offered by promotional companies associated with the topic of production and media launches. The scene is set in a high-end event venue, with a grand stage and elegant decor. The environment exudes sophistication and glamour, creating an atmosphere of excitement and anticipation. The image focuses on a group of professionals delivering a captivating presentation to an attentive audience. The style of the image is landscape photography, capturing the grandeur of the venue and the interaction between the presenters and the audience. Shot with a telephoto lens, the image creates a sense of intimacy, allowing viewers to feel like they are part of the event. The lighting is carefully orchestrated to highlight the key elements of the scene, creating a visually stunning composition. --q 1 --ar 16:9 --v 5.2

Expos & exhibitions

/imagine prompt: A captivating expos & exhibitions related to the services offered by promotional companies associated with the topic of promotion company. The scene depicts a large convention hall filled with various booths showcasing innovative promotional products and services. The booths are adorned with vibrant banners and eye-catching displays, drawing the attention of attendees. The atmosphere is buzzing with excitement and anticipation as people interact with the exhibitors, exchanging business cards and engaging in meaningful conversations. The lighting is bright and well-balanced, highlighting the products and creating a professional ambiance. The scene is captured using a wide-angle lens to capture the grandeur of the event, with a focal length of 24mm. The camera settings are optimized for low-light conditions, ensuring sharpness and clarity in every detail. The final image will be a horizontal photograph, capturing the energy and vibrancy of the expos & exhibitions. --q 1 --ar 16:9 --v 5.2

/imagine prompt: An immersive expos & exhibitions related to the services offered by promotional companies associated with the topic of promotion company. The setting is a modern convention center with sleek architecture and spacious halls. The exhibition area is divided into different sections, each representing a specific aspect of promotional services. The booths are designed with elegance and creativity, incorporating interactive displays, multimedia presentations, and live demonstrations. The environment is filled with a mix of natural and artificial lighting, creating a dynamic and visually appealing atmosphere. The attendees are seen exploring the exhibits with curiosity and enthusiasm, engaging in conversations with the experts. The image will be captured using a telephoto lens with a focal length of 85mm, allowing for a narrow depth of field and emphasizing the details of the booths. The final image will be a horizontal photograph, showcasing the sophistication and professionalism of the expos & exhibitions. --q 1 --ar 16:9 --v 5.2

Nightlife brand ambassadors

/imagine prompt: A vibrant nightlife scene featuring brand ambassadors promoting various services offered by promotional companies. The ambassadors are dressed in trendy outfits, engaging with the crowd and showcasing the services in a lively and energetic manner. The environment is a bustling urban street at night, filled with colorful lights, neon signs, and bustling crowds. The atmosphere is electric, with the sound of music and laughter filling the air. The style is portrait photography, capturing the ambassadors' expressions and interactions with the audience. Shot with a 50mm prime lens, the image will have a shallow depth of field, focusing on the ambassadors while the background slightly blurs, creating a dynamic and captivating image. --q 1 --ar 16:9 --v 5.2

/imagine prompt: An upscale event showcasing brand ambassadors representing promotional companies and the services they offer. The scene is set in an elegant venue, decorated with sleek and modern designs. The ambassadors are dressed in sophisticated attire, mingling with guests and providing personalized information about the various services. The environment exudes luxury, with dimmed lighting, stylish furniture, and tasteful decorations. The atmosphere is refined and exclusive, reflecting the high-end nature of the services. The style is landscape photography, capturing the grandeur of the venue and the ambassadors in their element. Shot with a wide-angle lens, the image will encompass the entire scene, highlighting the details of the venue and the ambassadors' interactions. --q 1 --ar 16:9 --v 5.2

Experiential brand ambassadors

/imagine prompt: Experiential brand ambassadors engaging with customers at a lively outdoor event, showcasing the various services offered by promotional companies associated with the topic of "Promotion Company". The ambassadors are dressed in vibrant and eye-catching attire, interacting with customers through interactive displays and demonstrations. The environment is filled with colorful banners and branding materials, creating an energetic and dynamic atmosphere. The scene captures the excitement and enthusiasm of both the brand ambassadors and the customers. Photography, portrait style, using a wide-angle lens (24mm), --q 1 --ar 16:9 --v 5.2

