The Automatic Emergency Steering System Market size was valued at USD 2.5 Billion in 2022 and is projected to reach USD 6.8 Billion by 2030, growing at a CAGR of 15.4% from 2024 to 2030.
The Automatic Emergency Steering System (AESS) is an advanced driver assistance system (ADAS) that is designed to provide emergency steering assistance in situations where an accident is imminent, enhancing vehicle safety. This system is often paired with other ADAS technologies such as automatic braking and lane-keeping assist to provide comprehensive protection. The market for AESS is expected to grow significantly, especially as the automotive industry continues to focus on safety and automation technologies. In this section, we will delve into the applications of the Automatic Emergency Steering System in different vehicle categories, focusing on Passenger Vehicles and Commercial Vehicles.
The Passenger Vehicle segment holds a significant share of the Automatic Emergency Steering System (AESS) market due to the increasing demand for enhanced safety features in consumer vehicles. With rising concerns over road safety, passenger vehicles equipped with AESS can steer the vehicle away from potential collisions, minimizing the chances of accidents. This system works by detecting obstacles or sudden road hazards, such as pedestrians or other vehicles, and automatically steering the car to avoid them. Passenger vehicles, particularly in the mid-range and luxury categories, are rapidly adopting AESS to offer superior safety features to consumers. Moreover, government regulations and consumer demand for higher safety ratings have pushed automakers to integrate such systems into a wide range of models.In terms of market dynamics, the Passenger Vehicle sector benefits from continuous innovation in sensor technologies, including cameras, radars, and LiDAR, which allow the system to detect obstacles with high precision. Additionally, the integration of AESS with other safety systems such as adaptive cruise control and emergency braking systems ensures a seamless and highly responsive safety net for drivers. As automotive OEMs (Original Equipment Manufacturers) focus on achieving higher safety ratings and consumer expectations evolve, the adoption of AESS is expected to rise significantly. By 2025, it is estimated that a large proportion of newly launched passenger vehicles will come equipped with this technology, especially in North America, Europe, and Asia-Pacific, where there is strong demand for advanced automotive safety systems.
The Commercial Vehicle segment for Automatic Emergency Steering Systems is driven by the increasing demand for safety and efficiency in logistics and transportation sectors. Commercial vehicles, which include trucks, buses, and delivery vans, are typically more prone to accidents due to their size and weight. The implementation of AESS in commercial vehicles can significantly reduce the likelihood of accidents, which is crucial for fleet operators seeking to ensure the safety of their drivers and cargo while reducing insurance costs. Moreover, the application of AESS in commercial vehicles is often a part of a broader suite of safety technologies aimed at preventing accidents and improving the overall driver experience.In the context of commercial vehicles, Automatic Emergency Steering Systems are particularly beneficial for long-haul trucks that spend long hours on the road. AESS can help mitigate risks caused by driver fatigue, distraction, or sudden road hazards. Additionally, as the commercial vehicle industry moves towards automation, AESS serves as an essential component in the development of semi-autonomous trucks, which are gaining traction in many parts of the world. The adoption of such systems by fleet owners is increasing as they strive to comply with stringent safety regulations and improve operational efficiency. Government policies aimed at improving road safety and reducing accidents involving commercial vehicles are also driving the growth of AESS technology in this sector. By 2030, it is expected that the market for AESS in commercial vehicles will see a robust rise, especially in regions such as North America, Europe, and Asia, where the logistics industry is experiencing rapid growth.
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By combining cutting-edge technology with conventional knowledge, the Automatic Emergency Steering System market is well known for its creative approach. Major participants prioritize high production standards, frequently highlighting energy efficiency and sustainability. Through innovative research, strategic alliances, and ongoing product development, these businesses control both domestic and foreign markets. Prominent manufacturers ensure regulatory compliance while giving priority to changing trends and customer requests. Their competitive advantage is frequently preserved by significant R&D expenditures and a strong emphasis on selling high-end goods worldwide.
ZF Friedrichshafen
Robert Bosch GmbH
Autoliv Inc.
Nexteer Automotive
Delphi Automotive
Denso Corporation
Continental AG
Valeo
Knorr-Bremse AG
IMS Limited
Mando Corporation
Nissan Motor
Infineon Technologies
Hyundai Mobis
Calsonic Kansei Corporation
North America (United States, Canada, and Mexico, etc.)
Asia-Pacific (China, India, Japan, South Korea, and Australia, etc.)
Europe (Germany, United Kingdom, France, Italy, and Spain, etc.)
Latin America (Brazil, Argentina, and Colombia, etc.)
Middle East & Africa (Saudi Arabia, UAE, South Africa, and Egypt, etc.)
