Full Professor of Marketing
IAE Saint Etienne
Last publications
Schill, M. & Hollebeek, L.D. (forthcoming), Sustainability, heritage, and quality in French luxury champagne: The role of consumer engagement and satisfaction, Business Strategy and the Environment (FNEGE 3, IF 13,3)
Schill, M. & Fosse-Gomez, M.H. (2025), Consumer climate change engagement in fostering well-being and mitigation behaviors, Journal of Business Research, 198, 115490, DOI: 10.1016/j.jbusres.2025.115490 (FNEGE 2, IF 10,5)
Godefroit-Winkel, D., Schill, M. & Hogg, M. (2023), Consumer wisdom and well-being investigated via intergenerational interactions, Journal of Marketing Management, 39 (15/16), 1502-1532. DOI: 10.1080/0267257X.2023.2241473 (HCERES B, FNEGE 3)
Odou, P., Schill, M., Chaney, D., & Roznowicz, C. (2023). Store support for local producers as a driver of legitimacy and purchase intentions: A moderated mediation model. Journal of Cleaner Production, 394, 136361. DOI : 10.1016/j.jclepro.2023.136361 (HCERES B, FNEGE 2)
Schill, M., Muratore, I., & Hogg, M.K. (2022), Children’s engagement with environmental issues, Journal of Marketing Management, 38 (9/10), 866-902. DOI: 10.1080/0267257X.2022.2046626 (HCERES B, CNRS 3, FNEGE 3)
Schill, M., & Godefroit-Winkel, D. (2022), Consumer responses to environmental corporate social responsibility and luxury, Journal of Services Marketing, 36(6), 769-780. DOI: 10.1108/JSM-11-2020-0472 (HCERES B, CNRS 3, FNEGE 3)
Godefroit-Winkel, D., Schill, M., & Diop-Sall, F. (2022), Does Environmental Corporate Social Responsibility Increase Consumer Loyalty?, International Journal of Retail & Distribution Management, 50(4), 417-436. DOI: 10.1108/IJRDM-08-2020-0292 (HCERES B, CNRS 3, FNEGE 3)
Schill, M., Godefroit-Winkel, D., & Üçok Hughes, M. (2021), A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States, Journal of International Marketing, 29(1), 23-38, DOI: 10.1177/1069031X20963712 (HCERES A, CNRS2, FNEGE 2)
Diallo, M.F., Ben Dahmane Mouelhi, N., Gadekar, M., & Schill, M. (2021), CSR Actions, Brand Value and Willingness to Pay a Premium Price for Luxury Brands: Does Long-term Orientation Matter?, Journal of Business Ethics, 169(2), 241-260. DOI: 10.1007/s10551-020-04486-5 (HCERES A, CNRS 2, FNEGE 1)
Article finaliste du Prix FNEGE SYNTEC, Prix Académique de la Recherche en Management 2020
Catégorie "Les nouveaux enjeux de la transformation numérique des entreprises"
Schill, M., Godefroit-Winkel, D., Diallo, M.F., & Barbarossa, C. (2019), Consumers' intentions to purchase smart home objects: Do environmental issues matter?, Ecological Economics, 161, 176-185. DOI: https://doi.org/10.1016/j.ecolecon.2019.03.028 (HCERES A, CNRS1)