/imagine prompt: Experiential brand ambassadors creating an immersive experience for customers inside a modern and sleek promotional company showroom. The ambassadors are positioned strategically amidst the services offered, such as promotional products, event planning, and digital marketing. The showroom is brightly lit, with clean lines and minimalist design, reflecting the professionalism and innovation of the company. The atmosphere is sophisticated and inviting, with a focus on showcasing the cutting-edge solutions provided by the company. Photography, interior design style, using a prime lens (50mm), --q 1 --ar 16:9 --v 5.2

Benefits of Hiring a Promotional Company

/imagine prompt: A dynamic promotional event with a crowd of people eagerly engaging with various products and services offered by the Promotion Company, vibrant colors and energetic atmosphere, showcasing the company's expertise in creating memorable brand experiences, Event Photography, shot with a wide-angle lens to capture the scale and excitement of the event, --q 1 --ar 16:9 --v 5.2

/imagine prompt: A professional promotional photoshoot featuring a group of models elegantly presenting the products and services of the Promotion Company, sophisticated styling and set design, creating a luxurious and aspirational ambiance, Fashion Photography, shot with a prime lens to capture the intricate details and showcase the company's attention to quality, --q 1 --ar 16:9 --v 5.2

Increased brand visibility

/imagine prompt: A dynamic promotional event with a crowd of people gathered around a branded booth, engaging with promotional staff, colorful banners and signage displaying the benefits of hiring a promotional company, bustling urban environment with skyscrapers in the background, capturing the excitement and energy of the event, Event Photography, using a wide-angle lens to capture the entire scene, --q 1 --ar 16:9 --v 5.2

/imagine prompt: An eye-catching promotional billboard placed strategically in a busy city street, showcasing the benefits of hiring a promotional company, vibrant colors and bold typography grabbing the attention of passersby, a diverse group of people in the background, conveying the impact and reach of promotional campaigns, Street Photography, using a telephoto lens to focus on the billboard and create a shallow depth of field, --q 1 --ar 16:9 --v 5.2

Maximizing sales opportunities

/imagine prompt: A professional corporate event with a promotional company showcasing the 5 benefits of hiring them, featuring a large exhibition hall filled with colorful booths, interactive displays, and enthusiastic staff engaging with attendees, capturing the excitement and energy of the event, Landscape Photography, using a wide-angle lens (e.g., 24mm) to capture the expansive space and vibrant atmosphere, --q 1 --ar 16:9 --v 5.2

/imagine prompt: A high-end promotional company workshop, highlighting the 5 key benefits of hiring them, set in a sleek and modern office space with glass walls, minimalistic furniture, and state-of-the-art technology, creating a professional and sophisticated ambiance, Cityscape Photography, using a prime lens (e.g., 50mm) to focus on the details and create a shallow depth of field, --q 1 --ar 16:9 --v 5.2

Professional and experienced staff

/imagine prompt: A group of professional and experienced staff members standing in a modern office space, surrounded by sleek and high-tech equipment. The staff members are dressed in professional attire, exuding confidence and expertise. The environment is well-lit with natural light streaming in through large windows, creating a bright and inviting atmosphere. The scene captures the collaborative and productive nature of the staff as they engage in meaningful discussions and brainstorming sessions. The image will be captured using a wide-angle lens, allowing for a comprehensive view of the office space and emphasizing the professionalism and efficiency of the staff. Photography, portrait style, shot with a full-frame DSLR camera and a 24-70mm lens, --q 1 --ar 16:9 --v 5.2

/imagine prompt: A promotional event taking place in a vibrant and bustling convention center, filled with a diverse crowd of attendees. The professional and experienced staff members of the promotional company are actively engaging with potential clients and customers, showcasing their expertise and services. The environment is filled with colorful promotional displays and booths, creating a lively and energetic atmosphere. The image captures the dynamic interactions between the staff members and the attendees, portraying the effectiveness and impact of hiring a promotional company. The image will be captured using a telephoto lens, allowing for close-up shots of the staff members interacting with clients. Photography, event coverage style, shot with a full-frame mirrorless camera and a 70-200mm lens, --q 1 --ar 16:9 --v 5.2

