Debarmi
Chakraborty

Professional Expertise

Audience Engagement & Strategy
Digital Growth & Promotion
Brand Awareness Initiatives
Customer Acquisition & Outreach
Community Engagement Programs
Marketing Communications & Partnerships

Strategic Initiatives

Key strategic initiatives led included amplifying School Dekho's digital presence through targeted parent outreach, data-driven campaigns, and enhanced lead funnels. This has driven improvement in brand engagement, optimized marketing efficiency, ensured measured growth across key acquisition channels, and aligned marketing operations with organizational objectives.

Who I Am

I am a strategic and performance-oriented Senior Marketing Manager, with over four years of experience in EdTech, specializing in brand development, digital marketing, and integrated growth strategies. Currently at School Dekho, I lead end-to-end marketing operations to strengthen brand presence, accelerate lead generation, and improve audience engagement across varied digital channels.

It is in using data insights, SEO/SEM, content ecosystems, and high-impact performance campaigns that I contribute to the long-term growth of education brands. I've maintained a sharp focus on understanding parent decision-making patterns, school discovery behavior, and emerging digital marketing trends that shape the modern education landscape.

I am dedicated to creating impactful brand identities and delivering measurable results aligned with organizational objectives, all in a balanced approach that is rooted in creativity, analytics, and strategic thinking, amidst the ever-evolving landscape of EdTech.

4+ Years Exp.

Senior Manager- Marketing, Branding & Admission -CAMELLIA -GROUP(2026-Present)
School Dekho – Senior Marketing Manager (2024–2026)
SVIMS – Assistant Professor (2024–2025)
Kotak Mahindra Bank – Marketing Intern (2022-2023)
Value Prospect – Research Analyst (2019–2021)

Education Profile

MBA. (Marketing, Finance) from E.I.I.L.M.-Kolkata

B.Tech.(CSE) from Regent Education & Research Foundation

My Goal

A strategic marketing professional with experience across education, banking, research, and academia. Currently serving as Senior Manager – Marketing, Branding & Admission at CAMELLIA GROUP (2026–Present), leading brand positioning and student acquisition initiatives.

Previously worked as Senior Marketing Manager at School Dekho (2024–2026) and Assistant Professor at SVIMS (2024–2025), combining industry expertise with academic insight. Earlier roles include Marketing Intern at Kotak Mahindra Bank (2022–2023) and Research Analyst at Value Prospect (2019–2021).

Focused on driving growth, strengthening brand presence, and delivering measurable impact.
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