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Several key trends are influencing the growth and evolution of the Automatic Emergency Steering System market. These trends include:
Integration with Autonomous Driving Technologies: The increasing shift towards autonomous vehicles is fueling the demand for advanced safety systems like AESS. As vehicles become more autonomous, emergency steering systems will play a critical role in managing unforeseen road hazards that require immediate steering intervention.
Advances in Sensor and Detection Technology: Sensor technologies such as cameras, radars, and LiDAR are improving in accuracy and reliability. This allows AESS to detect potential threats with higher precision and initiate interventions faster than before.
Regulatory Influence: Governments and regulatory bodies around the world are mandating the inclusion of advanced safety features in vehicles. These regulations are accelerating the adoption of AESS, particularly in passenger and commercial vehicles.
Increased Focus on Vehicle Safety: Consumer demand for enhanced vehicle safety is growing, prompting automakers to incorporate AESS and other ADAS features into their vehicles to meet consumer expectations and improve safety ratings.
The Automatic Emergency Steering System market presents several opportunities for growth and innovation. Key opportunities include:
Expansion in Emerging Markets: As vehicle safety standards improve globally, emerging markets such as India, China, and Brazil represent significant opportunities for AESS adoption in both passenger and commercial vehicles.
Collaboration with Autonomous Vehicle Developers: Collaboration between AESS technology providers and autonomous vehicle developers will lead to the creation of more sophisticated and effective systems, enhancing vehicle safety further.
Aftermarket Solutions: There is an opportunity for aftermarket suppliers to offer AESS solutions for existing vehicles, especially for fleet operators seeking to retrofit their vehicles with safety features.
Integration with Smart Infrastructure: Smart city initiatives and connected vehicle technologies present an opportunity for AESS to be integrated with smart road infrastructure, further enhancing its effectiveness in preventing accidents.
1. What is an Automatic Emergency Steering System?
The Automatic Emergency Steering System helps a vehicle avoid collisions by taking over steering control during critical situations.
2. How does an Automatic Emergency Steering System work?
The system uses sensors and cameras to detect obstacles and automatically steers the vehicle to prevent a collision.
3. Is the Automatic Emergency Steering System available in all vehicles?
Currently, the system is available mainly in high-end and premium vehicles, but its adoption is increasing across various segments.
4. How does the Automatic Emergency Steering System improve road safety?
The system reduces the likelihood of accidents by assisting the driver in avoiding obstacles in emergency situations.
5. Can the Automatic Emergency Steering System prevent all accidents?
While AESS significantly reduces accident risks, it cannot prevent every possible collision, especially in extreme conditions.
6. Are there any legal requirements for AESS in vehicles?
Yes, several countries have started mandating advanced safety technologies, including AESS, in new vehicles.
7. Will Automatic Emergency Steering Systems be standard in future vehicles?
As safety regulations tighten, it is expected that AESS will become a standard feature in most new vehicles.
8. Can AESS be retrofitted to older vehicles?
Yes, some aftermarket solutions are available to retrofit AESS technology in older vehicles, though they may require specific hardware modifications.
9. What types of vehicles use Automatic Emergency Steering Systems?
AESS is used in both passenger and commercial vehicles, including cars, trucks, and buses.
10. How much does it cost to install AESS in a vehicle?
The cost varies depending on the vehicle and the complexity of the system, but it typically ranges from a few hundred to several thousand dollars.
11. Is AESS the same as Lane Keeping Assist?
While both systems help with steering, AESS specifically intervenes during emergency situations to prevent a collision, while Lane Keeping Assist works under normal driving conditions.
12. How reliable is the Automatic Emergency Steering System?
The system is highly reliable when paired with advanced sensor technologies, but its effectiveness can be reduced under certain road conditions or malfunctions.
13. Can AESS work in all weather conditions?
While AESS performs well in most conditions, its effectiveness may be diminished in extreme weather such as heavy rain or snow, depending on the sensors used.
14. Does AESS reduce insurance premiums?
Yes, some insurance companies may offer lower premiums for vehicles equipped with AESS due to the reduced risk of accidents.
15. Are there any safety concerns with Automatic Emergency Steering Systems?
There are minimal concerns as long as the system is properly calibrated and maintained, but driver over-reliance on the system could pose risks.
16. What sensors are used in AESS?
Sensors such as cameras, radars, and LiDAR are commonly used to detect obstacles and guide the steering mechanism.
17. Is AESS available in electric vehicles?
Yes, many electric vehicles (EVs) now feature AESS, particularly in the premium segment.
18. How does AESS interact with other ADAS features?
AESS works alongside other ADAS technologies like adaptive cruise control and automatic braking to provide comprehensive vehicle safety.
19. Will AESS work if the driver is unresponsive?
If the system detects a potential collision and the driver is unresponsive, it will take over steering to avoid an accident.
20. What is the future of AESS in the automotive industry?
The future of AESS looks promising, with continued advancements in sensor technology and growing demand for autonomous driving systems and safety features.