Seamless execution of marketing campaigns

/imagine prompt: A visually striking image depicting the seamless execution of marketing campaigns related to the benefits of hiring a promotional company. The image showcases a professional office setting with a team of experts brainstorming ideas and designing promotional materials, surrounded by vibrant and colorful visuals. The environment is filled with energy and creativity, with various screens displaying captivating content. The atmosphere is dynamic and collaborative, with team members engaged in discussions and sharing their expertise. The style of the image is portrait photography, captured with a high-quality DSLR camera using a 50mm prime lens, allowing for sharp and detailed focus on the individuals and their workstations. --q 1 --ar 16:9 --v 5.2

/imagine prompt: A visually captivating image illustrating the seamless execution of marketing campaigns related to the benefits of hiring a promotional company. The scene is set in an outdoor location, with a bustling cityscape in the background, reflecting the urban and modern nature of the marketing industry. The environment is filled with strategically placed billboards, digital displays, and interactive installations, showcasing the promotional content in an engaging and eye-catching manner. The atmosphere is vibrant and energetic, with people passing by and interacting with the advertisements. The image is captured in landscape photography style, using a wide-angle lens to encompass the entire scene and emphasize the scale and impact of the marketing campaigns. --q 1 --ar 16:9 --v 5.2

National coverage

/imagine prompt: A professional-looking office setting with a team of promotional experts brainstorming ideas, discussing strategies, and creating engaging content for a national promotional campaign. The office is filled with modern furniture, whiteboards covered in colorful charts and diagrams, and state-of-the-art technology. The atmosphere is energized and collaborative, with team members passionately expressing their ideas. The environment exudes creativity and professionalism, reflecting the expertise of the promotional company. Landscape Photography, shot with a wide-angle lens (24mm), capturing the entire office space and the team in action, --q 1 --ar 16:9 --v 5.2

/imagine prompt: A vibrant outdoor setting with a large promotional event taking place in a bustling city square. The square is filled with people of all ages, enjoying interactive displays, live performances, and product demonstrations organized by the promotional company. Colorful banners and digital screens are strategically placed, showcasing the benefits of hiring a promotional company. The atmosphere is lively and exciting, with laughter, music, and the sound of conversations filling the air. Cityscape Photography, shot with a telephoto lens (70-200mm), focusing on the crowd and the promotional activities, --q 1 --ar 16:9 --v 5.2

Factual Data (Not all will be added to articles depending on the article's outline):

General Facts

1. 90% of people who receive a promotional product can recall the name of the brand.

2. 89% of consumers can recall the brand on a promotional product.

3. 8 in 10 consumers own between one and 10 promotional products.

4. 53% of people who own promotional products use them at least once a week.

5. 6 in 10 consumers keep promotional products for up to two years.

6. The promotional products industry is worth over $24 billion globally.

7. Promotional products have been around for over 100 years.

8. Promotional products are considered the #1 most effective form of advertising.

9. 88% of people remember the advertiser on a promotional product.

10. The promotional products industry is influenced by trends and market size.

Source URLs

https://www.qualitylogoproducts.com/blog/50-stats-promotional-products/

https://stitchtomylue.com/25-amazing-facts-about-promotional-products/

https://insights.fluidbranding.com/blog/news/12-must-know-facts-about-the-power-of-promotional-products

https://www.sageworld.com/blog/index.php/2015/04/30/25-insane-but-true-facts-about-promotional-products/

