Debarmi
Chakraborty
Chakraborty
Senior Marketing Manager – School Dekho | EdTech Marketing & Growth Expert | Performance Marketing | Brand Strategy | 4+ Years in Digital Transformation in Marketing
Audience Engagement & Strategy
Digital Growth & Promotion
Brand Awareness Initiatives
Customer Acquisition & Outreach
Community Engagement Programs
Marketing Communications & Partnerships
Key strategic initiatives led included amplifying School Dekho's digital presence through targeted parent outreach, data-driven campaigns, and enhanced lead funnels. This has driven improvement in brand engagement, optimized marketing efficiency, ensured measured growth across key acquisition channels, and aligned marketing operations with organizational objectives.
I am a strategic and performance-oriented Senior Marketing Manager, with over four years of experience in EdTech, specializing in brand development, digital marketing, and integrated growth strategies. Currently at School Dekho, I lead end-to-end marketing operations to strengthen brand presence, accelerate lead generation, and improve audience engagement across varied digital channels.
It is in using data insights, SEO/SEM, content ecosystems, and high-impact performance campaigns that I contribute to the long-term growth of education brands. I've maintained a sharp focus on understanding parent decision-making patterns, school discovery behavior, and emerging digital marketing trends that shape the modern education landscape.
I am dedicated to creating impactful brand identities and delivering measurable results aligned with organizational objectives, all in a balanced approach that is rooted in creativity, analytics, and strategic thinking, amidst the ever-evolving landscape of EdTech.
School Dekho – Senior Marketing Manager (2024–Present)
SVIMS – Assistant Professor (2024–2025)
Kotak Mahindra Bank – Marketing Intern (2022-2023)
Value Prospect – Research Analyst (2019–2021)
MBA. (Marketing, Finance) from E.I.I.L.M.-Kolkata
B.Tech.(CSE) from Regent Education & Research Foundation
To make valuable contributions to the education ecosystem in India by supporting transparent, accessible, and technology-driven admission processes that benefit students, parents, and institutions alike. I focus on ensuring that families receive reliable, verified information to make confident academic choices while helping educational organizations scale responsibly through structured outreach, ethical communication, and data-informed strategies.
Based on clarity, integrity, and long-term impact on society, my aim is to contribute to creating an ecosystem where school and college admissions are easier, fairer, and more in tune with the requirements of diverse communities across the country. This commitment reflects a broader goal: strengthening the bridge between opportunity and access through informed awareness, meaningful engagement, and trustworthy educational guidance.
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