Mario Fraticelli

Communications Strategist

mario.fraticelli@icloud.com | 626-822-0390


Writing Samples

WALTON FAMILY FOUNDATION

Highest completion rate of all video ads created in 2022 (Facebook).

‣ Highest engagement rate of all engagement ads in 2022 (Facebook).

ACADEMIC RIGOR

HIGHLIGHT: This video achieved the highest completion rate of all video ads (86%) created in 2022.

Platform: Facebook.

Featuring the Paramount Online Academy in Indianapolis, this video was produced to support the COVID-19 Innovation series.

NEW PATHWAYS

Created as a video ad for social. Featuring Collegiate Edu-Nation in Roscoe, TX, this piece was produced to support the COVID-19 Innovation series.

INNOVATIVE 'HUBS'

Created as a video ad for social. Featuring Guilford County Schools in North Carolina, this video was produced to support the COVID-19 Innovation series.

THRIVING HANDS

Created as a video ad for social. Featuring WeThrive Education in CA, this piece was produced as part of the COVID-19 Innovation series.

GEN Z IS WAGING A BATTLE

New research reveals the depth of the mental health crisis among our youth. Before it gets worse, we must listen, learn and lead on solutions to help.

CHECKING IN WITH GEN Z

How high schoolers are feeling as the school year begins and the midterm election campaign heats up.

A HOLLYWOOD STORY

Anna Jane Joyner founded the Good Energy Project to help get more climate stories produced for screen and TV. This video was produced to support the Walton Family Foundation's Environment program.

RESISTANCE AND RESILIENCE

In Arizona, farmer Will Thelander is exploring how drought-resistant guayule, a rubber-producing perennial crop, can help agriculture survive — and sustain the region’s water supply.

GRAPHICS PRODUCED FOR SOCIAL MEDIA & BLOGS

A SPACE TO LEARN

HIGHLIGHT: This graphic achieved the highest engagement rate (38%) of all engagement ads created in 2022.

Platform: Facebook.

It was produced to support the COVID-19 Innovation series (feat. Guilford County Schools in NC).

These graphics (clockwise) were produced to support the story Evaluating the Successes and Challenges of Covid-19 Relief Funding.

This quote graphic was produced to support a blog on how Common is helping students from his hometown discover their potential.

Quote graphic created to support a blog about the Good Energy Project. Its leader Anna Jane Joyner aims to get climate a starring role in Hollywood.

Informational graphic produced to support Earth Day's social media campaign.

Informational graphic produced to support Earth Day's social media campaign.

Set of graphics produced to support a social media activation for the Strategy, Learning & Evaluation team at the Walton Family Foundation.

Graphic produced to support the COVID-19 Innovation series (feat. WeThrive Education in CA).

Graphic produced to support the COVID-19 Innovation series (feat. WeThrive Education in CA).

Graphic produced to generate awareness over an expanding career pathways program that’s supported by The Walton Family Foundation (feat. Collegiate Edu-Nation in Roscoe, TX).

Graphic produced to generate awareness over an expanding career pathways program that’s supported by The Walton Family Foundation (feat. Collegiate Edu-Nation in Roscoe, TX).

Graphic produced to support the COVID-19 Innovation series (feat. Paramount Online Academy, IN).

Graphic produced to support the COVID-19 Innovation series (feat. Paramount Online Academy, IN).

Graphic developed to support the release of the Morning Consult poll on Arizona (Environment program).

Graphic developed to support the release of the Morning Consult poll on Arizona (Environment program).

Graphic developed to support the release of the Morning Consult poll on Arizona (Environment program).

EARTHWORKS & COMMON DEFENSE

These videos were mainly created to be shared across social media.

FIELD PRODUCTION: COP28

This collection of videos was created for the coverage of COP28 in Dubai. The COP28 Playlist lives here.

A YEAR OF POLLUTION

On November 15th, the Northeast U.S.'s biggest plastic production facility marked its first anniversary. This report was produced for Earthworks.

MAKING A DIFFERENCE

This end-of-year report was crafted to support Earthworks in its fundraising activities, enhancing the brand's visibility and credibility.

STAND WITH UKRAINE

Posted on social media as a statement from Common Defense to mark the one-year anniversary of the conflict with Ukraine.

THE BUS BOYCOTT ARRESTS

This video was created to bring attention to the arrests during the Montgomery Bus Boycott. Produced for Common Defense.

BLACK HISTORY MONTH

Video slideshow published to highlight Black History Month. It was produced for Common Defense.

WALTON FAMILY FOUNDATION

PROGRAM ADS (PRINT)

LANDING PAGES (WEB)

With the Good Energy Project, Anna Jane Joyner aims to get climate a starring role in Hollywood.

The award-winning artist, actor, author and activist says school helped him discover his potential. Now he’s helping students from his hometown find theirs.