https://www.graphiccreations.com/04/facts-about-promotional-products/

https://www.perfectimprints.com/blog/5-fun-facts-about-promotional-products/

https://www.everythingbranded.co.uk/blog/fun-facts-about-promotional-products

Facts about -JR Promotions, Top Promotional Companies in South Africa

1. JR Promotions was founded in South Africa by Jenna Brown in 2006.

2. The company specializes in representing brands and helping them increase sales and brand image.

3. They offer in-store promotions and have a Brand Ambassador program to enhance brand awareness.

4. Brand Ambassadors act as tastemakers and spread the brand's message through word-of-mouth.

5. JR Promotions is a below-the-line marketing agency focused on direct and targeted marketing strategies.

Source URLs

https://jrpromotions.co.za/

https://jrpromotions.co.za/top-10-promotional-companies-in-south-africa/

https://jrpromotions.co.za/promotion-companies-in-south-africa/

https://jrpromotions.co.za/brand-ambassadors/

https://jrpromotions.co.za/brand-ambassadors-sa/

https://jrpromotions.co.za/the-best-agency-for-promoters-qualities-offers-more/

https://jrpromotions.co.za/about-us/

Facts about -Isilumko Activate, Top Promotional Companies in South Africa

1. Isilumko Activate is a multi-award-winning marketing agency in South Africa.

2. The agency specializes in brand activation, training, and centralised national booking.

3. Isilumko Activate is associated with the top promotional companies in South Africa.

4. Isilumko Activate is part of the Isilumko Learn group, which offers skills development services.

5. Isilumko Activate is led by Bianca Brink, the General Manager of the agency.

Source URLs

https://isilumkoactivate.co.za/

https://www.isilumko.co.za/

https://myfox8.com/business/press-releases/ein-presswire/622101207/sa-businesses-outsource-major-marketing-requirements-to-isilumko-activate

https://za.linkedin.com/company/isilumko-activate-staffing-industrial

https://jrpromotions.co.za/top-10-promotional-companies-in-south-africa/

https://za.linkedin.com/in/tumo-k-051775120?trk=pub-pbmap

https://mypr.co.za/isilumko-activate-leads-the-way-with-an-innovative-integrated-marketing-strategy/

Facts about -Unlimited Promotions, Top Promotional Companies in South Africa

1. Unlimited Promotions is a Promotions Agency based in Cape Town, South Africa.

2. The company focuses on delivering a seamless extension to brands through well-trained brand ambassadors and promotion feedback.

3. They offer top-level feedback to their clients and provide post-campaign reports and ROI reports.

4. Unlimited Promotions is one of the top 10 promotional companies in South Africa.

5. Unlimited Promotions provides services such as live top-level feedback, post-campaign reports, and ROI reports.

Source URLs

https://www.unlimitedpromotions.co.za/

https://www.unlimitedpromotions.co.za/wp-content/uploads/UNL006-Unlimited-Promotions-Overview-Email-2023.pdf

https://jrpromotions.co.za/top-10-promotional-companies-in-south-africa/

https://www.unlimitedpromotions.co.za/services/

https://jrpromotions.co.za/promotion-companies-in-south-africa/

https://mypr.co.za/top-10-promotional-companies-in-south-africa/

https://repository.up.ac.za/bitstream/handle/2263/25084/02chapter2.pdf?sequence=3

Facts about -Tradeway Promotions, Top Promotional Companies in South Africa

1. Tradeway Promotions is Africa's largest independent Below-the-Line agency since 2005.

2. They are a full-service agency, offering services from concept and creative to staffing and execution.

3. Tradeway Promotions has a strong presence throughout major cities in South Africa.

4. They have a database of more than 6,000 brand ambassadors that they utilize for their campaigns.

5. Tradeway Promotions plays a pivotal role in creating part-time work opportunities for South Africa's youth through their promotional marketing campaigns.

Source URLs

https://www.tradeway.co.za/

https://www.tradeway.co.za/about-tradeway/

https://www.tradeway.co.za/tag/promotions-company-in-south-africa/

https://jrpromotions.co.za/top-10-promotional-companies-in-south-africa/

https://www.tradeway.co.za/promotional-marketing-ignites-youth-employment/

https://www.bizcommunity.com/PressOffice/Tradeway

https://mypr.co.za/top-10-promotional-companies-in-south-africa/

Facts about - How to Start a Promotions Company

1. Impress people and companies with valuable work to start a promotion company.

2. Developing marketing techniques for promotional campaigns, such as giveaways, is essential.

3. Entertainment promotions companies rely on strategic marketing, networking skills, and knowledge of the industry.

4. A promotion company can specialize in distributing fliers, organizing events, and distributing giveaways.

5. There are 30 free and low-cost ways to promote a business online and offline.

6. When starting a promotions company, determine the services the company will provide, such as promotional materials or event coordination.

Source URLs

https://www.wikihow.com/Start-a-Promotion-Company

https://www.indeed.com/career-advice/career-development/how-to-start-an-entertainment-promotion-company

https://smallbusiness.chron.com/start-entertainment-promotions-company-2299.html

https://www.startupbizhub.com/start-a-promotional-company.htm

https://www.wordstream.com/blog/ws/2020/11/02/promote-your-business

https://www.myggsa.co.za/starting-a-promotions-company-in-south-africa/

https://www.coursera.org/articles/promotional-marketing

Facts about -Brand activation, Services Offered by Promotional Companies

1. Brand activation is a marketing campaign or event that directly interacts with a target audience to build brand awareness and create a long-term relationship.

2. The focus of brand activation is to create a genuine relationship between the brand and the consumer, rather than just highlighting the product.

3. Brand activation involves moment marketing, word-of-mouth marketing, and demand generation strategies.

4. Promotional companies offer services specifically related to brand activation, helping create meaningful engagements with customers through campaigns and events.

5. The goal of brand activation is to build a long-term relationship between the brand and the target audience.

Source URLs

https://www.indeed.com/career-advice/career-development/brand-activations

https://www.tradeway.co.za/engage-customers-meaningful-way-brand-activations/

https://www.linkedin.com/pulse/what-brand-activation-why-great-brands-sneha-motarwar

https://www.linkedin.com/pulse/brand-activation-internet-marketing-ikechukwu-kalu-dipm-fcim-mnimn

https://learn.g2.com/brand-activation-examples

https://sendpulse.com/support/glossary/brand-activation

https://core.ac.uk/download/pdf/234694005.pdf

Facts about -In-store activations, Services Offered by Promotional Companies

1. In-store activations are used by promotional companies to increase sales and create a memorable shopping experience.

2. These activations aim to engage customers and create a personalized connection between them and the brand.

3. Brand activations can help customers associate engaging images with the products or services offered by a company.

4. In-store activations often involve display units, animated shelves, and promotional areas to catch the attention of customers.

5. The goal of brand activation is to provide a unique brand experience for the target audience and turn them into brand ambassadors.

Source URLs

https://www.linkedin.com/pulse/top-benefits-in-store-activations-spark-communication-ke

https://www.indeed.com/career-advice/career-development/brand-activations

https://www.linkedin.com/pulse/in-store-activation-how-work-gauge-efficacy-carlo-oldrini

https://peekage.com/blog/brand-activation-ideas

https://www.tokinomo.com/in-store-marketing

https://www.tradeway.co.za/engage-customers-meaningful-way-brand-activations/

https://www.repsly.com/blog/field-team-management/all-star-brand-activations-inspire-your-next-campaign

Facts about -Production & media launches, Services Offered by Promotional Companies

1. Promotional companies offer services related to production and media launches for marketing and promoting products and services.

2. These companies help increase brand recognition and reach new audiences through high-quality production and expert marketing strategies.

3. Launching and promoting a product are essential steps for businesses to boost revenue and build brand loyalty.

4. Digital marketing utilizes various digital channels to market and promote products and services to consumers.

5. Utilizing influencers for promotion is a crucial step in the marketing process, involving planning and setting campaign objectives.

Source URLs

https://courses.lumenlearning.com/suny-hccc-introbusiness/chapter/promotion-integrated-marketing-communication-imc/

https://www.indeed.com/career-advice/career-development/products-promotion

https://www.investopedia.com/terms/m/marketing.asp

https://www.business.qld.gov.au/running-business/marketing-sales/marketing/activities/sales-promotions

https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article

https://jrpromotions.co.za/

https://www.sciencedirect.com/science/article/pii/S0268401220308082

Facts about -Expos & exhibitions, Services Offered by Promotional Companies

1. Expos and exhibitions are important tools in the marketing mix for businesses.

2. Trade shows and exhibitions provide opportunities for businesses to showcase their products and services.

3. Exhibiting at trade shows can help a business build brand awareness and increase visibility.

4. Trade shows offer a platform for businesses to launch new products or services.

5. Exhibiting at trade shows can help businesses expand their network and reach new customers.

Source URLs

https://www.business.qld.gov.au/running-business/marketing-sales/marketing/activities/trade-shows-exhibitions

https://www.linkedin.com/pulse/why-expos-exhibitions-important-brand-promotion-sagar-dugani

https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-trade-shows-and-exhibitions

https://www.ufi.org/archive/ufi-online-course/UFI_education.pdf

https://www.expodisplayservice.com/10-ways-exhibitions-can-help-your-business-grow/

https://www.leavedates.com/articles/importance-of-exhibition-trade-shows

https://www.expodisplayservice.com/what-are-the-benefits-of-participating-in-an-exhibition/

Facts about -Nightlife brand ambassadors, Services Offered by Promotional Companies

1. Nightlife brand ambassadors are known for their ability to authentically represent a brand and seamlessly blend into the nightlife scene.

2. They play a crucial role in enhancing brand awareness, improving sales, and increasing recognition for promotional companies.

3. Brand ambassadors create social media posts and marketing materials to help advertise the products and services they represent.

4. Their main responsibility is promoting an organization's products or services and representing the brand positively in various settings.

5. Brand ambassadors bring a human dimension to the company, allowing consumers to see the human side behind the products or services.

Source URLs

https://jrpromotions.co.za/nightlife-brand-ambassadors/

https://jrpromotions.co.za/brand-ambassadors/

https://www.indeed.com/career-advice/career-development/successful-characteristics-brand-ambassador

https://www.indeed.com/hire/job-description/brand-ambassador

https://be-ambassador.com/the-importance-of-having-brand-ambassadors-in-any-company/

https://www.duel.tech/blog/5-successful-ambassador-programs

https://www.repsly.com/blog/field-team-management/brand-ambassador-job-definition-description-salary

Facts about -Experiential brand ambassadors, Services Offered by Promotional Companies

1. Experiential brand ambassadors create social media posts and marketing materials for the companies they represent.

2. Experiential brand ambassadors help promote companies and provide good publicity to organizations.

3. Experiential marketers have similar roles to brand ambassadors and may also function as event planners or brand managers.

4. Brand ambassadors actively promote the brand through their personal social media accounts.

5. Brand ambassador positions can vary in terms of salary.

Source URLs

https://www.indeed.com/career-advice/career-development/successful-characteristics-brand-ambassador

https://www.indeed.com/career-advice/finding-a-job/reasons-to-become-brand-ambassador

https://blog.hubspot.com/marketing/best-experiential-marketing-campaigns

https://www.repsly.com/blog/field-team-management/brand-ambassador-job-definition-description-salary

https://www.meltwater.com/en/blog/what-are-brand-ambassadors-and-why-are-they-important

https://jrpromotions.co.za/brand-ambassadors/

https://blog.radancy.com/2022/10/12/brand-ambassadors-who-are-they-and-what-do-they-do/

Facts about -Increased brand visibility, Benefits of Hiring a Promotional Company

1. Increased brand visibility is valuable for marketing and promoting a company and its products, especially in the early stages of a business.

2. Promotional companies can boost brand recognition before, during, and after events, resulting in increased brand visibility.

3. Brand awareness gives a company an advantage over competitors and can lead to increased sales.

4. Incorporating branding into advertising efforts can help increase recognition of a brand.

5. Brand visibility has the power to convert qualified sales into lifelong customers.

Source URLs

https://www.questionpro.com/blog/brand-awareness/

https://blog.hubspot.com/marketing/brand-awareness

https://www.indeed.com/career-advice/career-development/benefits-of-sponsoring

https://www.indeed.com/career-advice/career-development/increase-awareness

https://www.forbes.com/sites/forbesagencycouncil/2021/03/24/the-importance-of-branding-in-business/

https://www.tnasuite.com/blog/how-to-build-a-solid-foundation-for-brand-visibility-inbound-marketing-guide/

https://digitalschoolofmarketing.co.za/digital-marketing-blog/can-advertising-help-in-building-brand-awareness-and-loyalty/

Facts about -Maximizing sales opportunities, Benefits of Hiring a Promotional Company

1. Sales promotions are a limited-time offer used to increase sales of a specific product or service.

2. Integrated Marketing Communication (IMC) is a promotion strategy that can improve relationships with customers and lead to higher sales.

3. Sales promotions can be used to attract new customers and keep existing customers loyal throughout the customer lifecycle.

4. Higher market share can be achieved by implementing strategies to increase sales among brand-loyal customers.

5. Trade-oriented sales promotion targets intermediaries such as wholesalers, distributors, and retailers to boost sales.

Source URLs

https://www.indeed.com/career-advice/career-development/promotions-tools

https://courses.lumenlearning.com/suny-hccc-introbusiness/chapter/promotion-integrated-marketing-communication-imc/

https://www.business.qld.gov.au/running-business/marketing-sales/marketing/activities/sales-promotions

https://www.investopedia.com/ask/answers/031815/what-strategies-do-companies-employ-increase-market-share.asp

https://edwardlowe.org/how-to-establish-a-promotional-mix/

https://www.umassglobal.edu/news-and-events/blog/promoting-from-within

https://www.zendesk.com/blog/sales-promotion/

Facts about -Professional and experienced staff, Benefits of Hiring a Promotional Company

1. Hiring a promotional company can result in companies paying 20% more for onboarding a new hire.

2. Hiring an in-house marketing employee offers the benefit of deep alignment with the brand and immediate accessibility.

3. Promoting employees allows them to progress to higher positions with higher levels of responsibility and authority.

4. Promoting from within can save time and money compared to the external hiring process.

5. Promoting employees from within can lead to increased employee loyalty and commitment.

Source URLs

https://blog.vantagecircle.com/employee-promotion/

https://www.lairedigital.com/blog/hire-marketing-employee-vs-marketing-agency

https://www.indeed.com/career-advice/career-development/reasons-to-be-promoted

https://recruitee.com/articles/employee-promotion

https://www.indeed.com/career-advice/career-development/job-promotion

https://www.umassglobal.edu/news-and-events/blog/promoting-from-within

https://www.techtarget.com/searchhrsoftware/definition/employee-experience

Facts about -Seamless execution of marketing campaigns, Benefits of Hiring a Promotional Company

1. Marketing campaigns are important for improving a company's growth and increasing brand awareness.

2. Different methods of marketing communication have distinct advantages and complexities.

3. Promotional marketing introduces new products, showcases their unique qualities, builds a brand, and increases sales for a company.

4. The 4 Ps of marketing (product, price, place, and promotion) provide a standard framework for marketing strategies.

5. Marketing management involves planning and executing the promotion and distribution of products or services.

Source URLs

https://www.indeed.com/career-advice/career-development/types-of-marketing-campaigns

https://courses.lumenlearning.com/suny-hccc-introbusiness/chapter/promotion-integrated-marketing-communication-imc/

https://www.indeed.com/career-advice/career-development/promotional-marketing

https://emarsys.com/learn/blog/4-ps-of-marketing-importance/

https://www.wrike.com/marketing-guide/marketing-management/

https://blog.hubspot.com/marketing/marketing-campaigns

https://www.sciencedirect.com/science/article/pii/S0268401220308082

Facts about -National coverage, Benefits of Hiring a Promotional Company

1. Hiring a promotional company can help a business gain national coverage.

2. Promotional companies provide opportunities for businesses to associate themselves with events or activities, allowing for national exposure.

3. Promotional companies offer various promotional opportunities, such as sponsorships, to increase national brand visibility and awareness.

4. Integrated marketing communication (IMC) plays a crucial role in national promotion by creating an emotional appeal and connection with consumers.

5. Public relations is important in promoting a business through earned media, contributing to national coverage.

Source URLs

https://www.indeed.com/career-advice/career-development/benefits-of-sponsoring

https://courses.lumenlearning.com/suny-hccc-introbusiness/chapter/promotion-integrated-marketing-communication-imc/

https://www.business.qld.gov.au/running-business/marketing-sales/marketing/activities/public-relations

https://courses.lumenlearning.com/clinton-marketing/chapter/reading-public-relations/

https://www.investopedia.com/terms/c/corp-social-responsibility.asp

https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

https://www.investopedia.com/ask/answers/031815/what-strategies-do-companies-employ-increase-market-share.asp